- Hardcover: 372 pages
- Publisher: Routledge; 1 edition (August 22, 2006)
- Language: English
- ISBN-10: 0750666358
- ISBN-13: 978-0750666350
- Product Dimensions: 6.8 x 1 x 9.2 inches
- Shipping Weight: 1.6 pounds (View shipping rates and policies)
- Average Customer Review: 2 customer reviews
- Amazon Best Sellers Rank: #3,499,959 in Books (See Top 100 in Books)
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Wine and Society 1st Edition
Use the Amazon App to scan ISBNs and compare prices.
"Warlight" by Michael Ondaatje
A dramatic coming-of-age story set in the decade after World War II, "Warlight" is the mesmerizing new novel from the best-selling author of "The English Patient." Pre-order today
"..offers a fresh academic perspective on how wine operates culturally and socially. Consider it "wine theory" along the lines of other social theories."
Draws together a diverse body of material on the human elements of wine and wine consumption, looking at consumer behaviour and going ‘behind the scenes’ of wine marketing
Top customer reviews
There was a problem filtering reviews right now. Please try again later.
The book is divided into five parts: The first part introduces to the topic and gives a historical overview of wine. The second part treats the production of wine, its structures, the classification systems, the development of appellations of origins and the notion of "terroir" before it concludes with an analysis of what "modern wines" are. The wine consumer with his motivation to drink wine and the many symbolic roles of wine is dealt with in part three. Part four talks about the social dimensions of wine, including fraud, health and abuse, and describes the enemies and politics of wine, before the book finishes with a conclusion in part five.
This book explains thoroughly the nature of wine and how it operates, or rather, is used to operate in our modern world. It shows for example that wine can be considered (and therefore explained and marketed to the consumer) as an agricultural "produce" that is "grown" by nature and/or as an industrial, processed "product" that is "made" by man. We rather prefer wine being a natural produce, but what about this other red liquid, which is "grown not made" according to one producer - ketchup? Or for a Scottish single malt whiskey which states that it is "made by the sea"? Therefore, while talking about wine the book encourages the reader to think about the history, marketing mechanisms and production methods of other food-stuffs and drinks. Steve Charters also analyses from marketing, anthropological and sociological perspectives the complicated motivations (utilitarian, experiential and symbolic) to drink wine. He explains with many examples the various important symbolic meanings of wine that one still has to know to understand the operation of wine and its marketing. I found of particular interest the section on the historical development of wine as a marker of status. And one of the most important wines as a marker of status is of course champagne. This wine and the Champagne region with its high status and phenomenal success is the result of a long and rich history of early, effective marketing and product excellence and serves therefore as a shining example .It is therefore not surprising that Steve Charters (together with others) wrote in 2011 an excellent and comprehensive analyses about champagne, the Champagne region and the operation of this wine and the industry behind it, see Steve Charters (editor): The Business of Champagne: A Delicate Balance, Routledge Studies of Gastronomy, Food and Drink, see: The Business of Champagne: A Delicate Balance (Routledge Studies of Gastronomy, Food and Drink)
"Wine and Society" is useful, well written and documented and can be recommended to anyone who is interested in and wants to understand the long history of wine, the complex relationship between wine(s) and its many different consumers and the development of modern perceptions and marketing mechanisms of wine.