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Win: The Key Principles to Take Your Business from Ordinary to Extraordinary Hardcover – March 1, 2011
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About the Author
Top Customer Reviews
For me, the most valuable aspect of the book is that it goes beyond putting the right words together. As Luntz explains, the style of communication is just as important to the eventual success as the substance. This book gives recommendations on both substance and style, along with concrete examples of how his techniques have been used successfully.
I've used the tips in his book "Words That Work" for the past few years and I've been amazed at how effective they are - my daughter even used some of them in her run for student council president! "Win" is even more focused and relevant, and Luntz's straightforward approach makes his recommendations easy to understand and employ. It's a perfect field guide to measurable results.
The ability to have multiple perspectives from these winners will give you the ability to weave through what may help you. There are plenty of stories, quotes and even narration from Dr, Lutz along with his observations and his unique insight.
If you need some ideas for a presentation, a speech or to get your employees fired up its in here.
Once you read the book you may have a different opinion on what it takes to win or it just may underscore and enhance what you have already learned. Whether you are a salesperson, a coach or just someone who wants to understand winning better to get an upper hand this book is for you.
THE KEY DEFINITIONS OF WINNING:
- The ability to grasp the human dimension of every situation;
- the ability to know what questions to ask and when to ask them;
- the ability to see the challenge, and the solution, from every angle;
- the ability to communicate their vision passionately and persuasively;
- the ability to connect with others and create an enduring chemistry;
These are the ones that this book addresses by analyzing famous people and 10 other universal attributes of "winners" in diferent business areas, like Mike Bloomberg, Arnold Schwarzenegger, Rupert Murdoch, Steve Wynn, Fred Smith, J. Crew, Gibson Guitar, Larry Bird, Jimmy Connors, Mike Richter,Roger Ailes, Don Imus,...
Luntz focuses on 9 Principles of Winning:
People-focused/Positioning,Priority Identification,Proactive Approach,Problem Solving,
Passion,Pragmatic/Practical,Partnership,Persuasion and Persistence
Dr. Luntz offers more than seventy new "words that work" for private one-on-one meetings with your boss, for public presentations to hundreds of colleagues, or for television appearances that reach millions.
I've seen the author on TV and read his earlier books. Dr. Luntz is intrested in communication and how to get your message delivered effectively and efficiently to your audience regardless of if it is just one person or millions. In this book he uses personal stories of successful "winners" to describe his principles of effective communication. The book explains how good communication works and why some communication is better than some other communication, why some people get their message through better than others.
Rating 2.5/5 If I had to commit to a whole number I'd lean to give the book a very soft 3. There are better biz books out there.
This book disguises itself as a business book, but is riddled with distracting political rhetoric and worship of the cult of celebrity. From the man that brought you Words That Work among others, Luntz should stick to presenting what he knows best; polling data for effective language. In this book, he presents "Win" as a combination of interviews/profiles of winners mixed with sections of Words That Work.
The Words That Work sections and various Luntz Lessons are worth reading. The conclusion was also well written and had far less political distractions. These saved this book from a 1 star rating.
Why it Belongs on Your Shelf or Coffee Table
It's a good critical thinking test to measure business colleagues, to see if they follow suit or can identify holes.
It's a challenge to read and will help you develop patience.
What it lacks will help you discern your values.
Read it so you can use it but don't fall for it.
There is some useful advice and vocabulary that can be easily located in the grayed call -out sections.
The hardcover edition (which I own), would make a suitable weapon.
Unlike Luntz, I find it important to derive wisdom from any experience
Provides a great way to know thy enemy as I promise you many who practice the art of corporate douchebaggery and ameteur salesmen will worship this book.
Ultimately, I kept in mind it was better than the first Twilight movie, which pumps up it's score.Read more ›
Most Recent Customer Reviews
Most of what's in here has been said before. Luntz's "Words That Work" is a great book, and deals with how Luntz crafted and tested words he sold to others. Read morePublished 5 months ago by DanaNYC
As a retired executive, I can back up the authors' claim that communication is the key to success. Not just for companies, but for relationships too. Read morePublished 17 months ago by Always Reading!