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Winning Campaigns Online: Strategies for Candidates and Causes Paperback – September 1, 2001
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"Highly recommended" -- Campaigns and Elections Magazine, 10/01
"Packed with good tips, advice and case studies. Offers insights... and guidelines.... The smart campaign will take a look." -- Andy Brack, Editor of NetPulse at PoliticsOnline, 11/01
If you're a candidate or are helping a candidate to run for office, you must read this great book. -- RON GUNZBERGER, Publisher, Politics1
About the Author
Emilienne Ireland is President of Campaign Advantage, a leader in Internet fundraising that developed the first online check technology to win approval from the F.E.C. for use in presidential campaigns. Her firm also won the Golden Dot Award from the G.W.U. School of Political Management. Emi's training seminars have been attended by thousands of political candidates and non-profit executives in Europe, Canada, and the United States, and her work has been cited in the New York Times and other major media.
Phil Tajitsu Nash is CEO of Campaign Advantage, a firm that provides award-winning Internet tools for political campaigns and non-profits. The website his firm developed for Congressman Dick Gephardt won first place in the Campaigns and Elections list of "Top Five" issue-oriented campaign websites during the 2000 campaign. Offline, Phil teaches public policy at the University of Maryland and writes a weekly Washington Insider column for a national news weekly.
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Top Customer Reviews
This book gives the theoretical basics to constructing a campaign website, keeping it lively, and integrating it into the overall strategy, tactics, and organization of the modern political campaign.
The book strongly and confidently lays out the necessary considerations. I only gave it four stars, because it has a lot of repetition. It could have been better if it had lost about 30 pages of superfluous material. Still, I highly recommend it as a basic work for campaign professionals and candidates who are considering how to go about setting up and maintaining a campaign website.
to run a campaign, but it won't get you elected. I bought
several of these books as I am a precint person. I found
no help at all from this book, and it had nearly the same
advice the other two had. Read it, but not much help.
A sucessful candidate is one face to face talker.