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Will It Fly? How to Test Your Next Business Idea So You Don't Waste Your Time and Money Paperback – February 1, 2016
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Losing your job can be the best thing that ever happens to you. In a short period of time, former employee-turned-entrepreneur Pat Flynn has unlocked the keys to recurring, sustainable income. His new book is inspiring, but that isn't the point--instead of just cheering you on, it will take you by the hand and show you exactly what you need to do before launching your business idea. --Chris Guillebeau, NYT bestselling author of The $100 Startup
Being an entrepreneur is scary. Especially in the beginning when you feel lonely, lost, and wondering: What if my idea fails? In Will it Fly?, Pat Flynn shows you step-by-step how to figure out if your new idea will be successful before you go all in. This book is an absolute must-read for any entrepreneur looking to start a new business, enter a new market, or launch a new product. I 100% recommend reading, and re-reading this book. --Ryan Levesque, #1 National Best-Selling Author, Ask
This is the book I wish I'd read when I began my entrepreneurial journey. Its simple, practical, real-world advice would have saved me tons of time, money, and grief on the road to success. It's now my #1 recommendation for anyone who wants to launch a new product or business. --Michael Hyatt, New York Times Bestselling Author
About the Author
Pat Flynn is a thought leader in the areas of online entrepreneurship, digital marketing, and lifestyle businesses. He is routinely celebrated for his transparent leadership style and authentic principles. Pat overcame career adversity at an early age by finding his own path and true passion. Despite his success in business, Pat's greatest joys are spending time with his family and friends as well as helping inspire and educate others on how to succeed with their own entrepreneurial careers.
Pat has been featured in The New York Times and Forbes Magazine for his accomplishments, and has recently been enjoying talking about his story and business strategies in front of large crowds at various conferences and events all around the world. His top-ranked business podcast, The Smart Passive Income Podcast, has earned over 25 million downloads and continues to inspire people as they work through their online business journey today.
Pat is also an advisor to Pencils of Promise, a nonprofit organization dedicated to building schools in the developing world, as well as companies such as LeadPages and ConvertKit.
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Although Pat had explained, in his book launch strategy podcasts, how he was planning to get many positive reviews using the community he created to help him with the book (a promotion strategy I find a bit questionable but one that obviously has worked) and he had also said many times that it's ok to reuse material because "people will pay for convenience," I still believed that the book would deliver something new, but when I finally read it I was disappointed. Most of the content was recycled from his podcasts. The book's bottom line is "hey make sure you test your idea and that the people you tested with vote with their dollars", that's pretty much it.
Something that bothered me were the links in the book and even in the online exercises to promote it in social media, it felt like one of those e-books loaded with affiliate marketing links, but there is also an innovative marketing tactic to learn from here and is not in the book, it is about the book. Pat is really using the book to launch and to entice subscribers to his new venture, his new online course venue (Pat explained it in his podcast). This whole "Will it Fly" book is about testing and/or promoting/building his new business idea. Nothing wrong with that but it feels a touch deceiving. Sorry Pat, just trying to be honest here. Most of Pat's income comes from affiliate marketing and sponsorships and his next logical step was to create his own products, courses in this case. Pat's marketing genius at work. I learned more from this innovative marketing strategy than anything else in the book.
To be fair if you never listened to Pat's podcasts or read his blog or have no clue about online business this book will inspire you and take you in the right direction but if you have been following Pat for a while, like I have, you'll be disappointed.
Hope this helps.
Pat is a family man and is a good father to his 5 year-old son giving him plenty of positive feedback and praise for the things he does — making paper airplanes. But that kind of praise in the book: “I’m proud of you”, “once again, you’re doing an amazing job”, “making your future life amazing”, “ it’s truly been a pleasure to be part of this journey with you”, etc — is off-putting. Also, there is an evangelical tone in parts of the book — about serving your customer: “when you serve you get paid back in return”. This flies in the face of the minions that serve and are poorly paid, if at all.
The first part of the book and the exercises didn’t seem to have anything to do with the question: will this business succeed? It is the super-market version of self-help 101. Using Google-docs to keep track of your research is elementary and the customer P.L.A.N. is ??? The good part of the book began at Part 4 (65% thru the book) the validation process. It seems the act of someone paying you money for your ‘product’ is the essence of validation. All else pales by comparison. Maybe, but I have paid for some shonky products bought off the internet and I shudder to think I had ‘validated’ someone’s business plan. The use of email marketing in the five case studies presented was very enlightening and informative. Also the resources section provides a useful guide. These sections are worth the price of the book. The free ‘Companion Course’ in my opinion, did not fly.
Overall, I am pleased I bought and read the book. It gave me a much clearer and richer picture of Pat Flynn, the man.