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Why Obama Won: The Making of a President 2008 Paperback – January 14, 2009
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Top Customer Reviews
One of the first accounts, Greg Mitchell's latest book "Why Obama Won: The Making of a President 2008," provides a comprehensive look at the reasons for Obama's eventual victory.
The editor of Editor & Publisher Magazine, Mitchell, who has written eight nonfiction books to date, relives the historic presidential campaign with the reader--beginning in November 2007 and concluding a year later with the election and subsequent analysis.
With the entries organized by date, Mitchell meticulously records all of the major moments from the campaign, and does it from a media perspective, including not just the coverage of the mainstream media, but also the blogosphere and the Web in general. He explains why this election was different; it was "the first national campaign profoundly shaped--even, at times, dominated--by the new media, from viral videos and blog rumors that went 'mainstream' to startling online fundraising techniques," as Mitchell puts it in his introduction.
It's hard to think of one major moment of the campaign that Mitchell does not include. It's all here--the abundance of candidates in '08, the primaries, the conventions, the debates, the "race factor," Sarah Palin and the role of "Saturday Night Live," and yes, Barack Obama's embarrassing bowling.
But the latter is just one example of the refreshing humor that Mitchell brings to the book.
In describing when the media was fixated on Obama's bowling technique and "promoted 'gutter politics,'" Mitchell will surely land more than a few laughs from readers.Read more ›
New York City
wish it had been longer, but I'm a political nut and could read and read and read anything to do with the election