- Paperback: 170 pages
- Publisher: Morgan James Publishing (January 13, 2015)
- Language: English
- ISBN-10: 1630472700
- ISBN-13: 978-1630472702
- Product Dimensions: 5 x 0.4 x 8 inches
- Shipping Weight: 7.2 ounces (View shipping rates and policies)
- Average Customer Review: 89 customer reviews
- Amazon Best Sellers Rank: #1,005,397 in Books (See Top 100 in Books)
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Will the Real You Please Stand Up: Show Up, Be Authentic, and Prosper in Social Media Paperback – January 13, 2015
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Social media goes from being an interesting diversion to a powerhouse, game changing marketing tool when you mix in the key missing ingredient, authenticity, and harness the power of the personal connection.
From the Inside Flap
Will The Real You Please Stand Up; Show Up, Be Authentic and Prosper in Social Media
Top customer reviews
I didn’t just read her book. If she asked a question, I thought about it, I did the work required, and I answered it honestly. I have struggled to create a mission statement from day one that sounded like what I wanted my company to actually look like in practice. I could always tell you in detail what we were NOT, but I never had a good answer for who we were.
By applying the principals presented by Kim in “Will the Real You Please Stand Up” I have:
1. Created a mission statement that represents our true values;
2. Established guidelines that can be easily applied by any employee to determine if an action is suitable for our company before the action is taken;
3. Defined practices that may not be “wrong” or “bad,” but don’t fall in line with who we are;
4. Developed training materials, so that employees are equipped to handle situations based on #3 in a way that is respectful;
5. Developed procedural policies to engage in social media more often and more effectively in significantly less time;
6. Finally completed our entire Facebook About information; and
7. LAST BUT BY NO MEANS LEAST: Increased traffic by leaps and bounds via Facebook.
I am sure that we will see the same amazing results on other social media sites. I chose to focus on Facebook first, because I am most comfortable with that platform. Even so, the changes made to Facebook have already naturally bled over to Twitter and Pinterest. Over the weekend I received so many Twitter messages I had to take some time out on Sunday to get a handle on it.
I highly recommend “Will the Real You Please Stand Up.” I truly believe that it will not only help your business interactions, but it will also help you find yourself personally as well. What was becoming a weight to me is now a real joy to jump into every morning. I no longer hit the snooze. I am awake before the alarm goes off and ready to get to work.
The message of “Will The Real You Please Stand Up?” was definitely something close to my heart. I feel that authenticity means everything in the online world.
You could have dismissed her message saying that it’s naive, utopian, and that the guys with big bucks always win in the end.
However, I can’t say this. I started my first-ever online business in May 2013. I had zero knowledge, zero authority, zero skills, and no connections. But I was authentic. And I still am. My business continues to grows. I earned about $4.5k in 2014. Until the 28th of April 2015, I earned $5.9k. It works.
If a guy who hadn’t seen a webinar till November 2012 could do that, anybody can. It’s just enough to be yourself.
Confirmed by Experience
So everything that Kim teaches, I found true by my own experience. I’m far from viral success (although I managed to get my tweet retweetted by a rock star with 2 million followers―that day, my traffic increased more than 100 times).
James Arthur's tweet
I am a solopreneur, so I just don’t have time for fancy techniques on social media.
Your brand is you. — Jeff Goins, You Are A Writer
Time. Do you know how much time authenticity saves? I don’t have to wonder what I have said in the past and if it’s congruent with my brand. I AM my brand. When I’m authentic, it takes no effort to spread my message.
I work hard to one day be free from the 9 to 5 grind. Maybe then, I will be able to go bigger with my marketing. But if authenticity works so well when I have no time and resources to commit to my marketing, I’m excited to think what will happen when I will finally give it proper attention.
If anything, I think Kim didn’t emphasize enough how much a headache authenticity spares you. It works even when you are not a nice guy/gal. I know an internet marketer who is simply a jerk, but he doesn’t hide it. It’s clearly visible in the contempt he emanates when talking about people who are “not ready” to listen to his bright advice. However, people still flock to him. There are people who like to think independently and there are those who like to be told what to think and how to spend their money.
Of course I also know people who genuinely care about their audience and it seems that more (and better) people flock to them. But the basic message of “Will The Real You Please Stand Up?” is not to be nice, but to be yourself.
I liked the book a lot. And do you know what the best part is? Those who will dismiss this message and keep trying to move their businesses forward using smoke and mirrors will be left behind in a short, few years. As Kim repeated many times, people are not idiots. Years of massive media attack on our perspective have made us wary and sharp in discovering duplicity.