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Winning the Oil Endgame Paperback – September, 2004
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'Amory Lovins has some sharp ideas..., this sparky guru sketches out the mix of market-based policies that he thinks will lead to a good life after oil.' The Economist --This text refers to an alternate Paperback edition.
About the Author
Amory B. Lovins is cofounder and CEO of Rocky Mountain Institute. E. Kyle Datta is Managing Director of RMI's consulting practice and CEO of New Energy Partners, an energy consulting and renewable development firm in Hawai'i. Odd-Even Bustnes is a member of RMI's Energy / Resources and Commercial / Industry consulting practices. Jonathan G Koomey, Senior Fellow at RMI, is on annual leave of absence from Lawrence Berkley National Laboratory where as a Staff Scientist he led the End-Use Forecasting Group. Nathan J. Glasgow is a member of RMI Research & Consulting Practise and Special Aid to the CEO. --This text refers to an alternate Paperback edition.
Top customer reviews
Lovins, who invented the term "negawatts" and has been a pioneer in the sustainability movement, clearly shows us that we can thrive while beating peak oil if we just do the right things on a national and global scale. The choice is ours: do we make good choices and thrive, or do we choose business-as-usual, which is leading us into crash-and-burn?
The book also undestands that this will best be solved by economics. Some people will pay a bit more to "feel good" and "save the world" but a whole lot more will do it if it saves money.
I am an optimist and like the optimisitic view the book takes. I worry though that policy that pushes economics to solve this issues might get delayed due to special intereste.
Interesting, thought provoking book.
This is not a radical strategy. It is market-based, and is all based on existing technology. According to Lovins and his co-authors,
"...it will cost less to displace all of the oil that the United States now uses than it will cost to buy that oil. Oil's current market price leaves out its true costs to the economy, national security, and the environment. But even without including those now "externalized" costs, it would still be profitable to displace oil competely over the next few decades. In fact, by 2025, the annual economic benefit of that displacement would be $130 billion gross (or $70 billion net of the displacement's costs)."
WINNING THE OIL ENDGAME involves 4 shifts -- 1) doubling the efficiency of using oil, through measures such as ultralight vehicle design, 2) applying creative business models and public policies to speed the profitable adoption of superefficient light vehicles, heavy trucks and airplanes, 3) embarking on the crash development of biofuels, cellulosic ethanol in particular, and 4) applying efficiency measures to save 50% of the projected 2025 use of natural gas.
Lovins goes on to elaborate necessary policies, such as feebates as incentives for consumers, government acquisition plans, federal loan guarantees, and so forth. He notes that while eminently practical and market-based, the plan will not benefit all companies. He points to the examples of Shell and BP, oil companies that are in the process of tranforming themselves into energy companies, as models for success in this energy transition. (see [...] for more)
I admit that I am not by nature optimistic about the human condition, but Amory Lovins is, and he always makes me feel more confident about the future. Despair and fatalism produce nothing of value, so each and every one of us should join Amory Lovins and the Pentagon and fight for an end to foreign oil dependency, and fight for renewable energy! That will certainly mean fighting the Bush/Cheney Oil Administration -- let's roll!