- Paperback: 236 pages
- Publisher: Beechmont Crest Publishing; 2 edition (August 22, 2005)
- Language: English
- ISBN-10: 0974833010
- ISBN-13: 978-0974833019
- Product Dimensions: 5.5 x 0.5 x 8.5 inches
- Shipping Weight: 8 ounces
- Average Customer Review: 7 customer reviews
- Amazon Best Sellers Rank: #2,267,403 in Books (See Top 100 in Books)
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Why You Need a Foreign Language & How to Learn One: Second Edition 2nd Edition
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"Adds context for today's business world...Intelligent, current, and compassionate... good stuff here." -- Global_jd: John Dowdell's journal of studying Japanese, Mandarin, and more in San Francisco
"Great debunking! Should be required reading." -- Amazon.com customer review of the first edition
"The arguments are persuasive and Mr. Trimnell backs them up with data and references." -- Amazon.com customer review of the first edition
"Trimnell has put his real-world experience and knowledge of learning foreign languages into an accessible, engaging book." -- Transitions Abroad Magazine on the first edition
From the Publisher
No one denies that foreign language skills are helpful for multicultural understanding. In Why You Need a Foreign Language & How to Learn One, Edward Trimnell explains why foreign languages are necessary for commercial and strategic purposes as well. Originally conceived as a wakeup call to American corporate managers, this book explains why businesspersons and other non-linguists need foreign language skills as much as (or more than) liberal arts majors. Written from a private sector perspective, Why You Need a Foreign Language & How to Learn One is a hardboiled, no-nonsense look at the collision of language, business, and globalization in the twenty-first century.
Top customer reviews
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At last publication in 2005, it clearly shows its age. From discussions about the reliability of using cassette tapes in the car to the "innovative" technologies like email and FAX, it's clear the work is due for a new edition to capture new resources such as language apps through smart phones, easy digital downloads and of course, social media or Meetup groups. Finally, his review of corporate culture and goals does not show the impact of the looming Recession, which doesn't start until 2-3 years after publication date. Having a new edition that highlights how the landscape has changed for business and language enthusiasts after almost of decade of austerity, flat wages and exported industry would be a nice upcoming edition. Overall, though, the central thesis--that Anglophones who depend on the language skills of others are sabotaging their own position in the global business world--remains valid. If anything, the trends of localism and patriotism fostering native language use have only grown stronger over the past eleven years.
Great work, and here's to the next edition if one is on the horizon!
However, aside from a few various sections which relate to any specific language, current foreign language students will find this book rather unhelpful.
I think that the second half is not as ground-breaking and it tends to concentrate on the languages that the author knows. There is a lot of information for you if you want to learn Japanese. He does give some interesting tips on how to fit the language study into your day if you are no longer a student, but much of this information can be found elsewhere.
The book is somewhat dated, because already in ten years there have been shifts in which languages are being studied and why. I think the author should update it and publish a new edition.