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Wikinomics: How Mass Collaboration Changes Everything Hardcover – Bargain Price, December 28, 2006
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From Publishers Weekly
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Copyright © American Library Association. All rights reserved
Top Customer Reviews
"By 2000, when the music industry finally noticed it, the MP3 b-web had reached critical mass-tens of thousands of music files had become available for downloading over the Net-and Napster alone, record companies said, had cost them $300 million in lost sales."
You mean a "peer-to-peer music network?" As a management consultant by day, I even found myself rolling my eyes at some of Don's painful attempts to coin new jargon. I felt that Tapscott lost a lot of creditability by going down this path. The title alone, "Wikinomics", and the tagline, "How Mass Collaboration Changes Everything," should have given away that the consultantese was going to be thick.
Some sections of the book, like the "tagging" reference below, were just downright funny underlining that Tapscott doesn't have a very in-depth understanding of the technologies that are powering this collaboration phenomena. This suggests that Wikinomics was not edited by a broader audience:
"Tagging harnesses a technology called XML to allow users to affix descriptive labels or keyword to content (techies call it "metadata", or data about data). Wired cofounder Kevin Kelly aptly describes a tag as a public annotation-like a keyword or category name that you hang on a file, web page, or picture.Read more ›
On page 3, the authors also present the bottom-line: "Billions of connected individuals cn now actively participate in innovation, wealth creation and social development in ways we once only dreamed of. And when these masses of people collaborate they effectively can advance the arts, culture, science, education, government and the economy in surprising but ultimately profitable ways." Step right up, ladies and gentlemen: it's the next big, new thing. Hitch your wagon to it and make billions!
There's page after page of success stories of companies using wikis, blogs and other forms of interactivity to achieve unparalleled successes. But there's a notable absence of tales of failure.
There's also the requisite introduction of new terms because English, the language of Shakespeare, is simply inadequate to describe Tapscott's concepts. "Ideagoras", anyone?
The endless boosterism in these pages is mind-numbing. By the way, if you need help in joining this revolution, Tapscott will consult. Hint. Hint. Hint.
Oh this mass collaboration idea is big.Read more ›
Tapscott takes numerous examples of next generation collaboration and social networks to point to the potential of the next generation of the web where customization, tailoring, self-publishing are viable business activities. The examples which range from assaying gold deposits to creating new rap albums are compelling. They lay the foundation for the principles of wikinomics that include:
BEING OPEN to allow customers, peers and others more access to your content, intellectual capital to collaborate and create something new.
PEERING to recognize that people form their own communities to create value, such as open source, and prefer these communities to traditional hierarchies that concentrate on control.
SHARING to overturn the economics of scarcity in favor of wide distribution and tailoring. In this regard, value comes not form distribution but from application of your products and services.
From these principles Tapscott discusses the following actors that will bring this world to the forefront of business:
1. Peer pioneers who will create the new business models based on wikinomics and found the companies that will displace both traditional companies and first generation web companies.
2. Ideagoras the creation of open forums where ideas are freely shared and developed based on attracting world class talent from around the connected world.
3. Prosumers who are a rising group of customers who will both produce and consume new products and services.Read more ›
Most Recent Customer Reviews
For a better future we need no more else than collaborative economics, nice book for those involved in studies of sustainable sciences.Published 11 months ago by IVAN BERGIER
Surprisingly this book is very appropriate for today's large enterprises that would like to get some fresh, new innovative ideas from large workforces--including government... Read morePublished 13 months ago by Cynthia C Jones Shoemaker
Very cool, but as of 2014, starting to be out of date... still worth reading though.Published 20 months ago by mgshightech
Excellent book, well researched. I use references from this book all the time.Published on July 9, 2014 by Patrick T. Stingley
This genius goes on for several hundred pages about how the intellectual property system of today is hundreds of years old. Read morePublished on May 19, 2014 by Kent Clizbe