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Will Work for Shoes: The Business Behind Red Carpet Product Placement Hardcover – September 1, 2011
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Susan Ashbrook worked as a fashion publicist and founded Hollywood's Film Fashion agency before she penned Will Work For Shoes: The Business Behind Red Carpet Product Placement. She means for her book to be a how-to manual for budding designers and publicists. But the result is also a voyeuristic peek behind the curtain. The book could do with a little more name-dropping: I want to know the name of the celebrity who left a designer gown worth thousands of dollars hanging from her fence. Not to mention the name of the rival publicist in the knock-down-drag-out battle between Jimmy Choo and Escada to put shoes on the toes of actress Ziyi Zhangat the Academy Awards. It's just the sort of catfight we expect out of Hollywood and fashion. --The Wall Street Journal
Author Susan J Ashbrook offers up plenty of tips in her book Will Work For Shoes The Business Behind the Red Carpet . The book is geared toward small businesses and entrepreneurs, and Ashbrook shares fun, personal stories about working with mega brands like Kenneth Cole and Swarovski Crystal. Each chapter highlights celebs like Tom Cruise, Sarah Jessica Parker and Justin Timberlake wearing the latest trends. The how to will inspire anyone interested in celebrity marketing to learn more about how celebrities can help sky rocket sales of products and merchandise. --Bloomberg Business Week
New books are popping up on the subject of how and when to seek celebrity endorsement, including one I just finished, Will Work for Shoes, by Susan J Ashbrook, who has courted celebrities for 20 years. She helps you decide if celebrity endorsement is a viable and reasonable alternative for your business, and how to go about selecting and approaching the right celebrity. --Huffington Post Business
About the Author
Susan J. Ashbrook has been involved in celebrity product placement for twenty years. She founded and pioneered Film Fashion, the first fashion product placement company in Los Angeles. Her first client was Ralph Lauren, and she went on to match top celebrities with a roster of clients that included Lanvin, Chopard, Swarovski, Escada, Isaac Mizrahi, and many more. She has also consulted for non-fashion brands like Nikon, Hasbro, and MasterCard. Ashbrook sold Film Fashion to the PR powerhouse Rogers & Cowan in 2008.
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I hadn't really considered this until reading this book and its good to know even small businesses can make this work for them, not just the bigwigs!
She includes some great stories and the reading is light and easy.
I'm excited to try out these strategies!
and wonderfully affordable.