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Will Work for Shoes: The Business Behind Red Carpet Product Placement Hardcover – September 1, 2011
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Top Customer Reviews
I hadn't really considered this until reading this book and its good to know even small businesses can make this work for them, not just the bigwigs!
She includes some great stories and the reading is light and easy.
I'm excited to try out these strategies!
Thanks to Susan Ashbrook, they can now cash in on their celebrity by getting products for free or at least borrow them for a night on the town. For the last twenty years, Susan Ashbrook has been involved in celebrity product placement.
It does make sense to do so. It may take fifty thousand dollars to put a full page ad in the People Magazine but less than that if a celebrity is wearing a particular product and their smiling mug is plastered on the glossy pages.
In a step by step approach, Ashbrook does a marvelous jobs of the dos and don't of this public relations industry. She shares her good stories when a photograph. Kim Basinger in Escada dress after her 1998 Oscar win made all the right publication. She also warns of celebrities not returning products or worse yet not wearing them as promised.
This book takes you behind the Hollywood glimmer and gives you a behind the screen tour of the magic of Hollywood.
and wonderfully affordable.
Most Recent Customer Reviews
This might a good book but I haven't had time to read its yet. I thought the cover was nice and that's why I bought this book.....:)Published on January 12, 2013 by Virginia Browning
If you have never performed a celebrity product placement action before, WILL WORK FOR SHOES: THE BUSINESS BEHIND RED CARPET PRODUCT PLACEMENT by Susan J. Read morePublished on October 23, 2012 by Yazmina Cabrera
I too bought this book because of the cover. More importantly, i bought it on Amazon and down loaded it to my i-pad. Read morePublished on November 18, 2011 by Steven
Very few people/ books can explain to you exactly what goes behind landing a product on a celebrity. Read morePublished on October 11, 2011 by Aiisha