Williams: Non-Designers Design Bk_p3 (3rd Edition) (Non Designer's Design Book) 3rd Edition
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From the Back Cover
About the Author
Robin Williams is the author of dozens of best-selling and award-winning books, including The Non-Designer's D esign Book, The Non-Designer's Ty pe Book, The Little Mac Bo ok, Robin Williams Mac OS X B ook, Robin Williams Design Works hop, and Web Design Worksh op. Through her writing, teaching, and seminars, Robin has influenced a generation of computer users in the areas of design, typography, the Mac, desktop publishing, and the Web.
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It was perfect for me. The book focuses on design as a means a effective communication rather than just a way to make pretty things, and that works a lot better for my brain. The examples are very clear, and the iterative improvements from one design to the next are so clear that even I can tell that they look better (and understand why). The writing is equally effective and easy to consume. It only took me 4-5 hours for my first pass through this book.
After finishing the book tonight, I set out to improve my resume. 90 minutes later, I'm shocked with the results. I used to think my old one looked fine, but now I can see so many design flaws in it. The new version, well, I'm sure there's still plenty wrong with it, but looks better than anything I thought I'd ever create on my own.
You'll never look at the world the same way after reading this, and that's a good thing if you believe in doing your part to make the world a more beautiful place, one business card and brochure at a time.
I couldn't put it down after I started reading it. It has made my designs better and given me some structure to help me work faster.
If you do any graphic or print work and you haven't received design training, get this book. You won't regret it.
I got a chuckle from some of the negative reviews, things like "I am a designer and it didn't help me." Duh! It is not aimed at them, and I thank the author for that as it might have gone over my head if it were.
I am excited enough about what I learned that I plan to take a few college courses to go even further. Thanks for the inspiration!
It is clearly written and the ideas are well illustrated and easy to put into practice. It covers such things as layout, color theory, type and font choice. I originally saw the book "Graphic Design for Nondesigners: Essential Knowledge, Tips, and Tricks" and ordered that along with this book. After having read and used both I would have to recommend this one first. I feel that the concepts are much more clearly communicated and the ideas presented in a far more usable format.
A great investment if you create a lot of your own marketing collateral, brochures, flyers, posters, etc. for your business. Highly recommended.
Top international reviews
I'm a web developer (not designer at all) and after reading this book it's the first time I feel like I can actually design something because it tells you the principles of design in plain English and concentrates on making sure you can name these principles, as once you've named them you can understand and implement them.
There's no wishy washy arty design stuff in this, much more 'concrete' principles that are actually described and well defined.
If you're a developer who thinks you can't design because you don't have that 'flare' or creative spark (I was) then this will change that!
If you're interested in a more in-depth review here's a link to my blog:
Anyway, if you're starting out in design, or like designing, then this book gives you a solid and down-to-earth introduction, with lucid examples. It can be something as simple as designing your next business card, or going the whole hog, - designing major posters or books.
Here you will get a good foundation, written in a conversant manner, that really opens your eyes to a lot of little things you never thought of. There is a distinct difference between the keen amateur and the professional in design, and reading this book will be a decisive step toward professionalism.
I really struggle to start off my designs, but it's much easier to improve a bad one. This book really helps you understand the fundamentals of design, and colour; from there all you need to do is practice.
Brilliant and highly recommended.
Then I read Robin Williams's book. It's well laid out - as you'd expect! - is written with a clarity of style, and illustrated with lots of examples, It focusses on four major considerations in planning your document, as well as discussing typefaces. All is done with gentle humour and helps you understand why that page you just laid out doesn't quite seem to work - and once you understand, you can fix it. I have learnt that my efforts fall well short of Robin's standards!
So I'm now off to analyse the last edition of my newsletter. I'll probably end up re-working it completely, and then I'll be able to publish the next edition with a fresh and more readable look.
I'm looking forward to it!
Interestingly some of the topics covered design rules that I was already subconsciously adhering to. But as the book says several times: being able say why something is right or wrong (because you know what design principle is being used/broken) gives you power over the design and the capability to correct it.
I'd recommend it to any techy and/or non designer as an essential read.
Remember: Be Bold!!!
I can now see AND name issues and problems that before I could only point out visually. On many occasions like the writer said I knew something was wrong but could not put my finger to it.
The sections on typography are priceless, especially for a beginner. Like a blind person, you see the light for the first time.
I already feel much more confident in tackling any design puzzle now thanks to this book.
Whether you want to design a poster or a business card, this book will help you create a balanced composition that looks pleasant to the eye.