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Winning in Emerging Markets: A Road Map for Strategy and Execution Hardcover – April 28, 2010
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"The crux of this book is to advance a structural framework for thinking about the nature and extent of differences between emerging markets and mature markets on the one hand, and among emerging markets on the other."
Praise for Winning in Emerging Markets:
"The authors provide a road map for assessing the potential of emerging markets and for crafting strategies to succeed in them." - Strategic Finance
"The scope of this book’s research is broad and deep, the authors’ thinking is deliberate and well tested, and the result is a compelling must-read for any leader who is seeking sustainable growth in dynamic emerging markets." Muhtar Kent, Chairman and CEO, The Coca-Cola Company
"Learning to compete in emerging markets is one of the greatest challenges facing global businesses today. In this book, Tarun Khanna and Krishna Palepu show leaders how to navigate the different operating conditions in these markets and how to take advantage of the tremendous growth opportunities they offer in the twenty-first century." Dominic Barton, Worldwide Managing Director, McKinsey & Company
"Emerging markets have piqued the interest of many business scholars. Much has been written about them, but this book is unique in that it proposes an actionable framework for assessing the challenges and opportunities associated with the institutional voids in such markets." N. R. Narayana Murthy, founder and Chairman, Infosys
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Top Customer Reviews
Examples include Brazil, China, and India requiring twice as many procedures to register a business in 2007 vs. the 6 in the U.S. or 2 in Canada and Australia. Constructing a warehouse took about 200 days in developed nations in 2007, vs. 336 in China, 24 in India, and 704 in Russia. Time to enforce a contract was about 406 days in China, 300 in the U.S. 230 in South Korea, 1,420 in India, and 570 in Canada. Another important issue involves government involvement - degree of corruption, strength of family ties, depth of involvement, etc. Also helpful comparisons of what a new home/apartment buyer gets in China vs. U.S.
The authors provide a useful checklist type approach to reviewing key issues that may be problematic in doing business in developing economies.
If you need a whole book to be told this message, I can recommend the book to you. You also get some very shallow case studies, supporting the argument. It is basically the authors interviewing a few executives, who corroborate the authors' key insight (above)
The content deserves three stars. The over-promising title, the lack of detailed examples, and taking 200 pages to get the key insight across deserves one star. So all in all a two star book. Instead of buying the book I recommend picking up some of the authors' Harvard Business Review articles. You get the same knowledge for less money and, more importantly, in much fewer pages than 200.
This book is for you if.......
- Would like to learn the definition of emerging markets and examples of such
- Are considering expanding business operations and need superficial information on what to expect.
- Like to get an idea of how business solve problems when trying to enter or compete against emerging markets
This book is not for you if.......
- You do not care about international business
- Expect all the answers from one book, that type of information will result from proper due diligence.
The book is verbose and lacks detailed case studies.
Most Recent Customer Reviews
Tarun Khanna and Krishna Palepu have become the authority on emerging market strategies. This book is a good collection of their case work on several companies - local and... Read morePublished 22 months ago by Righthalf
This was a required read for a course on emerging markets at Wharton. Extremely pragmatic and a useful handbook for thinking about institutional voids and what they mean for doing... Read morePublished on May 14, 2014 by Melissa Morales
I am a business professor. I found the articles from which this book grew so helpful in my graduate global marketing class that I decided to adopt it as a text for the class. Read morePublished on March 6, 2014 by Angelena
The book is informative, but this subject material is rapidly changing ("emerging markets" never stop emerging). Read morePublished on August 9, 2012 by Lives
I ordered this book for class. I was a bad student and I did not read it. However, the delivery was in time and the book came in wonderful condition.Published on August 7, 2012 by INDbuy
Since 1998 when I founded the S. California based Center for Global Leadership Worldwide, my colleagues and I have done extensive work in Asia in senior management education and... Read morePublished on October 7, 2010 by gerard