I'm wondering if it is due to either the increasing popularity over DVD (hence no need to attract new people with lower pricing) or more people are simply staying home and studios are trying to recoup their costs.
Most blu-ray new releases now include a DVD and digital copy, so the movie studios think consumers see added value and that they will pay $24.99 for a new release. It's just a way for the movie studios to make higher margins on new releases since the optical disc market has been shrinking for a few years and continues to shrink with no end in sight.
Personally, I think it's a stupid move on the studios part. Consumers aren't EVER going to collect discs like they were when DVD purchasing peaked in 2006. There's too much competition now days with redbox rentals, netflix, on demand rentals, and piracy. Studios need to do something about the large difference in price between buying a movie and renting a movie. Otherwise, the market will continue to move in favor of cheap rentals.
If you think the price is too high at $25, but can't wait to see it, just rent it from redbox for $1 and then buy the blu-ray when the price goes down. The X-Men First Class blu-ray will be $15 or less a few months after it's release - count on it!
Yeah, Disney is cool about the coupons. I only paid $15 for The Incredibles blu-ray set. But some blu-rays are $24.99 for the first few weeks they are out, combined with the 28 day window where you can't rent the movie through netflix or redbox... this is how the studios try to force the consumers that "must have it" the first few weeks of release to spend more money. I think it's a dumb move cuz most people can wait and other people I know pirate the movie online if they can't get it through netflix or redbox out of spite.
Let me explain to you how this works: you see, the corporations finance Team America, and then Team America goes out... and the corporations sit there in their... in their corporation buildings, and... and, and see, they're all corporation-y... and they make money.
New release Blu Rays are costing up to $38 NZ & $48 NZ Blu Ray 3D versions... We are ROYALLY getting ripped off here in New Zealand... Luckily 'some' Blu Rays are region free, so we can get them from the U.S for less. If the prices continue to rise, I'm sure illegal downloading will increase along with it.
"But some blu-rays are $24.99 for the first few weeks they are out, combined with the 28 day window where you can't rent the movie through netflix or redbox"
You do realize you answered the question asked in this thread when you mentioned the 28 day window, right? The studios denied this at the time, but many people predicted the 28 day illegal monopoly window against rentals would lead to price increases of (wait for it) $5.00 to $10.00 per disc. The reason discs were much cheaper PRIOR to the 28 day illegal monopoly window is they were doing anything they could to get people to buy the disc instead of renting it from Netflix, Blockbuster or Netflix.
I've noticed this trend as well. Over the past year or so, prices for blu rays have crept up several dollars. It used to be that you could get them (if you knew where to go) for the same price as a dvd and sometimes even less. I remember when the initial price of a blu ray was $19.95, but now it's usually around $25 or $28 and that's just for the bare bones version. You usually have to shell out over 30 bucks for a version that has an extra disc of special features and comes with a digital copy or a code for Ultraviolet (and that, in itself, is more like punishment than a bonus, considering how lame ultraviolet is).
I don't understand or appreciate why Blu-rays need to come in a combo version. I say market the discs and ultraviolet individually and let the consumer choose. Why do I need to buy into a DVD and Ultraviolet version as well when all I want is the Blu-ray? I've decided to buy digital movies online and skip the high prices. Blu-ray combos are between the $30 - $40 which is absurd. One movie?
Can someone PLEASE tell me why some blu rays of new movies are 30$ and beyond on Amazon. I went to buy Iron Man 2 and Cap America on Blu Ray and the prices are absurd! I know they can't be rare so what is the deal??? Will they go down eventually?