- Hardcover: 400 pages
- Publisher: Board and Bench Publishing; 2 edition (September 1, 2010)
- Language: English
- ISBN-10: 193425925X
- ISBN-13: 978-1934259252
- Product Dimensions: 7 x 1.3 x 10 inches
- Shipping Weight: 2.4 pounds
- Average Customer Review: 11 customer reviews
- Amazon Best Sellers Rank: #1,167,603 in Books (See Top 100 in Books)
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Wine Marketing & Sales: Success Strategies for a Saturated Market Hardcover – September 1, 2010
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"It's crucial to understand how to make a winery stand out from the crowd and yet fit into people's lifestyles in an enjoyable, meaningful way. This book does all of that and more. It is both credible and authoritative and very, very useful" --Robert Mondavi
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The opening of the chapter on Wine Packaging and Labels states: "Never underestimate the impact of a pretty face. The wine label is your wine's face. It has to engage the shopper, be a physical marker of your winery philosophy, and allude to the joys contained within.
And your bottle has to be sexier than the ones it is standing next to."
He goes on to discuss how important that packaging is: "For the average American wine consumer, there is no way to distinguish one bottle from the next - unless we talk about the label."
My only response to Mr. Wagner is: here's to sexy wine messages on wine bottles and a great wine marketing book.
I am pleased to have added it to my wine marketing book shelf along with "99 Bottles of Wine" by David Schuemann and "Wine Marketing Online" by Bruce McGechan.
Only con is that it was only available as a hardback otherwise excellent.