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Winning Hardcover – April 1, 2005
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A champion manager of people, Jack Welch shares the hard-earned wisdom of a storied career in what will become the ultimate business bible
With Winning, Jack Welch delivers a wide-ranging, in-depth, no-holds-barred management guidebook about the tough strategic, organizational, and personal challenges that face people at every stage of their careers. Loaded with candid personal anecdotes, hard-hitting advice, and invaluable dos and don’ts, Jack explains his theory of business, by laying out the four most important principles that form the foundation of his success.
Chapters include: How to Get Promoted, How to Think about Strategy, How to Write a Budget that Works, How to Work for a Jerk, How Find Work-Life Balance and How Start Something New. Enlivened by quotes from business leaders that Welch interviewed especially for the book, it’s a tour de force that reflects Welch’s mastery of execution, excellence and leadership.
- Length
384
Pages
- Language
EN
English
- PublisherHarper Business
- Publication date
2005
April 1
- Dimensions
6.0 x 1.2 x 9.0
inches
- ISBN-100060753943
- ISBN-13978-0060753948
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Editorial Reviews
Amazon.com Review
Welch's first book, Jack: Straight from the Gut, was structured more as a conventional CEO memoir, with stories of early career adventures, deals won and lost, boardroom encounters, and Welch's process and philosophy that helped propel his success as a manager. In Winning, Welch focuses on his actual management techniques. He starts with an overview of cultural values such as candor, differentiation among employees, and inclusion of all voices in decision-making. In the second section he covers issues around one's own company or organization: the importance of hiring, firing, the people management in between, and a few other juicy topics like crisis management. From there, Welch moves into a discussion of competition, and the external factors that can influence a company's success: strategy, budgeting, and mergers and acquisitions. Welch takes a more personal turn later with a focus on individual career issues--how to find the right job, get promoted, and deal with a bad boss--and then a final section on what he calls "Tying Up Loose Ends." Those interested in the human side of great leaders will find this last section especially appealing. In it, Welch answers the most interesting questions that he's received in the last several years while traveling the globe addressing audiences of executives and business-school students. Perhaps the funniest question in this section comes at the very end, posed originally by a businessman in Frankfurt, who queried Welch on whether he thought he'd go to heaven (we won't give away the ending).
While different from the steadier stream of war stories and real-life examples of Welch's first book, Winning is a very worthwhile addition to any management bookshelf. It's not often that a CEO described as the century's best retires, and then chooses to expound on such a wide range of management topics. Also, aside from the commentary on always-relevant issues like employee performance reviews and quality control, Welch suffuses this book with his pugnacious spirit. The Massachusetts native who fought his way to the top of the world's most valuable company was in many ways the embodiment of "Winning," and this spirit alone will provide readers an enjoyable read. --Peter Han
From Publishers Weekly
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Review
“Manager of the Century” — Fortune
“Now is the time.” — New York Times
“When you talk with Jack about management, his energy and passion fill the room.” — WARREN E. BUFFETT, chairman, Berkshire Hathaway
From the Back Cover
Jack Welch knows how to win. During his forty-year career at General Electric, he led the company to year-after-year success around the globe, in multiple markets, against brutal competition. His honest, be-the-best style of management became the gold standard in business, with his relentless focus on people, teamwork, and profits.
Since Welch retired in 2001 as chairman and chief executive officer of GE, he has traveled the world, speaking to more than 250,000 people and answering their questions on dozens of wide-ranging topics.
Inspired by his audiences and their hunger for straightforward guidance, Welch has written both a philosophical and pragmatic book, which is destined to become the bible of business for generations to come. It clearly lays out the answers to the most difficult questions people face both on and off the job.
Welch's objective is to speak to people at every level of an organization, in companies large and small. His audience is everyone from line workers to MBAs, from project managers to senior executives. His goal is to help everyone who has a passion for success.
Welch begins Winning with an introductory section called "Underneath It All," which describes his business philosophy. He explores the importance of values, candor, differentiation, and voice and dignity for all.
The core of Winning is devoted to the real "stuff" of work. This main part of the book is split into three sections. The first looks inside the company, from leadership to picking winners to making change happen. The second section looks outside, at the competition, with chapters on strategy, mergers, and Six Sigma, to name just three. The next section of the book is about managing your career—from finding the right job to achieving work-life balance.
Welch's optimistic, no excuses, get-it-done mind-set is riveting. Packed with personal anecdotes and written in Jack's distinctive no b.s. voice, Winning offers deep insights, original thinking, and solutions to nuts-and-bolts problems that will change the way people think about work.
About the Author
Jack Welch (1935–2020) was the Executive Chairman of the Jack Welch Management Institute, an online MBA school with more than 1,000 students. Prior to this, for 20 years, he was Chairman and CEO of General Electric Company, which was named the world's most valuable corporation and was consistently voted the most admired company in the world by Fortune magazine. Welch was active in private equity and consulting, working with dozens of businesses in a wide variety of industries. Along with speaking to upwards of a million people around the world, CNBC named Jack Welch one of the Top 10 "Rebels, Icons and Leaders" of the past 25 years.
Product details
- Publisher : Harper Business; First Edition (April 1, 2005)
- Language : English
- Hardcover : 384 pages
- ISBN-10 : 0060753943
- ISBN-13 : 978-0060753948
- Item Weight : 1.17 pounds
- Dimensions : 6 x 1.21 x 9 inches
- Best Sellers Rank: #167,398 in Books (See Top 100 in Books)
- #809 in Entrepreneurship (Books)
- #1,046 in Business Management (Books)
- #1,509 in Leadership & Motivation
- Customer Reviews:
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About the authors

Jack Welch is the author of Winning, a #1 Wall Street Journal and international bestseller. In 2001, he wrote his #1 New York Times and also international best-selling autobiography, Jack: Straight from the Gut.
Jack recently launched the Jack Welch Management Institute at Strayer University, a unique online MBA and certificate program aimed at giving students globally and at every career level the tools to transform their lives and the organizations of the future.
Jack is the head of Jack Welch, LLC, where he serves as Senior Advisor with the private equity firm, Clayton, Dubilier & Rice and is an advisor to IAC (Interactive Corp). He speaks to business audiences and students around the world.
Born in Salem, Massachusetts, Jack received his undergraduate degree from the University of Massachusetts and an MS and PhD in chemical engineering from the University of Illinois. He began his career with the General Electric Company in 1960, and in 1981 became the Company's 8th Chairman and CEO. During his 20+ year tenure as CEO, the Company's market capitalization rose from $13 billion to over $400 billion. In 2000, he was named "Manager of the Century" by Fortune magazine.
For more information, visit: http://www.jwmi.com

Suzy Welch, former editor-in-chief of the Harvard Business Review, is a work-life columnist for O The Oprah Magazine. She is the coauthor, with her husband Jack Welch, of the New York Times bestseller Winning and of “The Welch Way,” published in BusinessWeek magazine and internationally by the New York Times Syndicate. She lives in Boston.
Suzy Welch es una destacada periodista, autora y oradora. Es columnista en temas de trabajo y vida para la revista O, The Oprah Magazine y colaboradora de O’s Big Book of Happiness (El gran libro de la felicidad de O) y ejerce como Ejecutiva Residente en el Centro de Liderazgo de Mujeres de Babson College. Suzy, madre de cuatro adolescentes, es ex editora de Harvard Business Review, y co-autora, con su esposo, Jack Welch, del libro Winning, que ocupó el primer lugar entre los libros más vendidos. La columna de ambos, “The Welch Way,” (El sistema Welch) se publica nacionalmente en la revista BusinessWeek y se distribuye internacionalmente por la agencia periodística New York Times Syndicate.
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What makes this book unique is the breadth of topics discussed. It really serves as a primer for anyone looking to navigate his way through the corporate world. While it is hard to summarize the many learnings contained within this book, below are some excerpts which I found particularly profound:
-"When you are an individual contributor, you try to have all the answers. That's your job...When you are a leader, your job is to have all the questions."
-On Change " 1- Attach very change initiative to a clear purpose or goal. Change for change's sake is stupid and enervating. 2- Hire and promote only true believers and get-on-with-it types. 3- Ferret out and get rid of resisters, even if their performance is satisfactory. 4- Look at car wrecks."
-" The 4-E (And 1-P) Framework - The first E is positive energy. -The second E is the ability to energize others. - The third E is edge, the courage to make tough yes-or-no decisions. - Which leads us to the fourth E - execute - the ability to get the job done. - If a candidate has the four Es, then you look for that final P - passion.
Given the scope of the book, one can't expect that it covers each of the topics in depth. What it does though, is server as an eye openers on areas/aspects of one's career that were perhaps missed/over-looked.
If you had to read one book this year, I would recommend Winning!
Jack doesn't just push managers to use fear to motivate though, in fact, he rightfully points out the concept of 20/70/10. Every business will have 20% at the top, 70% in the middle and 10% at the bottom. GREAT leaders work with the middle 70%, get under their skin and motivate them to love the challenge of coming to work everyday, exhausting their positive output to push staff to be their BEST everyday, and to love doing it. But the bottom 10%, those who would rather text-message and surf the internet than actually work? What to do with them? If you have a candid organization, where dealing with true issues dominates the conversations, these bottom feeders know JUST WHERE THEY STAND, and they either get their act together, or the manager does them a favor by letting them go. It's not mean it's not nice, it's about winning, If you want to out-perform, you need the best players. Such a simple, hardened truth so many manager lose track of - yet Jack reminds us it is the core of performance.
I highly recommend this book for all managers and leaders.
Top reviews from other countries
- Forma estruturada de apresentar os tópicos. O livro é muito bem organizado. O livro é de forma macro dividido em 5 partes. 4 são as mais importantes: I Fundamentos e valores da filosofia do Welch. II Assuntos internos a empresa. III Sua competição. IV Conselhos sobre carreira. Todas essas seções são subdivididas de maneira clara logo nas primeira páginas de cada segmento.
- Grande número de exemplos. Ao longo do livro, para cada grande ponto levantado por Jack Welch, há pelo menos um exemplo que consegue captar a essência do seu argumento. Mostrar sua opinião através de uma história se mostrou como uma boa maneira de captar a minha atenção.
- Foco nas pessoas e na cultura. Jack Welch consegue demonstrar como ele acredita na importância da cultura e, consequentemente, no papel que as áreas de RH têm de ajudar a fomenta-la. De acordo com Welch, o head de RH deve ser no mínimo tão importante quanto o CFO. Saber escolher as melhores pessoas e treiná-las para sempre alcançarem maiores desafios é uma prática incessante. Uma grande interseção entre a importância da sinceridade e a importância do RH está na criação de um sistema de avaliação de performance de excelência. Capaz de medir com transparência o desempenho e fit cultural a ponto de conseguir diagnosticar os diferentes resultados individuais ao longo das camadas da companhia. Como próprio Welch menciona, não é fácil cria-lo, na própria GE, durou anos para se consolidar. Mas apesar disso, o tempo de construção é importante para a saúde de uma empresa.
- Sinceridade como base fundamental de empresas de longo prazo. Talvez a primeira lição que logo de primeira Welch consegue ilustrar com seus exemplos. Sinceridade é para companhias de longo prazo. De acordo com Welch, uma empresa que não a pratica, está destinada a constantes obstáculos que muitas vezes podem se tornar intransponíveis. Sacrificar a sinceridade pode ser uma arma no curto prazo em nome de uma amizade pessoal ou preservação de um relacionamento ausente de críticas construtivas. E pra complementar, sinceridade ainda corta custos. Construir uma companhia sem essa peça fundamental pode se tornar no seu ponto fraco amanhã.
- Mindset de carreira. Diante de tantos pontos que se destacaram, na minha opinião, o capítulo sobre carreira passa uma mensagem única de enquadramento do modo como você encara sua carreira. A linha profissional que tomamos em mundo corporativo é mais próximo de um emaranhado e, estar consciente disso é um dos primeiros passos para abraçar a responsabilidade do caminho que se leva profissionalmente e pessoalmente. Welch quando fala sobre carreira, se torna, na minha opinião, em um grande lembrete para sempre deixar de cogitar a posição de vítima. Ser responsável pelas consequências da sua vida é uma boa maneira de tomar decisões mais rápidas e reclamar menos - seja do seu chefe, trabalho ou outro fator qualquer.
-Franqueza sobre a forma de trabalhar. Gostando ou não da opinião profissional de Welch, é possível perceber ao longo do livro, uma sinceridade que, parece que pessoas não costumam falar no dia a dia apesar de estarem pensando constantemente nisso. Horas de trabalho na prática x expectativa na brochura de anúncio de vaga, horário flexível no dia de semana de trabalho, feedbacks de baixa performance, formas de bonificar indivíduos de alta performance. Esses e outros pontos, na minha opinião, mostram a sinceridade precisa de Welch em relação a como as coisas são e devem ser para dar certo. Por mais que você possa discordar, entender o seu racional é de extrema importância.
-Potencial livro de consulta profissional. Ao longo do livro foi frequente eu pensar binariamente. Ou era algo como: “Isso se encaixa para um momento que vivi/vivo no meu dia a dia” ou “acho que eu nunca vivi/vivo no meu dia a dia”. Apesar dos casos que não tive sobreposição com a experiência compartilhada de Welch, percebi que poderia me servir como um ótimo amigo quando qualquer uma das duas coisas voltar a acontecer. Principalmente para momentos de crise - existe uma seção dedicada a isso - pontos de inflexão na carreira, chefes que não me daria bem ou outros momentos mais delicados, o livro serviria como um ajudante. mesmo que vá em oposição a algumas coisas que o autor fez, com certeza Paixão por Vencer dá um nível de estrutura de pensamento que pode ajudar a orientar suas decisões.
2. Pontos que poderiam melhorar
- Pontos levantados sobre work-life balance. O assunto é com certeza importante. Entretanto, não acredito que Welch conseguiu abordar do ângulo certo. Acredito que ele ficou preso a de fato a ideia de balança entre vida pessoal e profissional. Metáfora que necessariamente parte da suposição que para um ganhar você precisa tirar primeiro da outra cesta. Na minha opinião, a vida profissional em conjunto com a pessoal é melhor representada quando pensamos como work-life harmony. Não necessariamente mais tempo de um significa maior qualidade. Um mindset que me dei conta pela primeira vez através de outro CEO (Jeff Bezos). Pensar em Work Life Balance me pareceu uma visão parcial do dilema e, portanto, menos proveitosa do que o potencial do tema poderia trazer.
- Pouca experiência com diversidade de pessoas no trabalho. Muito por causa da própria realidade da segunda metade do século XX, Jack Welch admite que viveu em uma era onde a demografia da General Electric não ia muito além de homens e - provavelmente brancos e negros com graduação completa e/ou incompleta. Talvez por esse fato sócio cultural da época, há poucos insights que dizem respeito a este cenário. Apesar de ser completamente frequente em diversos mercados profissionais atuais, pouco se tira de experiência sobre as dinâmicas globais que dizem respeito a diversidade humana na GE. Uma empresa global como a General Electric hoje em dia provavelmente teria muito a compartilhar de conhecimento.
3. Conclusão
No final, o livro se torna de fato uma referência em gestão. Você sente que ele pode ser relido diversas vezes, diferentes contextos, pequenos e grandes trechos. Devido ao seu formato, você sente a liberdade de pegar diferentes partes do livro sem a preocupação de estar deixando alguma coisa de fora. Em sua maioria, os conhecimentos são bem separados. O conteúdo é rico em exemplos e lições. Principalmente sobre cultura & pessoas , sinceridade na gestão e conselhos de carreira. Com certeza o livro é importante para qualquer grupo de pessoas que busca uma organização de longo prazo.
In particular I liked his idea on the importance of candour - honest communication in the workplace and the importance of avoiding superficial congeniality.
I am not certain how successful his policies of "rank and yank" were (getting rid of the lowest performing 10% of the workforce. In many workplaces this might lead to risk aversion and lots of office politics.
He often talks of "trusting your gut" and relying on your instincts but this can often lead to problems. He has an amazing amount of experience and knowledge and a history of success most of the rest of us don't and there have been numerous studies done of the problems of relying too much on intuition.
He writes Unflinchingly and without self-praise on the work-life balance and makes the very good point that you always have to see things from the point of view of your employers.
This is a very useful book as long as you remember that you probably aren't a Jack Welsh.
As it is written by a practitioner, rather than an academic, it is right from the core of how to get results and ensure the economic security for a business. Ultimately securing employment for the people who work there, and other stakeholder in wider parts of the economy. There is much that seems tough, if you read the book completely though you realise that the objective of Welch was to provide the opportunity for people to succeed. And if they could not succeed in GEC to help them find their place elsewhere. Direct and truthful - and more copies will no doubt be purchased for future clients.
Overall this is a good read with a lot of solid management lessons. However for a tech startup or a small to medium tech company, some of the theories may not be appropriate as I mentioned above. Read books on Jeff Bezos, Elon Musk, Steve Jobs, and new age tech companies like Uber/Airbnb to supplement your learning.
I would say that after reading this book and following some of the suggestions outlined (along with some of the other books I have read in this category), my soft skills have improved drastically. People I work with and senior executives have taken the time to give me feedback that they see a noticeable difference in my communication skills over the past 10 months!
I will recommend this to anyone who is looking for revolution in his or her life.














