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Win: The Key Principles to Take Your Business from Ordinary to Extraordinary Hardcover – March 1, 2011

4.1 out of 5 stars 60 customer reviews

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Editorial Reviews

About the Author

Frank Luntz is one of the most respected communication professionals in America today. He has written, supervised, and conducted more than a thousand surveys and focus groups for corporate and public affairs clients here and abroad. He has developed campaigns for Merrill Lynch, Federal Express, AT&T, Pfizer, and McDonalds. Dr. Luntz is the first resource media outlets turn to when they want to understand American voters. His recurring segments on MSNBC/ CNBC during the 2002 election cycle won an Emmy. He is a regular on Fox where he can be seen 1-3 times per week. Dr. Luntz lives in Alexandria, VA.
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Product Details

  • Hardcover: 320 pages
  • Publisher: Hachette Books; First Edition edition (March 1, 2011)
  • Language: English
  • ISBN-10: 1401323995
  • ISBN-13: 978-1401323998
  • Product Dimensions: 6.5 x 1 x 9.6 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (60 customer reviews)
  • Amazon Best Sellers Rank: #251,162 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Hardcover
I've seen the author on TV and read his earlier books. Dr. Luntz's passion for understanding people and crafting messages that will persuade them is clear. In this book he uses personal stories of successful individuals to illustrate his principles of effective communication. The book delivers on its promise of explaining how good communication works and how to use the author's insight to do it better ourselves.

For me, the most valuable aspect of the book is that it goes beyond putting the right words together. As Luntz explains, the style of communication is just as important to the eventual success as the substance. This book gives recommendations on both substance and style, along with concrete examples of how his techniques have been used successfully.

I've used the tips in his book "Words That Work" for the past few years and I've been amazed at how effective they are - my daughter even used some of them in her run for student council president! "Win" is even more focused and relevant, and Luntz's straightforward approach makes his recommendations easy to understand and employ. It's a perfect field guide to measurable results.
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Format: Hardcover Verified Purchase
Really gets to the essence of winning--how to use your skills to assess situations, come up with a strategy, and implement it. Rock solid book--great theoretical and practical advice.
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Format: Hardcover Verified Purchase
This book has taken some of the greatest minds from every aspect of life including business men and women, billionaires, multi-millionaires, innovators, politicians from both sides of the aisle, sports stars and coaches. The knowledge acquired from these winners has been transformed into an easy to read journey to understand their winning mindset. The beliefs that these special people use are also set up and explained in the book by a master communicator.

The ability to have multiple perspectives from these winners will give you the ability to weave through what may help you. There are plenty of stories, quotes and even narration from Dr, Lutz along with his observations and his unique insight.
If you need some ideas for a presentation, a speech or to get your employees fired up its in here.

Once you read the book you may have a different opinion on what it takes to win or it just may underscore and enhance what you have already learned. Whether you are a salesperson, a coach or just someone who wants to understand winning better to get an upper hand this book is for you.
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By A123 on March 21, 2011
Format: Hardcover
Do you have what it takes to win? That's what this book is all about.

THE KEY DEFINITIONS OF WINNING:

- The ability to grasp the human dimension of every situation;

- the ability to know what questions to ask and when to ask them;

- the ability to see the challenge, and the solution, from every angle;

- the ability to communicate their vision passionately and persuasively;

- the ability to connect with others and create an enduring chemistry;

These are the ones that this book addresses by analyzing famous people and 10 other universal attributes of "winners" in diferent business areas, like Mike Bloomberg, Arnold Schwarzenegger, Rupert Murdoch, Steve Wynn, Fred Smith, J. Crew, Gibson Guitar, Larry Bird, Jimmy Connors, Mike Richter,Roger Ailes, Don Imus,...

Luntz focuses on 9 Principles of Winning:
People-focused/Positioning,Priority Identification,Proactive Approach,Problem Solving,
Passion,Pragmatic/Practical,Partnership,Persuasion and Persistence

Dr. Luntz offers more than seventy new "words that work" for private one-on-one meetings with your boss, for public presentations to hundreds of colleagues, or for television appearances that reach millions.

I've seen the author on TV and read his earlier books. Dr. Luntz is intrested in communication and how to get your message delivered effectively and efficiently to your audience regardless of if it is just one person or millions. In this book he uses personal stories of successful "winners" to describe his principles of effective communication. The book explains how good communication works and why some communication is better than some other communication, why some people get their message through better than others.
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Format: Kindle Edition Verified Purchase
This is my first read by Dr. Frank Luntz and it is a poignant, powerful, essential read for anyone who wants to grasp people, business, politics or life in general. The dynamic insights from Mr. Luntz and the various interviews of legendary, exceptional & ground breaking people in the world are effective and bury inside of your psyche skillfully. If you are ready to grow, build and succeed then grab this brilliantly gathered book. It's an absolute Win! Highly Recommend!!
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Format: Hardcover
Frank Luntz identifies what he characterizes as "The 15 Universal Attributes of Winners" (on Page 2) and then "The Nine P's of Winning: What It Takes to Get to the Top" (on Page 13) before sharing this definition: "Winning is about getting to the top and making things - great things, unprecedented things - happen. It's about transfo0rming and completely revolutionizing products, processes, and even people. It's about making an impact that endures long after you have gone." An 11th century monk, Bernard of Chartres, once observed, "We are like dwarfs standing on the shoulders of giants." Those on whose shoulders Luntz stands are duly acknowledged (Pages ix-xi) and countless others are listed within the Index.

I admire the skills that he must have summoned to locate, evaluate, and then organize material from hundreds of different sources. He presents it within a series of chapters whose framework is provided by eight principles that, he claims, can take the reader's business "from ordinary to extraordinary." That's Luntz's vision and presumably he realizes that, in Thomas Edison's familiar words, "vision without execution is hallucination." Much of the insights and advice he has appropriated as well as what he contributes focus on "how" to achieve the given goal or objective.

Most of his contributions focus on the nature and components of effective communication (i.e. message creation and image management). For example, the "Luntz Language Lesson" (on Page 99) as well as 12 clusters of "Luntz Lessons" elsewhere in the narrative. I am curious to know the sources of the self-audits (e.g. Are You Self-Centered?" on Page 37) as well as the material provided on Pages 111, 222, 232, and 272.
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