- Series: Consumer Appl & Hardware - OMG
- Paperback: 400 pages
- Publisher: McGraw-Hill Education; 2 edition (December 29, 2008)
- Language: English
- ISBN-10: 0071496564
- ISBN-13: 978-0071496568
- Product Dimensions: 7.3 x 0.8 x 9 inches
- Shipping Weight: 1.6 pounds (View shipping rates and policies)
- Average Customer Review: 4.1 out of 5 stars See all reviews (9 customer reviews)
- Amazon Best Sellers Rank: #568,183 in Books (See Top 100 in Books)
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Winning Results with Google AdWords, Second Edition (Consumer Appl & Hardware - OMG) 2nd Edition
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From the Back Cover
"Andrew Goodman is the world's leading authority on Google Adwords. ...This book had better be on your desk, not on your shelf, if you expect to win with Google." --Fredrick Marckini, Founder, iProspect; Chief Global Search Officer, Isobar
"When we started our business five years ago, this book was critical to our success. It continues that focus of distilling the marketplace and offering strategies to make your Internet marketing spending work. Why learn from mistakes, when you have this book?" --Sean Neville, CEO, Simply Audiobooks
About the Author
Andrew Goodman is principal of Page Zero Media, a marketing agency which focuses on maximizing clients' paid search marketing campaigns. He is the author of the first edition of this book.
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Top Customer Reviews
The book is however way too wordy and provides a lot of extraneous information for the online marketer who is looking to improve their campaigns. If you're already familiar with the industry and search in general, I would recommend skimming the first two chapters - especially chapter 2 - to find nuggets that would be helpful for what you are trying to do. For example, it is good to know just how often a user clicks on a sponsored ad as opposed to a paid listing - on page 22 (Chapter 1) Goodman mentions that Google staff have stated informally that this number can be 15% of the time or higher. Chapter 2 goes into history, which I found to be not so helpful. Chapter 12 was a look to the future which I also didn't get a whole lot out of. The middle chapters of the book were very good, although still too long.
* A lot of great tips
* Insight into how AdWords evaluates you and your campaign (direct quotes from Google spokespeople and inferred info from Google as well)
* Too Long and too Wordy - could do a better job at getting to the point. It takes a while to get through this book.
I consider myself an Advanced AdWords advertiser - I found the book very helpful and would recommend it for intermediate AdWords users and above. I did learn techniques and approaches that I'll be able to apply to my online marketing. My only wish was that these nuggets of good information could have been accessed in a less lengthy book. Beginning AdWords users will likely find AdWords for Dummies more helpful.