I received this set yesterday. It is very nice and the box and organization is well put together. However, to keep all the items in place are these clear cheap thin plastic pieces which make the whole set look cheap. I rather have a foam like material.
The box is colorful and fairly solid. When standing upright the top just slides off, but you need it to be on it's side or all the stuff will fall out. Really nothing of any use. I'll never use the smelly pencils or eraser. I wish the Blu-ray/DVD case was a steelbook or something a little stronger than cardboard. The golden ticket is cool and some of the other stuff is all right.
I had the Willy Wonka & Chocolate Factory UK Blu-ray and I can honestly say this disc looks and sounds a lot better. Over-all it is a nice set to have.