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Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond Paperback – December 30, 2008
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"At last, here is a book that gives this underrated skill the respect it deserves." -- The New York Times
" Thanks, Mr. Underhill, for explaining in clear and witty prose why my shopping habits are not all that crazy. Now, please tell my wife!" -- Bob Gale, writer/producer, Back to the Future trilogy
"I'm in love. And if I didn't have a devoted husband, two kids and a crushing mortgage, I swear I'd throw caution to the wind and run away with Paco Underhill...fascinating." -- Rocky Mountain News (Denver)
"Why We Buy is a funny and insightful book for people on both sides of the retail counter." -- Michael Gould, CEO, Bloomingdale's
About the Author
Paco Underhill is the founder and CEO of Envirosell, Inc. His clients include Microsoft, McDonald's, adidas, and Estee Lauder. He is a regular contributor to The Wall Street Journal and The New York Times. He lives in New York City.
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especially dealing with the public, well, I can officially say, I was wrong. In this book
it really breaks down all the "whys", how we act and react when shopping. It's has a
ton of fun research and it's not boring stuff either.
Read it with friends it's great conversation controversy that will make you look at yourself.
It's really surprising the stuff we do when we shop in stores.
This is not what I had been interested in reading. I was looking for an analysis of the consumer's motivation for buying things -- from a perspective of psychology, sociology and/or behavioral economics.