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Will It Fly? How to Test Your Next Business Idea So You Don't Waste Your Time and Money Paperback – February 1, 2016
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Losing your job can be the best thing that ever happens to you. In a short period of time, former employee-turned-entrepreneur Pat Flynn has unlocked the keys to recurring, sustainable income. His new book is inspiring, but that isn't the point--instead of just cheering you on, it will take you by the hand and show you exactly what you need to do before launching your business idea. --Chris Guillebeau, NYT bestselling author of The $100 Startup
Being an entrepreneur is scary. Especially in the beginning when you feel lonely, lost, and wondering: What if my idea fails? In Will it Fly?, Pat Flynn shows you step-by-step how to figure out if your new idea will be successful before you go all in. This book is an absolute must-read for any entrepreneur looking to start a new business, enter a new market, or launch a new product. I 100% recommend reading, and re-reading this book. --Ryan Levesque, #1 National Best-Selling Author, Ask
This is the book I wish I'd read when I began my entrepreneurial journey. Its simple, practical, real-world advice would have saved me tons of time, money, and grief on the road to success. It's now my #1 recommendation for anyone who wants to launch a new product or business. --Michael Hyatt, New York Times Bestselling Author
About the Author
Pat Flynn is a thought leader in the areas of online entrepreneurship, digital marketing, and lifestyle businesses. He is routinely celebrated for his transparent leadership style and authentic principles. Pat overcame career adversity at an early age by finding his own path and true passion. Despite his success in business, Pat's greatest joys are spending time with his family and friends as well as helping inspire and educate others on how to succeed with their own entrepreneurial careers.
Pat has been featured in The New York Times and Forbes Magazine for his accomplishments, and has recently been enjoying talking about his story and business strategies in front of large crowds at various conferences and events all around the world. His top-ranked business podcast, The Smart Passive Income Podcast, has earned over 25 million downloads and continues to inspire people as they work through their online business journey today.
Pat is also an advisor to Pencils of Promise, a nonprofit organization dedicated to building schools in the developing world, as well as companies such as LeadPages and ConvertKit.
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The book then continues in Pat's open and sharing style (if you listen to his Smart Passive Income podcast you'll know what I mean). Step by step, you define what you want and take the right steps to make things happen.
If you're a bit jaded by the "mission statement and high five approach" and actually want to get the right business for you or the ground, I could not recommend this book more. It's refreshing, supportive and effective.
I can't think of anything I don't like about it. I am based in New Zealand and still find it relevant, the writing style is fine and there is minimal repetition so you get plenty of value. .
I bought both the Kindle and paperback so I can stay in track and share with my best business amigos.
You know what to do next...
Coming from a background in content, user experience, and research, I was wowed by the book's excellent organization, story/voice, and content -- in particular around researching the market for, and validating, an idea. As someone who has worked in many companies -- from startups to the largest enterprises -- as an employee AND as a solopreneur (for several years more than 15 years ago) for 35+ years, I found the business advice to be solid and very useful given the current landscape. And after seeing the online landscape degraded by more companies becoming less purposeful and more "scammy," Pat is a welcome breath of fresh air and transparency...not only the in book, but also in his blog, his podcast, etc. (smartpassiveincome.com).
In the end, I put my money where my mouth is: I borrowed the Kindle book (via Prime) and got the audio for $1.99. I listened to the book, and then bought the Kindle version for $6.99. I've now paid for the content twice, at a rate FAR LESS than the value of the book. I feel like I owe Pat something to fill that gap...and I'm thrilled to begin to pay in kind with this review.