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Will It Fly? How to Test Your Next Business Idea So You Don't Waste Your Time and Money Paperback – February 1, 2016
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Losing your job can be the best thing that ever happens to you. In a short period of time, former employee-turned-entrepreneur Pat Flynn has unlocked the keys to recurring, sustainable income. His new book is inspiring, but that isn't the point--instead of just cheering you on, it will take you by the hand and show you exactly what you need to do before launching your business idea. --Chris Guillebeau, NYT bestselling author of The $100 Startup
Being an entrepreneur is scary. Especially in the beginning when you feel lonely, lost, and wondering: What if my idea fails? In Will it Fly?, Pat Flynn shows you step-by-step how to figure out if your new idea will be successful before you go all in. This book is an absolute must-read for any entrepreneur looking to start a new business, enter a new market, or launch a new product. I 100% recommend reading, and re-reading this book. --Ryan Levesque, #1 National Best-Selling Author, Ask
This is the book I wish I'd read when I began my entrepreneurial journey. Its simple, practical, real-world advice would have saved me tons of time, money, and grief on the road to success. It's now my #1 recommendation for anyone who wants to launch a new product or business. --Michael Hyatt, New York Times Bestselling Author
About the Author
Pat Flynn is a thought leader in the areas of online entrepreneurship, digital marketing, and lifestyle businesses. He is routinely celebrated for his transparent leadership style and authentic principles. Pat overcame career adversity at an early age by finding his own path and true passion. Despite his success in business, Pat's greatest joys are spending time with his family and friends as well as helping inspire and educate others on how to succeed with their own entrepreneurial careers.
Pat has been featured in The New York Times and Forbes Magazine for his accomplishments, and has recently been enjoying talking about his story and business strategies in front of large crowds at various conferences and events all around the world. His top-ranked business podcast, The Smart Passive Income Podcast, has earned over 25 million downloads and continues to inspire people as they work through their online business journey today.
Pat is also an advisor to Pencils of Promise, a nonprofit organization dedicated to building schools in the developing world, as well as companies such as LeadPages and ConvertKit.
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The book then continues in Pat's open and sharing style (if you listen to his Smart Passive Income podcast you'll know what I mean). Step by step, you define what you want and take the right steps to make things happen.
If you're a bit jaded by the "mission statement and high five approach" and actually want to get the right business for you or the ground, I could not recommend this book more. It's refreshing, supportive and effective.
I can't think of anything I don't like about it. I am based in New Zealand and still find it relevant, the writing style is fine and there is minimal repetition so you get plenty of value. .
I bought both the Kindle and paperback so I can stay in track and share with my best business amigos.
You know what to do next...
I went through all the exercises in Will It Fly? for a product that I thought of recently. It's one that I have felt passionate about for a few years, speak about it, and push out content around it. Because I've received awesome feedback about it the next easy step was to create a product. Before I did that, Will It Fly? allowed me to explore and research the thoughts, market, and most importantly the realistic ability to achieve success for the product.
Going through the exercises in Will It Fly? proved that what I had in mind wouldn't work. Yet it shed some light on things that I hadn't thought of and will be exploring those avenues for a product instead. I'm so glad I didn't jump in, waste tons of time and energy building something that wouldn't have worked.
This is the book that I have always been wanting and never found since starting my own business. I would encourage anyone thinking of building a product or business idea to buy this book. If you don't like wasting time, energy and money, this book should be on your shelf.
I aim to be a case study for Pat that's my next goal!!! Super duper incredible stuff again - I encourage anyone who is exploring entrepreneurship, working on a passion project online, seeking advice on re-understanding their market to read this book.
Love from Hong Kong!
He is honestly one of the most open and transparent entrepreneurs that I have come across, so was pleased when I was given the chance to preview this book.
Will It Fly is about testing out and validating your business ideas before going down the road of spending too much time...and money on something that may not reap rewards further down the line. This book is relevant to all types of business and NO, this is not just another Internet Marketing 'Get Rich Quick Scheme'.......It is about honest, hard work and research.
Pat uses analogy and example to teach how to validate your ideas and how to 'test the waters'.....before taking the plunge. The book is broken down into manageable chunks with set tasks to complete, before moving on to the next part. This ensures that you don't get ahead of yourself (i.e. not running before you can walk!)
There is also an online companion course with videos from Pat, to accompany Will It Fly, which you can gain access to once purchased. These also help to reinforce the teachings.
If you have been 'sitting on the fence' and have been holding yourself back, I can thoroughly recommend this to you as it may just be what you need to give you that push and get you going.