Why Startups Fail: And How Yours Can Succeed Kindle Edition
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It's quite different from lots of other books covering similar topics. It's organized as a collection of 1-2 page articles or short case studies on what not to do when running a startup.
I've been working in the tech industry for over a decade, including a couple of successful Silicon Valley startups, and already encountered with most of the things mentioned in the book: lack of focus, when to pivot, avoiding small markets, product-market fit, turnover, lack of capital, etc. But still, it's convenient to have all that material available in a concise, structured, and easy-to-reference form.
If you dream of starting a tech/web company and getting rich, your odds are about the same as joining a band and hoping to be a rock star: almost zero, statistically speaking.
Second, Mr. Feinleib writes with condescension about "lifestyle businesses"—but VC firms are the biggest lifestyle businesses of all! VCs are of the "do as I say, not as I do" school. And based on the study just referenced, most entrepreneurs would be wiser choosing proven lifestyle businesses over VC-backed lottery tickets.
But overall it's a good book and worth buying. But if you're considering the startup life, be warned.
* The results of the 20-year study, written in 2010 by Hall and Woodward, can be found here: http://web.stanford.edu/~rehall/Hall-Woodward%20on%20entrepreneurship.pdf