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Why We Buy: The Science Of Shopping by [Underhill, Paco]
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Why We Buy: The Science Of Shopping Kindle Edition

4.0 out of 5 stars 320 customer reviews

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Length: 322 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Editorial Reviews

Review

"At last, here is a book that gives this underrated skill the respect it deserves." -- The New York Times

" Thanks, Mr. Underhill, for explaining in clear and witty prose why my shopping habits are not all that crazy. Now, please tell my wife!" -- Bob Gale, writer/producer, Back to the Future trilogy

"I'm in love. And if I didn't have a devoted husband, two kids and a crushing mortgage, I swear I'd throw caution to the wind and run away with Paco Underhill...fascinating." -- Rocky Mountain News (Denver)

"Why We Buy is a funny and insightful book for people on both sides of the retail counter." -- Michael Gould, CEO, Bloomingdale's

About the Author

Paco Underhill is the founder and CEO of Envirosell, Inc. His clients include Microsoft, McDonald's, adidas, and Estee Lauder. He is a regular contributor to The Wall Street Journal and The New York Times. He lives in New York City.

Product details

  • File Size: 874 KB
  • Print Length: 322 pages
  • Publisher: Simon & Schuster; Upd Rev edition (June 2, 2000)
  • Publication Date: December 30, 2008
  • Sold by: Simon and Schuster Digital Sales Inc
  • Language: English
  • ASIN: B001QA4SY2
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #123,659 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer reviews

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