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Will It Fly? How to Test Your Next Business Idea So You Don't Waste Your Time and Money Paperback – February 1, 2016

by Pat Flynn (Author)

698 customer reviews

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Stop rushing into businesses born from half-baked ideas, misguided theories, and other forms of self-delusion. A lack of proper validation kills more businesses than anything else. As Joel Barker says, 'Speed is only useful if you re running in the right direction.' Will It Fly? will help you make sure you are clear for takeoff.

It answers questions like:

Does your business idea have merit?
Will it succeed in the market you re trying to serve, or will it just be a waste of time and resources?
Is it a good idea for YOU?

In other words, will it fly?

Chock-full of practical suggestions you can apply to your business idea today, Will It Fly? combines action-based exercises, small-scale 'litmus tests', and real-world case studies with anecdotes from the author s personal experience of making money online, hosting successful podcasts, testing niche sites, and launching several online businesses.

Will It Fly? will challenge you to think critically, act deliberately, and dare greatly. You can think of the book as your business flight manual, something you can refer to for honest and straight-forward advice as you begin to test your idea and build a business that takes off and soars.

In five parts, Will It Fly? will guide you through the validation of your next business idea:

Part one, Mission Design, helps you make sure your target idea aligns with and supports your goals.
Part two, Development Lab, walks you through uncovering important details about your idea that you haven't even thought about.
Part three, Flight Planning, is all about assessing current market conditions.
Part four, Flight Simulator, focuses on the actual validating and testing of an idea with a small segment of a target market.
Finally, Part five, All Systems Go, is for final analysis to help you make sure your idea is one you are ready to move forward with.

Will It Fly? How to Test Your Next Business Idea So You Don't Waste Your Time and Money

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Editorial Reviews

Review

Losing your job can be the best thing that ever happens to you. In a short period of time, former employee-turned-entrepreneur Pat Flynn has unlocked the keys to recurring, sustainable income. His new book is inspiring, but that isn't the point--instead of just cheering you on, it will take you by the hand and show you exactly what you need to do before launching your business idea. --Chris Guillebeau, NYT bestselling author of The $100 Startup

Being an entrepreneur is scary. Especially in the beginning when you feel lonely, lost, and wondering: What if my idea fails? In Will it Fly?, Pat Flynn shows you step-by-step how to figure out if your new idea will be successful before you go all in. This book is an absolute must-read for any entrepreneur looking to start a new business, enter a new market, or launch a new product. I 100% recommend reading, and re-reading this book. --Ryan Levesque, #1 National Best-Selling Author, Ask

This is the book I wish I'd read when I began my entrepreneurial journey. Its simple, practical, real-world advice would have saved me tons of time, money, and grief on the road to success. It's now my #1 recommendation for anyone who wants to launch a new product or business. --Michael Hyatt, New York Times Bestselling Author

People love to dream, imagine and hope. But even great ideas without action and execution never get off the ground they don t change the world or your bank account. This book will help identify your ONE sentence, your unfair advantage, and a plan of action to make your idea fly. Spectator or pilot you get to choose. - --Dan Miller, New York Times bestselling author, 48 Days to the Work You Love

Pat has done the perfect job of inspiring, teaching, motivating and guiding new entrepreneurs through the most important part of the business building process... the fundamentals. However, he goes further, taking us on a journey of discovery, confidence building and support - all with a healthy slice of reality! If you want to get started in online business the smart way, you need to read this book. - --Chris Ducker, Bestselling Author of Virtual Freedom

It's tempting to create random products and services then HOPE your customers will buy it. However, Hope is NOT a Strategy. In "Will It Fly," Governor Pat Flynn gives you a process to run your ideas through to gain the proof you need to confidently take your idea to market or shelf it before it costs you years, tears, and dollar bills. This is Paperback Business School. --Josh Shipp, Inc. Magazine 30 under 30 Entrepreneur

About the Author

Pat Flynn is a thought leader in the areas of online entrepreneurship, digital marketing, and lifestyle businesses. He is routinely celebrated for his transparent leadership style and authentic principles. Pat overcame career adversity at an early age by finding his own path and true passion. Despite his success in business, Pat's greatest joys are spending time with his family and friends as well as helping inspire and educate others on how to succeed with their own entrepreneurial careers.

Pat has been featured in The New York Times and Forbes Magazine for his accomplishments, and has recently been enjoying talking about his story and business strategies in front of large crowds at various conferences and events all around the world. His top-ranked business podcast, The Smart Passive Income Podcast, has earned over 25 million downloads and continues to inspire people as they work through their online business journey today.

Pat is also an advisor to Pencils of Promise, a nonprofit organization dedicated to building schools in the developing world, as well as companies such as LeadPages and ConvertKit.

Paperback: 336 pages
Publisher: SPI Publications (February 1, 2016)
Language: English
ISBN-10: 0997082305
ISBN-13: 978-0997082302
Product Dimensions: 5.2 x 0.8 x 8 inches
Shipping Weight: 12.6 ounces (View shipping rates and policies)
Average Customer Review: 698 customer reviews
Amazon Best Sellers Rank: #52,335 in Books (See Top 100 in Books)
- #123 in Books > Business & Money > Small Business & Entrepreneurship > New Business Enterprises
- #593 in Books > Business & Money > Small Business & Entrepreneurship > Entrepreneurship
- #1208 in Books > Self-Help > Motivational

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Top customer reviews

Thorough and Encouraging

ByJ. Alberton May 10, 2017

Format: PaperbackVerified Purchase

I've had an idea in my head for years. I never knew how to start, so I was paralyzed by indecision. In my head, the idea seemed flawless, but I needed a way to give my idea wings to take off. This book walked me through every thought to consider if (a) this was the right idea to execute and (b) E-X-A-C-T-L-Y how to do it. Omigoodness, I'm so excited to launch my idea, and I know it's a solid one because it passed Pat's flight checklist! I've realized my idea is in fact NOT flawless and needs some work, but after making the appropriate changes, I know this will be a success! Thank you sooooo much for writing this book, Pat. The world is better for it!

0Comment 2 people found this helpful. Was this review helpful to you?YesNo

Are you stuck?

ByFrank C Joneson February 2, 2016

Format: Kindle EditionVerified Purchase

Lots of entrepreneurs get stuck in one way or another. Even the most season business owner commonly finds themselves stuck in a business they never meant to create. New startup ventures regularly find they are stuck looking for a product, service, or idea that will bring in customers and generate sales. There's no shortage of ideas for entrepreneurs, but it's tough to figure out which idea matches with a customer need and your own goals.

This book helps new entrepreneurs figure out what business they should start, and what pivot you should make if your existing business isn't what you want. As part of the launch team, I was given a free copy of Will It Fly for review. However, I found the information in this book so useful that I have since purchased five more copies to share with friends and colleagues.

If you're a new entrepreneur or someone that has found themselves running a business they don't love, this book will help you identify the right path forward.

0Comment 3 people found this helpful. Was this review helpful to you?YesNo

Will it remain airborne?

ByJames Kalmakoffon April 1, 2016

Format: PaperbackVerified Purchase

I’m not a “Pat Flynn” groupie. I am a retired academic molecular biologist trying my hand at online publishing. I have enjoyed following Pat’s podcasts and frequently read his blog on smart passive income. I would give Pat the man, podcaster, blogger, motivator, entrepreneur par excellence, five stars. But this is a book review and although it is a good book, it doesn’t live up to all the groupie hype.

Pat is a family man and is a good father to his 5 year-old son giving him plenty of positive feedback and praise for the things he does — making paper airplanes. But that kind of praise in the book: “I’m proud of you”, “once again, you’re doing an amazing job”, “making your future life amazing”, “ it’s truly been a pleasure to be part of this journey with you”, etc — is off-putting. Also, there is an evangelical tone in parts of the book — about serving your customer: “when you serve you get paid back in return”. This flies in the face of the minions that serve and are poorly paid, if at all.

The first part of the book and the exercises didn’t seem to have anything to do with the question: will this business succeed? It is the super-market version of self-help 101. Using Google-docs to keep track of your research is elementary and the customer P.L.A.N. is ??? The good part of the book began at Part 4 (65% thru the book) the validation process. It seems the act of someone paying you money for your ‘product’ is the essence of validation. All else pales by comparison. Maybe, but I have paid for some shonky products bought off the internet and I shudder to think I had ‘validated’ someone’s business plan. The use of email marketing in the five case studies presented was very enlightening and informative. Also the resources section provides a useful guide. These sections are worth the price of the book. The free ‘Companion Course’ in my opinion, did not fly.

Overall, I am pleased I bought and read the book. It gave me a much clearer and richer picture of Pat Flynn, the man.

0Comment 22 people found this helpful. Was this review helpful to you?YesNo

Much more than just a book, it's really a course!

ByJules Tillmanon February 3, 2016

Format: PaperbackVerified Purchase

Will It Fly by Pat Flynn is so much more than just a book, it's really a course for any entrepreneur -- or would-be entrepreneur -- with an idea for a business. As a creative entrepreneur myself, I am constantly getting new ideas for businesses to start. Before reading this book, I would get an idea, think it was great, and just go for it! That led to some success... and a string of left-behind businesses. (I won't call them failures because I did learn from each and every one of them.)

As a person with a mind that rarely shuts off, I feel SO incredibly lucky to have received this book just as I was starting yet another business. I've been a huge fan of Pat's through his podcast, Smart Passive Income, for a long time, so I knew he would be able to break things down for me in a clear and concise way, so I put my new business on hold while I read his book... Which is really more like a course -- with exercises in just about every chapter, and the free access to the companion course online with videos, worksheets, and more.

So here's the thing... not only did this book help me come to the conclusion that, yes, my new business WILL fly, but it also helped me come up with new and exciting ideas for how to really serve my customers best. What I learned in Chapter 7 (Germination) blew my mind! I feel like I can apply that one exercise to so many parts of my businesses, that it alone was worth the price of the book. I also know that I can return back to this book with any future ideas I have; go through the exercises again, and I might just save myself a lot of money, heartache, and most importantly, time!

So if you have a business idea, and *really* want to know if it will work, I definitely recommend this book (and signing up for the bonus course online.) And then DO THE WORK... Do all of the exercises (even if they feel uncomfortable or boring) and you will know, one way or another, if you should move forward. And if your idea is validated by this book, I encourage you to put your whole heart into it, because if you do, I believe you will "fly"!