Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn: An Unofficial, Step-by-Step Guide to Creating & Implementing Your LinkedIn Brand - Social Networking in a Web 2.0 World Paperback – September 29, 2009
|New from||Used from|
Discover collectible copies of the books you love
Explore rare and antiquarian books from independent booksellers around the world. Learn more on AbeBooks.com.
Frequently bought together
Customers who viewed this item also viewed
Customers who bought this item also bought
A primer on the social network LinkedIn and an introduction to Windmill Networking. LinkedIn is a popular social networking site used mainly to establish professional connections and explore career opportunities and advancement. With 50 million users, it has far fewer members than other services like Facebook, MySpace and Twitter--but, as Schaffer notes, "LinkedIn is by far the biggest social networking site that caters to the professional demographic." After returning from years working abroad in Asia, Schaffer ... developed the concept of "Windmill Networking," which involves building up networks of trusted connections, helping others out and reaping the rewards of these connections and favors. The book is a catalog of the basic and advanced functionalities of the LinkedIn network and an explication of--and recruitment tool for--the Windmill Networking technique. Schaffer's exhaustive guidebook covers everything from self-branding and establishing connections to joining groups and updating one's status. --Kirkus Discoveries
Honorable Mention, Best Non-Fiction Book of 2009 --2009 DIY Book Festival (http://www.diyconvention.com/)
Honorable Mention, Best Non-Fiction Book of 2009 --2009 DIY Book Festival (www.diyconvention.com)
Silver Award, Best Business Reference Book of 2009 --2009 Axiom Business Book Awards (www.independentpublisher.com/article.php?page=1353)
Finalist, Best Career Book of 2009 --2009 ForeWord Book of the Year Awards (www.bookoftheyearawards.com)
About the Author
Neal Schaffer is recognized as a leader in helping businesses and professionals embrace and strategically leverage the potential of social media. An author, speaker, and social media strategy consultant, Neal has appeared in the Wall Street Journal, Bloomberg Business Week, Yahoo!, and the American Express Open Forum. A graduate of Amherst College, he is also fluent in Chinese and Japanese and currently resides in Irvine, California, where he proudly serves on the marketing committee for the United Way of Orange County. Neal’s first book, “Windmill Networking: Maximizing LinkedIn,” was a recipient of multiple industry awards and continues to be one of the best-selling books in its genre. In 2011, Neal will publish his second book, “Maximizing LinkedIn for Sales and Social Media Marketing,” and is currently working on his third book, tentatively titled “Windmill Networking: Maximizing Twitter.” As President of Windmills Marketing, a social media strategy consulting practice, Neal has led social media strategy creation, educational workshops, and implementation coaching for a range of B2B and B2C companies including a Fortune 50 software company, a multi-billion dollar nutritional supplements enterprise, and a popular Mexican-American musician. Neal is also a frequent social media conference speaker and is passionate about educating his audience with concrete takeaways and compelling, customized content to help them truly maximize social media. Neal has spoken at nearly 100 events worldwide.
If you buy a new print edition of this book (or purchased one in the past), you can buy the Kindle edition for only $2.99 (Save 63%). Print edition purchase must be sold by Amazon. Learn more.
For thousands of qualifying books, your past, present, and future print-edition purchases now lets you buy the Kindle edition for $2.99 or less. (Textbooks available for $9.99 or less.)
Top customer reviews
There was a problem filtering reviews right now. Please try again later.
A perfect choice.
Neal covers everything LinkedIn and he knows it well. After visiting his web site I started following him on Twitter and learned just how passionate he is about networking. A fellow who truly loves what he does. And near the end of the book he confesses to using only LinkedIn's free service!
What a world of benefit in LinkedIn.
And a wealth of knowledge in this book.
Embarrassingly I had let my network suffer in recent years, from being "too busy" (I thought). I had started using Facebook to reconnect with classmates and far-flung friends and relatives. But wondered how to re-connect with business colleagues.
"Understanding, Leveraging and Maximizing LinkedIn" was a godsend.
I read the book as a novel, cover to cover, stopping at times to re-connect with folks with whom I had crossed paths in my career. I found that (nearly) all of them welcomed me back into their sphere.
I plan on staying there. And on re-reading the book knowing I will see or understand something I may have missed the first time through now that I have spent some time with LinkedIn,
reconnecting with old friends,
and making new ones.
One thing did annoy me a bit - sometimes the author doesn't have definitive information to share. Instead he speculates about why a certain functionality isn't working right for him (Service Providers, for example). I think it would have been more helpful if he had told LinkedIn he was writing a book on their service and would like a definitive answer. I learned after initially writing this review that the author avoided seeking out a definitive answer from LinkedIn on the advice of his attorney. I've increased my rating to five stars (one additional star) because of this (I can hardly blame the author for following his attorney's advice).
That's a small nit, however. Overall, I was very satisfied with the book!
Luckily, this book came to my attention. The author was obviously highly knowledgeable and experienced with LinkedIn. The book contained clear instructions on how to create a profile. It also showed me many do's and some very important don'ts. The book helped me learn much about the etiquette of LinkedIn that I didn't know I needed to know. The book showed me how to do many things without paying for an upgraded membership in LinkedIn. The book saved me a lot of time in the learning curve. After a couple of months I put it away. Moving offices I recently found it again and flipped through it. It amazed me how much has changed on LinkedIn since my first reading. It is my understanding that the author will soon release a new book on the same subject. I look forward o reading it even if some of it is repetitious.
Most recent customer reviews
I always find myself improving my LinkedIn profile afterwards.