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Win Bigly: Persuasion in a World Where Facts Don't Matter Hardcover – October 31, 2017
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"Warlight" by Michael Ondaatje
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“Win Bigly taught me how to persuade my boss to treat me with slightly less contempt.”
“I am deeply impressed by Scott Adams. I don’t know how anyone can write so many pages without using the word ‘doth.’”
“I recommend this book to all mammals, big and small. It once turned a mole into a cheetah. I saw it with my own eyes.”
“If you only read one book this year, that’s one more than I did.”
“Scott taught me how to create a persuasive nickname for myself.”
—Alexander the Great
“If I’m being honest, Win Bigly is better than all other books and at least one play.”
“Win Bigly helped me escape from the secret room beneath the author’s shed.”
“My life improved tremendously after I finished this book. If you ever write a book, I bet you’ll feel good when you’re done writing it too. Hey, why is my shed door open?”
About the Author
Scott Adams is the creator of Dilbert, one of the most popular comic strips of all time. He has been a full-time cartoonist since 1995, after 16 years as a technology worker for companies like Crocker National Bank and Pacific Bell. His many bestsellers include The Dilbert Principle, Dogbert's Top Secret Management Handbook, and How To Fail At Almost Everything And Still Win Big. He is co-founder of WhenHub. He lives outside of San Francisco.
Top customer reviews
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Did you know that in the Dilbert cartoon strip, Dilbert has no last name? The city is never given. dilbert's boss has no name. Adams explains why in the book. And it's fascinating.
Whatever you think of Donald Trump, this is a convincing (and entertaining) book about the marketing principles and strategies Trump used to gather a growing loyal base, and eliminate the competition.
These were not political strategies. These are marketing strategies. Trump may not know much about politics, but he sure knew a lot about marketing. And he was going up against several contender that were far more qualified, far better liked, but knew nothing about marketing.
When Trump branded Jeb Bush as "Low energy Jeb"...it branded Mister Bush, and the brand stuck. Trump used a combination of branding of people in his way, short powerful slogans ("Build the wall!"), Promises that hit many voters
where they lived.
And Trump sucked all the attention in the race out of the room. Every news show was talking about Donald Trump, and almost nobody else.
This book outlines how Donald Trump did it, what marketing principles and strategies were used, and the results.
Adams makes it clear that just because he may admire the marketing savvy of Donald Trump, he isn't a huge supporter.
This isn't a book about Trump's policies, his goals, his direction for the country. This is a book that studies how Trump
won the election, and why.
Adams also spends some time explaining why Trump's techniques worked on the public, and why we are susceptible to such manipulation in marketing and advertising..
This is the only book I've seen that covers the marketing methods used to win a political election. The book is unique, as far as I know. I thoroughly enjoyed the book. I'm a salesman and marketer myself. My hardback copy is full of notes in
the margins. If you are in politics, this is a book you study.
One point that isn't in the book. Most of the techniques Adams shows in the book are those of a Master Persuader. But you could replace the word "Persuader" with "Con Man" and these techniques would still fit. It's just something I noticed.
I think you will be stunned by how clear Scott Adams thinking is, no matter what your political persuasion.
One slight criticism. Adams gives Trump himself credit for the marketing techniques used in the campaign. But for other Master Persuader candidates (like Bill Clinton, Ron Reagan, Barack Obama) he says the techniques were from the candidate or someone behind the scenes. After reading all Tony Schwartz had to say about Trump (Schwartz actually wrote Art Of The Deal), I suspect that another marketer was behind the scenes with Trump.
I bought the audible version and I love that the author reads it himself. 5 stars not because I agree with everything in this book, but because it has been a mind bending experience.
I came across Scott's Twitter account during the 2015 primaries and was immediately fascinated by his explanation of then candidate Trump's persuasion techniques. I was not a fan of Donald Trump's, but I found value in what Scott was describing and it made me shift the way I watched candidates in the election, and also how people around me communicated their ideas and tried to get people over to their side. This book expands on the techniques that Scott has mastered over the years from his own work, as well as his observations of successful persuaders in business and politics. He gives current, real world examples taken from the Trump and Clinton campaign to illustrate how our brains respond to different forms of persuasion and how we can adopt them ourselves to affect change, and hopefully change for the good. He discusses confirmation bias, cognitive dissonance, anchors and other logical fallacies that can prevent any of us from fully grasping the truth of a subject or debate, and helps readers to identify them and avoid falling for them in conversations.
If you're familiar with Adams' blogs or Periscopes, you will feel like you're having a conversation directly with Scott as his wit and humor shine through. I thoroughly enjoyed the book, and found myself chuckling out loud a few times. If you're familiar with his work, this is a good refresher to help you improve your master persuasion, and if you're not, this will give you some insight on both interesting elements of the 2016 election, and how you can apply the techniques, and avoid the pitfalls, of what helped and hindered both campaign teams.
***Please note, my review is based on a Galley copy of the book, so my take on the book may vary slightly from the final copy.***