- Paperback: 170 pages
- Publisher: Morgan James Publishing (January 13, 2015)
- Language: English
- ISBN-10: 1630472700
- ISBN-13: 978-1630472702
- Product Dimensions: 5 x 0.4 x 8 inches
- Shipping Weight: 7.2 ounces (View shipping rates and policies)
- Average Customer Review: 91 customer reviews
- Amazon Best Sellers Rank: #926,057 in Books (See Top 100 in Books)
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Will the Real You Please Stand Up: Show Up, Be Authentic, and Prosper in Social Media Paperback – January 13, 2015
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Social media goes from being an interesting diversion to a powerhouse, game changing marketing tool when you mix in the key missing ingredient, authenticity, and harness the power of the personal connection.
From the Inside Flap
Will The Real You Please Stand Up; Show Up, Be Authentic and Prosper in Social Media
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'In the words of Mother Teresa, “Honesty and transparency make you vulnerable. Be honest and transparent anyway.”'
"When you choose to let the real you stand up in social media, you open yourself up to criticism, misinterpretation, and other unintended negative consequences."
"Successful social media marketing is not built on “impressions.” It is built on relationships."
If you are looking to learn more about how to market anything online in today's social networking world you have found what you are looking for in "Will The Real You Please Stand Up" by Kim Garst. This book is filled with invaluable information about how social networking works as well as many examples of what doesn't work, which can be just as critical for you to know so you can avoid the no-nos.
Just as being authentic with those you are physically in contact with on a regular basis is the key to how strong that relationship is, if it will grow or if it will just fade away, the same applies to your social networking relationships. People, and potentially customers, can tell when you, individually, or as a business are being "real" or authentic in your communications with them.
If you determine "they" are not authentic there is little chance of you doing any business with them or sharing their blog, company or product positively with your friends and others you come in contact with in your social networking sphere of influence (what is the word-of-mouth marketing that is coveted by all businesses).
If that sounds like a new concept for you or one that may not be new that you need to learn more about, get your copy of this book today! You will learn something that will help you in your social networking endeavors whether you are trying to sell anything or just improve your online presence and reach.
From the forward, "So why did I write this book? There are lots of reasons, but there is one underlying reason that really pushed me: I think there is a better way to use social media and market online!" The author makes a good case and supports it with her experience and experiences, both good and bad, from companies you will know such as Starbucks, Snapple, Zappos, and Ford to name a few.
There is a better way. Get your copy today and learn this better way for yourself.
The message of “Will The Real You Please Stand Up?” was definitely something close to my heart. I feel that authenticity means everything in the online world.
You could have dismissed her message saying that it’s naive, utopian, and that the guys with big bucks always win in the end.
However, I can’t say this. I started my first-ever online business in May 2013. I had zero knowledge, zero authority, zero skills, and no connections. But I was authentic. And I still am. My business continues to grows. I earned about $4.5k in 2014. Until the 28th of April 2015, I earned $5.9k. It works.
If a guy who hadn’t seen a webinar till November 2012 could do that, anybody can. It’s just enough to be yourself.
Confirmed by Experience
So everything that Kim teaches, I found true by my own experience. I’m far from viral success (although I managed to get my tweet retweetted by a rock star with 2 million followers―that day, my traffic increased more than 100 times).
James Arthur's tweet
I am a solopreneur, so I just don’t have time for fancy techniques on social media.
Your brand is you. — Jeff Goins, You Are A Writer
Time. Do you know how much time authenticity saves? I don’t have to wonder what I have said in the past and if it’s congruent with my brand. I AM my brand. When I’m authentic, it takes no effort to spread my message.
I work hard to one day be free from the 9 to 5 grind. Maybe then, I will be able to go bigger with my marketing. But if authenticity works so well when I have no time and resources to commit to my marketing, I’m excited to think what will happen when I will finally give it proper attention.
If anything, I think Kim didn’t emphasize enough how much a headache authenticity spares you. It works even when you are not a nice guy/gal. I know an internet marketer who is simply a jerk, but he doesn’t hide it. It’s clearly visible in the contempt he emanates when talking about people who are “not ready” to listen to his bright advice. However, people still flock to him. There are people who like to think independently and there are those who like to be told what to think and how to spend their money.
Of course I also know people who genuinely care about their audience and it seems that more (and better) people flock to them. But the basic message of “Will The Real You Please Stand Up?” is not to be nice, but to be yourself.
I liked the book a lot. And do you know what the best part is? Those who will dismiss this message and keep trying to move their businesses forward using smoke and mirrors will be left behind in a short, few years. As Kim repeated many times, people are not idiots. Years of massive media attack on our perspective have made us wary and sharp in discovering duplicity.