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Wild Ride: Inside Uber's Quest for World Domination Hardcover – May 23, 2017
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“Adam Lashinsky is one of the most insightful, enterprising, and energetic reporters covering technology in America today. He’s always a joy to read.”
—WALTER ISAACSON, author of Steve Jobs and The Innovators
“In Silicon Valley, no company is more ambitious, audacious, or annoying than Uber. Adam Lashinsky’s insightful book, brimming with comments and confessions from CEO Travis Kalanick, would be worth reading even at surge pricing.”
—STEVEN LEVY, author of Hackers and In the Plex
“Adam Lashinsky chronicles Uber’s rise from scrappy start-up to global giant with aplomb. It’s an epic story in itself, but Lashinsky’s insight and extensive reporting guarantee that it’s a valuable read as well.”
—BETHANY MCLEAN, author of All the Devils Are Here and The Smartest Guys in the Room
“Wild Ride is the unprecedented story of Uber and its ruthless and visionary CEO Travis Kalanick. No new company has ever grown larger faster. Lashinsky captures Uber’s epic ambitions with extraordinary access and keen judgment. It’s a must read for everyone interested in business, technology, and the future.”
—JOHN DOERR, chairman of Kleiner Perkins
“With the eye of a fine journalist and the ear of a mordant humorist, Adam Lashinsky has nailed the formative ingredients which gave rise to the four-letter word known around the world—‘Uber.’”
—MICHAEL MORITZ, partner at Sequoia Capital
“Just a few pages into Wild Ride you can see why the insanely talented Adam Lashinsky is one of the most respected business journalists around today. Lashinsky takes you behind the many layers of tumult and ambition that created one of Silicon Valley’s most controversial and disruptive juggernauts, Uber, and the company’s insatiable, and often frightening, quest to win.”
—NICK BILTON, author of American Kingpin and Hatching Twitter
About the Author
ADAM LASHINSKY is the executive editor of Fortune, editorial director of the Fortune Brainstorm Tech conference, and co-chair of the Fortune Global Forum. He wrote the 2012 New York Times bestseller Inside Apple, and he appears regularly on Fox News. He lives in San Francisco with his wife and daughter.
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Top customer reviews
The book itself is incredibly well written, and so engrossing it reads like a novel. The author was given exclusive access to Kalanick, but maintains very balanced reporting throughout. Is Travis an a--hole? Is Uber going to take over the world or be doomed by autonomous vehicles and a terrible culture? These are the issues that this book explores in depth, while also providing an intriguing narrative of the company's meteoric rise. It is a crucial look at a critical period in the history of the gig-economy.
Although he had clear insider access, the book doesn't read as biased. In fact, it's hard to discern where he comes down on the future of Uber. Does Adam still take an Uber? Does he have any choice? Do any of us have any choice? While it could have been written as a book cheering on the company or just as easily have been a read that slammed the company, neither was the case. Instead, it was entertaining and gave insights into how this new phenomenon came to be and the bumps in the road it's had over the years.
These days, the best business books are the ones that tell true stories of how companies succeeded and failed numerous times, sometimes at the same time, to provide a roadmap for other businesses in the future. This was clearly one of those books. And it all was done in a way that was a crazy fast read.
Can't wait to see who Lashinsky takes on next after Apple and Uber.
I'm a bit biased since I'm in the book (page 166) but I thoroughly enjoyed the book and felt that it was easy to read and interesting. Having access to the CEO makes for some great stories and I learned a lot about Kalanick's childhood and previous companies that I never knew.
After reading Wild Ride, by Adam Lashinsky, I know a lot more than I did before. How and why the company become one of the fastest growing startups of all time, what its controversial founder Travis Kalanick is really like, even what happened when Adam, a top-notch reporter for FORTUNE magazine, decided to get behind the wheel of an Uber himself.
Well-written and insightful, this book takes readers behind the scenes of a company that makes headlines all the time, even as it insinuates itself into the lives of city dwellers around the world. Best of all, Wild Ride is a great read
The author gives great perspective on how Travis and Uber have matured over the years. The Uber team has plenty to be proud of and it will be fun to see how the next chapters evolve.
such an efficient ride. This book shines a light behind the scenes and presents the background in one place of news reported over several years that an occasional rider probably missed.