An American Booksellers Association Indie Finance & Personal Investing bestseller (4/13/11)
“The writers demonstrate how we can change our neurocircuitry to take charge of our fate.”
“Some of the most fascinating and impressive material in this book comes in small pieces: material on mirror neurons and their role in empathy, the skills needed to perfect your reading of the body language of others, the importance of focus and the problem of distractions, the art of reframing a highly emotional event, tips in constructing a proactive brain, and making memories durable.”
“A sophisticated blend of cutting-edge scientific research (written for nonscientists) and doable tips.”
“A highly recommended read for anyone who wants to put positive thinking to good business.”
“[A] well-rounded book…There is enough science to satisfy the skeptical reader and plenty of real-world examples to emulate.”
About the Author
Mark Fenske, PhD, is a neuroscientist and associate professor in psychology at the University of Guelph. He lives in Ontario, Canada.