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Will It Fly? How to Test Your Next Business Idea So You Don't Waste Your Time and Money Paperback – February 1, 2016

4.9 out of 5 stars 592 customer reviews

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Editorial Reviews


Losing your job can be the best thing that ever happens to you. In a short period of time, former employee-turned-entrepreneur Pat Flynn has unlocked the keys to recurring, sustainable income. His new book is inspiring, but that isn't the point--instead of just cheering you on, it will take you by the hand and show you exactly what you need to do before launching your business idea. --Chris Guillebeau, NYT bestselling author of The $100 Startup

Being an entrepreneur is scary. Especially in the beginning when you feel lonely, lost, and wondering: What if my idea fails? In Will it Fly?, Pat Flynn shows you step-by-step how to figure out if your new idea will be successful before you go all in. This book is an absolute must-read for any entrepreneur looking to start a new business, enter a new market, or launch a new product. I 100% recommend reading, and re-reading this book. --Ryan Levesque, #1 National Best-Selling Author, Ask

This is the book I wish I'd read when I began my entrepreneurial journey. Its simple, practical, real-world advice would have saved me tons of time, money, and grief on the road to success. It's now my #1 recommendation for anyone who wants to launch a new product or business. --Michael Hyatt, New York Times Bestselling Author

People love to dream, imagine and hope. But even great ideas without action and execution never get off the ground they don t change the world or your bank account. This book will help identify your ONE sentence, your unfair advantage, and a plan of action to make your idea fly. Spectator or pilot you get to choose. - --Dan Miller, New York Times bestselling author, 48 Days to the Work You Love

Pat has done the perfect job of inspiring, teaching, motivating and guiding new entrepreneurs through the most important part of the business building process... the fundamentals. However, he goes further, taking us on a journey of discovery, confidence building and support - all with a healthy slice of reality! If you want to get started in online business the smart way, you need to read this book. - --Chris Ducker, Bestselling Author of Virtual Freedom

It's tempting to create random products and services then HOPE your customers will buy it. However, Hope is NOT a Strategy. In "Will It Fly," Governor Pat Flynn gives you a process to run your ideas through to gain the proof you need to confidently take your idea to market or shelf it before it costs you years, tears, and dollar bills. This is Paperback Business School. --Josh Shipp, Inc. Magazine 30 under 30 Entrepreneur

About the Author

Pat Flynn is a thought leader in the areas of online entrepreneurship, digital marketing, and lifestyle businesses. He is routinely celebrated for his transparent leadership style and authentic principles. Pat overcame career adversity at an early age by finding his own path and true passion. Despite his success in business, Pat's greatest joys are spending time with his family and friends as well as helping inspire and educate others on how to succeed with their own entrepreneurial careers.

Pat has been featured in The New York Times and Forbes Magazine for his accomplishments, and has recently been enjoying talking about his story and business strategies in front of large crowds at various conferences and events all around the world. His top-ranked business podcast, The Smart Passive Income Podcast, has earned over 25 million downloads and continues to inspire people as they work through their online business journey today.

Pat is also an advisor to Pencils of Promise, a nonprofit organization dedicated to building schools in the developing world, as well as companies such as LeadPages and ConvertKit.

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Product Details

  • Paperback: 336 pages
  • Publisher: SPI Publications (February 1, 2016)
  • Language: English
  • ISBN-10: 0997082305
  • ISBN-13: 978-0997082302
  • Product Dimensions: 5.2 x 0.8 x 8 inches
  • Shipping Weight: 12.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (592 customer reviews)
  • Amazon Best Sellers Rank: #42,223 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback
I read through this book twice as part of a pre-launch "team" set up by Pat and a collaborator of his.

The kid anecdotes were kind of too "squishy-warm" for me. They almost alienated me. They may touch base with others who are motivated by wanting to spend more time watching their kids grow and develop or being at home with the wife and family more, but they made me, a non-father, non-family man, feeling kind of left out. My motivations for doing what Pat suggests are quite different. If you have kids or want to spend more time with the family, then you may connect with the anecdotes. I did not, found most of them over-explained and in need of editing.

On the other hand, some of what he relates concerning his experience in the "office" world, as well as some of his experience with his own growing business were somewhat "inspiring". Funny how the one that best stuck in my mind came from a rather unpleasant-sounding boss he had had-- funny because, in the end, those of us who would want to read this kind of book would be doing so to get away from just that type of boss.

When the book finally gets to the exercises, these are pretty basic pedagogy. I found a couple of them kind of 1980s "new age", others were almost infantile, all of them are valid and can be valuable to those new to getting themselves organized (especially useful will be the material on using spread sheets to keep track of research done); however, for those who already know how to organize themselves, how to set attainable objectives and program those objectives into the larger goals they wish to achieve, you will find yourself skipping over activities suggested in the book and perhaps wondering if it was worth the $15 it cost you.
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Format: Paperback Verified Purchase
anyone looking to start an online business should buy this book, do the exercises in it, and save yourself a lot of wasted time, energy, and resources down the road.

the strength of this book is that it is very practical. it provides step-by-step exercises to help you brainstorm ideas, narrow them down, and validate them. it's not just the why and what, but the how as well. the exercises are terrific and extremely insightful. and i like that pat does them alongside us. it was helpful to see how he processed things.

the book reminds me of an "art lessons for non artists" class i took once where the instructor gave us simple steps (e.g., paint the top section blue, draw some dark vertical lines here, etc.) and the next thing you know i've got a couple walking through the forest in the rain. impressive for a guy whose previous specialty was stick figures.

what i like is that anybody (regardless of business experience) can walk away from the book confident they have a viable business idea people are willing to pay for.

who is this book for?

- you're a budding entrepreneur looking to start your first online business
- you have ten ideas in your head but don't now which to focus on
- you suffer from paralysis by analysis (like myself)
- you want to be confident people will pay for your idea

who is this book not for?
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Format: Paperback
I am a regular listener of Pat Flynn's podcast and consumer of his blog content. I find all of that material to be outstanding and immediately useful, so I expected to find a similar level of content here.

Sadly, this didn't live up to my expectations. I found that much of the advice in this book was geared toward an entrepreneur launching a physical product. I have two service-oriented businesses, and I didn't feel motivated to follow through on the book's "assignments" as I typically do with Pat's content.

I was also turned off by the number of links in the copy. I find it to be distracting to have to link to further content that could just as easily be in the book.

And finally, I thought the writing needed to be stronger. The product felt rushed, as though the book was being pushed to launch at the expense of building out content and working with a strong editor to make it a better book.

I still highly value Pat Flynn and am very grateful for the opportunity to read the book. I intended to purchase the book after reading the advance copy, but I don't think I would ever use it again. I'll pay Pat back for all of his other great work in some other way.
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Format: Paperback
How I wish that I had this book ten years ago. This is a MUST READ for all entrepreneurs (new and old). This will save people countless hours of painful failure and trial and error.

I was lucky enough to get a preview copy of this book, and I can honestly say it was one of the best business books I have read in quite some time. It reminds me of recent classics like the 4 Hour Work Week and ancient ones like Rich Dad Poor Dad. I know that seems like ridiculously high praise, but this book really lives up to all that.

One way to judge a book is by it's impact, and this book will impact people. If you are reading this review, chances are that you are already an entrepreneur, or you want to be one. That makes you like me. People like us have SO MANY "great" ideas. The problem is, it's really hard to tell if the ideas are really great or not. This book completely solves the problem.

Using the techniques in this book, you can tell if your idea will hold water or not -- that's the entire idea of Will It Fly. An the IMPACT of being able to avoid wasting time and money (over and over again) is simply huge. So, I give the book five stars on "IMPACT" alone.

But another way to judge a book is on the quality of the content. What makes this book stand out is that it is the perfect combination of Pat's personal experience, his research, and his own testing. It's REAL STUFF -- not just some mumbo jumbo theory from an egghead at Stanford B-School.

Surprisingly, even a super-successful guy like Pat has had some spectacular failures mixed in with his overwhelming success. Add in lots of research and Pat's own testing and you have a book that FEELS REAL. It's something that regular people can read and understand.
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