- Paperback: 336 pages
- Publisher: SPI Publications (February 1, 2016)
- Language: English
- ISBN-10: 0997082305
- ISBN-13: 978-0997082302
- Product Dimensions: 5.2 x 0.8 x 8 inches
- Shipping Weight: 12.6 ounces (View shipping rates and policies)
- Average Customer Review: 4.8 out of 5 stars See all reviews (668 customer reviews)
- Amazon Best Sellers Rank: #70,701 in Books (See Top 100 in Books)
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Will It Fly? How to Test Your Next Business Idea So You Don't Waste Your Time and Money Paperback – February 1, 2016
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Losing your job can be the best thing that ever happens to you. In a short period of time, former employee-turned-entrepreneur Pat Flynn has unlocked the keys to recurring, sustainable income. His new book is inspiring, but that isn't the point--instead of just cheering you on, it will take you by the hand and show you exactly what you need to do before launching your business idea. --Chris Guillebeau, NYT bestselling author of The $100 Startup
Being an entrepreneur is scary. Especially in the beginning when you feel lonely, lost, and wondering: What if my idea fails? In Will it Fly?, Pat Flynn shows you step-by-step how to figure out if your new idea will be successful before you go all in. This book is an absolute must-read for any entrepreneur looking to start a new business, enter a new market, or launch a new product. I 100% recommend reading, and re-reading this book. --Ryan Levesque, #1 National Best-Selling Author, Ask
This is the book I wish I'd read when I began my entrepreneurial journey. Its simple, practical, real-world advice would have saved me tons of time, money, and grief on the road to success. It's now my #1 recommendation for anyone who wants to launch a new product or business. --Michael Hyatt, New York Times Bestselling Author
People love to dream, imagine and hope. But even great ideas without action and execution never get off the ground they don t change the world or your bank account. This book will help identify your ONE sentence, your unfair advantage, and a plan of action to make your idea fly. Spectator or pilot you get to choose. - --Dan Miller, New York Times bestselling author, 48 Days to the Work You Love
Pat has done the perfect job of inspiring, teaching, motivating and guiding new entrepreneurs through the most important part of the business building process... the fundamentals. However, he goes further, taking us on a journey of discovery, confidence building and support - all with a healthy slice of reality! If you want to get started in online business the smart way, you need to read this book. - --Chris Ducker, Bestselling Author of Virtual Freedom
It's tempting to create random products and services then HOPE your customers will buy it. However, Hope is NOT a Strategy. In "Will It Fly," Governor Pat Flynn gives you a process to run your ideas through to gain the proof you need to confidently take your idea to market or shelf it before it costs you years, tears, and dollar bills. This is Paperback Business School. --Josh Shipp, Inc. Magazine 30 under 30 Entrepreneur
About the Author
Pat Flynn is a thought leader in the areas of online entrepreneurship, digital marketing, and lifestyle businesses. He is routinely celebrated for his transparent leadership style and authentic principles. Pat overcame career adversity at an early age by finding his own path and true passion. Despite his success in business, Pat's greatest joys are spending time with his family and friends as well as helping inspire and educate others on how to succeed with their own entrepreneurial careers.
Pat has been featured in The New York Times and Forbes Magazine for his accomplishments, and has recently been enjoying talking about his story and business strategies in front of large crowds at various conferences and events all around the world. His top-ranked business podcast, The Smart Passive Income Podcast, has earned over 25 million downloads and continues to inspire people as they work through their online business journey today.
Pat is also an advisor to Pencils of Promise, a nonprofit organization dedicated to building schools in the developing world, as well as companies such as LeadPages and ConvertKit.
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Although Pat had explained, in his book launch strategy podcasts, how he was planning to get many positive reviews using the community he created to help him with the book (a promotion strategy I find a bit questionable but one that obviously has worked) and he had also said many times that it's ok to reuse material because "people will pay for convenience," I still believed that the book would deliver something new, but when I finally read it I was disappointed. Most of the content was recycled from his podcasts. The book's bottom line is "hey make sure you test your idea and that the people you tested with vote with their dollars", that's pretty much it.
Something that bothered me were the links in the book and even in the online exercises to promote it in social media, it felt like one of those e-books loaded with affiliate marketing links, but there is also an innovative marketing tactic to learn from here and is not in the book, it is about the book. Pat is really using the book to launch and to entice subscribers to his new venture, his new online course venue (Pat explained it in his podcast). This whole "Will it Fly" book is about testing and/or promoting/building his new business idea. Nothing wrong with that but it feels a touch deceiving. Sorry Pat, just trying to be honest here. Most of Pat's income comes from affiliate marketing and sponsorships and his next logical step was to create his own products, courses in this case. Pat's marketing genius at work. I learned more from this innovative marketing strategy than anything else in the book.
To be fair if you never listened to Pat's podcasts or read his blog or have no clue about online business this book will inspire you and take you in the right direction but if you have been following Pat for a while, like I have, you'll be disappointed.
Hope this helps.
anyone looking to start an online business should buy this book, do the exercises in it, and save yourself a lot of wasted time, energy, and resources down the road.
the strength of this book is that it is very practical. it provides step-by-step exercises to help you brainstorm ideas, narrow them down, and validate them. it's not just the why and what, but the how as well. the exercises are terrific and extremely insightful. and i like that pat does them alongside us. it was helpful to see how he processed things.
the book reminds me of an "art lessons for non artists" class i took once where the instructor gave us simple steps (e.g., paint the top section blue, draw some dark vertical lines here, etc.) and the next thing you know i've got a couple walking through the forest in the rain. impressive for a guy whose previous specialty was stick figures.
what i like is that anybody (regardless of business experience) can walk away from the book confident they have a viable business idea people are willing to pay for.
who is this book for?
- you're a budding entrepreneur looking to start your first online business
- you have ten ideas in your head but don't now which to focus on
- you suffer from paralysis by analysis (like myself)
- you want to be confident people will pay for your idea
who is this book not for?
- you're not ready to do the work (certain exercises will require a lot of hustle on your part)
- you're well read in the "how to start an online business space" (while some of the exercises are unique, you'll probably have read most of what pat shares already)
- you're an experienced online entrepreneur with at least two successful businesses (this book is more for newbies)
i highly recommend any new entrepreneur read this book. you will find few online entrepreneurs with as much experience as pat flynn. if you're going to start an online business, there's no better person to learn from than pat.