List Price: $16.95
Save: $2.32 (14%)

Read this book for free with Kindle Unlimited

Read this title for free and explore over 1 million titles, thousands of audiobooks, and current magazines with Kindle Unlimited.

Read now with the free Kindle app
available on iOS, Android, Mac & PC.

FREE Shipping on orders over $25—or get FREE Two-Day Shipping with Amazon Prime

In Stock.

Ships from and sold by Amazon.com. Gift-wrap available.

Turn on 1-Click ordering for this browser

Ship to:

Select a shipping address:

Buy Used

$11.99

FREE Shipping on orders over $25.

Used: Good | Details

Sold by Jenson Books Inc

Fulfilled by Amazon

Turn on 1-Click ordering for this browser

Other Sellers on Amazon

Add to Cart

$12.87
+ $3.99 shipping

Sold by: ---SuperBookDeals

Have one to sell? Sell on Amazon

Flip to back Flip to front

Listen Playing... Paused You're listening to a sample of the Audible audio edition.
Learn more

See all 2 images

Will It Fly? How to Test Your Next Business Idea So You Don't Waste Your Time and Money Paperback – February 1, 2016

by Pat Flynn (Author)

701 customer reviews

See all 4 formats and editions Hide other formats and editions

Price

New from

Used from

Kindle

"Please retry"

$6.99

—

Paperback

"Please retry"

$14.63

$11.00

$7.39

Audible, Unabridged

"Please retry"

$0.00

Free with your Audible trial

Kindle
$0.00 This title and over 1 million more available with Kindle Unlimited $6.99 to buy
Paperback
$14.63 14 Used from $7.39 24 New from $11.00
Audiobook

$0.00 Free with your Audible trial

Stop rushing into businesses born from half-baked ideas, misguided theories, and other forms of self-delusion. A lack of proper validation kills more businesses than anything else. As Joel Barker says, 'Speed is only useful if you re running in the right direction.' Will It Fly? will help you make sure you are clear for takeoff.

It answers questions like:

Does your business idea have merit?
Will it succeed in the market you re trying to serve, or will it just be a waste of time and resources?
Is it a good idea for YOU?

In other words, will it fly?

Chock-full of practical suggestions you can apply to your business idea today, Will It Fly? combines action-based exercises, small-scale 'litmus tests', and real-world case studies with anecdotes from the author s personal experience of making money online, hosting successful podcasts, testing niche sites, and launching several online businesses.

Will It Fly? will challenge you to think critically, act deliberately, and dare greatly. You can think of the book as your business flight manual, something you can refer to for honest and straight-forward advice as you begin to test your idea and build a business that takes off and soars.

In five parts, Will It Fly? will guide you through the validation of your next business idea:

Part one, Mission Design, helps you make sure your target idea aligns with and supports your goals.
Part two, Development Lab, walks you through uncovering important details about your idea that you haven't even thought about.
Part three, Flight Planning, is all about assessing current market conditions.
Part four, Flight Simulator, focuses on the actual validating and testing of an idea with a small segment of a target market.
Finally, Part five, All Systems Go, is for final analysis to help you make sure your idea is one you are ready to move forward with.

Will It Fly? How to Test Your Next Business Idea So You Don't Waste Your Time and Money

$14.63
FREE Shipping on orders over $25—or get FREE Two-Day Shipping with Amazon Prime In Stock. Ships from and sold by Amazon.com. Gift-wrap available.

Frequently bought together

Total price: $39.96

Buy the selected items together

This item:Will It Fly? How to Test Your Next Business Idea So You Don't Waste Your Time and Money by Pat Flynn Paperback $14.63
In Stock.
Ships from and sold by Amazon.com.
FREE Shipping on orders over $25. Details
Ask: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy...Create… by Ryan Levesque Paperback $13.21
In Stock.
Ships from and sold by Amazon.com.
FREE Shipping on orders over $25. Details
Launch: An Internet Millionaire's Secret Formula To Sell Almost Anything Online, Build A Business… by Jeff Walker Paperback $12.12
In Stock.
Ships from and sold by Amazon.com.
FREE Shipping on orders over $25. Details

Customers who bought this item also bought

Page 1 of 1 Start overPage 1 of 1

This shopping feature will continue to load items. In order to navigate out of this carousel please use your heading shortcut key to navigate to the next or previous heading.

Ryan Levesque

611

Paperback
$13.21
Jeff Walker

1,174

Paperback
$12.12
Andrii Sedniev

125

Paperback
$7.95
Chris Guillebeau

1,347

Hardcover
$15.56
Chris Ducker

829

Paperback
$13.45
Ray Edwards

72

Paperback
$13.04

Special offers and product promotions

Editorial Reviews

Review

Losing your job can be the best thing that ever happens to you. In a short period of time, former employee-turned-entrepreneur Pat Flynn has unlocked the keys to recurring, sustainable income. His new book is inspiring, but that isn't the point--instead of just cheering you on, it will take you by the hand and show you exactly what you need to do before launching your business idea. --Chris Guillebeau, NYT bestselling author of The $100 Startup

Being an entrepreneur is scary. Especially in the beginning when you feel lonely, lost, and wondering: What if my idea fails? In Will it Fly?, Pat Flynn shows you step-by-step how to figure out if your new idea will be successful before you go all in. This book is an absolute must-read for any entrepreneur looking to start a new business, enter a new market, or launch a new product. I 100% recommend reading, and re-reading this book. --Ryan Levesque, #1 National Best-Selling Author, Ask

This is the book I wish I'd read when I began my entrepreneurial journey. Its simple, practical, real-world advice would have saved me tons of time, money, and grief on the road to success. It's now my #1 recommendation for anyone who wants to launch a new product or business. --Michael Hyatt, New York Times Bestselling Author

About the Author

Pat Flynn is a thought leader in the areas of online entrepreneurship, digital marketing, and lifestyle businesses. He is routinely celebrated for his transparent leadership style and authentic principles. Pat overcame career adversity at an early age by finding his own path and true passion. Despite his success in business, Pat's greatest joys are spending time with his family and friends as well as helping inspire and educate others on how to succeed with their own entrepreneurial careers.

Pat has been featured in The New York Times and Forbes Magazine for his accomplishments, and has recently been enjoying talking about his story and business strategies in front of large crowds at various conferences and events all around the world. His top-ranked business podcast, The Smart Passive Income Podcast, has earned over 25 million downloads and continues to inspire people as they work through their online business journey today.

Pat is also an advisor to Pencils of Promise, a nonprofit organization dedicated to building schools in the developing world, as well as companies such as LeadPages and ConvertKit.

Paperback: 336 pages
Publisher: SPI Publications (February 1, 2016)
Language: English
ISBN-10: 0997082305
ISBN-13: 978-0997082302
Product Dimensions: 5.2 x 0.8 x 8 inches
Shipping Weight: 12.6 ounces (View shipping rates and policies)
Average Customer Review: 701 customer reviews
Amazon Best Sellers Rank: #50,162 in Books (See Top 100 in Books)
- #132 in Books > Business & Money > Small Business & Entrepreneurship > New Business Enterprises
- #603 in Books > Business & Money > Small Business & Entrepreneurship > Entrepreneurship
- #1269 in Books > Self-Help > Motivational

Would you like to tell us about a lower price?
If you are a seller for this product, would you like to suggest updates through seller support?

If you buy a new print edition of this book (or purchased one in the past), you can buy the Kindle edition for only $0.99 (Save 86%). Print edition purchase must be sold by Amazon. .

Start reading Will It Fly? on your Kindle in under a minute.

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Customer reviews

Write a customer review

See all 701 customer reviews

Rated by customers interested in

What's this?

Small Business & Entrepreneurship Books

4.4 out of 5 stars

Marketing & Sales

4.5 out of 5 stars

Business & Economics Books

4.5 out of 5 stars

Is this feature helpful?

Thank you for your feedback.

Top customer reviews

There was a problem filtering reviews right now. Please try again later.

The genius of this book is not in the book but in the why this book.

ByJavier Romeroon May 29, 2016

Format: PaperbackVerified Purchase

I've been listening Pat's podcasts for years, I love the guy. Pat's brand is all about being genuine and to offer value however I was really disappointed with the "Will it Fly" book. Pat's book's launch was so well orchestrated and convincing (he's a master marketer/promoter) that my expectations were high.

Although Pat had explained, in his book launch strategy podcasts, how he was planning to get many positive reviews using the community he created to help him with the book (a promotion strategy I find a bit questionable but one that obviously has worked) and he had also said many times that it's ok to reuse material because "people will pay for convenience," I still believed that the book would deliver something new, but when I finally read it I was disappointed. Most of the content was recycled from his podcasts. The book's bottom line is "hey make sure you test your idea and that the people you tested with vote with their dollars", that's pretty much it.

Something that bothered me were the links in the book and even in the online exercises to promote it in social media, it felt like one of those e-books loaded with affiliate marketing links, but there is also an innovative marketing tactic to learn from here and is not in the book, it is about the book. Pat is really using the book to launch and to entice subscribers to his new venture, his new online course venue (Pat explained it in his podcast). This whole "Will it Fly" book is about testing and/or promoting/building his new business idea. Nothing wrong with that but it feels a touch deceiving. Sorry Pat, just trying to be honest here. Most of Pat's income comes from affiliate marketing and sponsorships and his next logical step was to create his own products, courses in this case. Pat's marketing genius at work. I learned more from this innovative marketing strategy than anything else in the book.

To be fair if you never listened to Pat's podcasts or read his blog or have no clue about online business this book will inspire you and take you in the right direction but if you have been following Pat for a while, like I have, you'll be disappointed.

Hope this helps.
Cheers,
Javier

0Comment 83 people found this helpful. Was this review helpful to you?YesNo

Thorough and Encouraging

ByJ. Alberton May 10, 2017

Format: PaperbackVerified Purchase

I've had an idea in my head for years. I never knew how to start, so I was paralyzed by indecision. In my head, the idea seemed flawless, but I needed a way to give my idea wings to take off. This book walked me through every thought to consider if (a) this was the right idea to execute and (b) E-X-A-C-T-L-Y how to do it. Omigoodness, I'm so excited to launch my idea, and I know it's a solid one because it passed Pat's flight checklist! I've realized my idea is in fact NOT flawless and needs some work, but after making the appropriate changes, I know this will be a success! Thank you sooooo much for writing this book, Pat. The world is better for it!

0Comment 3 people found this helpful. Was this review helpful to you?YesNo

Will it remain airborne?

ByJames Kalmakoffon April 1, 2016

Format: PaperbackVerified Purchase

I’m not a “Pat Flynn” groupie. I am a retired academic molecular biologist trying my hand at online publishing. I have enjoyed following Pat’s podcasts and frequently read his blog on smart passive income. I would give Pat the man, podcaster, blogger, motivator, entrepreneur par excellence, five stars. But this is a book review and although it is a good book, it doesn’t live up to all the groupie hype.

Pat is a family man and is a good father to his 5 year-old son giving him plenty of positive feedback and praise for the things he does — making paper airplanes. But that kind of praise in the book: “I’m proud of you”, “once again, you’re doing an amazing job”, “making your future life amazing”, “ it’s truly been a pleasure to be part of this journey with you”, etc — is off-putting. Also, there is an evangelical tone in parts of the book — about serving your customer: “when you serve you get paid back in return”. This flies in the face of the minions that serve and are poorly paid, if at all.

The first part of the book and the exercises didn’t seem to have anything to do with the question: will this business succeed? It is the super-market version of self-help 101. Using Google-docs to keep track of your research is elementary and the customer P.L.A.N. is ??? The good part of the book began at Part 4 (65% thru the book) the validation process. It seems the act of someone paying you money for your ‘product’ is the essence of validation. All else pales by comparison. Maybe, but I have paid for some shonky products bought off the internet and I shudder to think I had ‘validated’ someone’s business plan. The use of email marketing in the five case studies presented was very enlightening and informative. Also the resources section provides a useful guide. These sections are worth the price of the book. The free ‘Companion Course’ in my opinion, did not fly.

Overall, I am pleased I bought and read the book. It gave me a much clearer and richer picture of Pat Flynn, the man.