- Paperback: 376 pages
- Publisher: McGraw-Hill Osborne Media; 1 edition (July 22, 2005)
- Language: English
- ISBN-10: 0072257024
- ISBN-13: 978-0072257021
- Product Dimensions: 7.3 x 0.8 x 9.1 inches
- Shipping Weight: 1.4 pounds
- Average Customer Review: 32 customer reviews
- Amazon Best Sellers Rank: #3,540,851 in Books (See Top 100 in Books)
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Winning Results with Google AdWords 1st Edition
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From the Back Cover
Reach millions of targeted new customers right away!
With over 200 million searches per day on Google, and thousands of links for every search, the chances of your products being found online are slim…until now. Learn how to target your marketing message and lead customers directly to you at the precise moment they’re looking for the products and services you’re selling. In Winning Results with Google AdWords, online marketing guru Andrew Goodman explains why and how a Google AdWords campaign is the best bet for your advertising dollars. He outlines sure-fire strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing online sales. Discover ways to expand your ad distribution, why testing ad effectiveness is crucial, how to effectively track results, and much more.
- Learn to use the Google AdWords Keyword Tool to your advantage
- Maximize existing and familiar keywords--and remove negative search phrases
- Increase conversion rates and determine which traffic-tracking methods are right for you
- Systematically test ad copy and develop a plan for ongoing keyword discovery
- Adjust your ad campaign based on the ROI data you collect
- Gain new customers and retain customer loyalty through smart ad copy and personalization
- Zoom ahead of your competitors by using AdWords rapid feedback cycles
- Filter out inappropriate or irrelevant prospects
Andrew Goodman is Founder and Principal of Page Zero Media, a consulting firm that provides search engine marketing services and strategic advice to companies seeking an online presence. He co-founded Traffick.com, an acclaimed “Guide to Portals,” and is a regular speaker at industry conferences such as Jupitermedia’s Search Engine Strategies and Nielsen Norman Group User Experience.
About the Author
Andrew Goodman (Toronto, Canada) moderates I-Search, a leading discussion list dedicated to search engine marketing with more than 17,000 members. He is Principal of Page Zero Media, a marketing consultancy which focuses on maximizing clients' paid search marketing campaigns. Clients range from startups to Fortune 500 advertisers. In 1999, Goodman co-founded Traffick.com, an acclaimed "guide to portals" which foresaw the rise of trends such as paid search and semantic analysis, and soon after, found the intersection of Internet search and new-economy productivity to be all-consuming passions. Traffick.com gets more than 35,000 unique visitors per month. In 2002, he authored (e-book) 21 Ways to Maximize ROI on Google AdWords, a practical handbook which has been put into practice by thousands of advertisers. He is a frequent speaker at industry conferences and in the past year has been widely quoted in the business press, including: Fortune, Small Business, New Media Age, Reuters, CBS MarketWatch, Bloomberg Markets, The New York Times, BusinessWeek, the Globe and Mail.
Top customer reviews
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This book is worth your time if you get one single idea how to organize, focus, tweak, or improve your various Google Adwords advertising campaigns. Newbie retailers looking to dip their toe into the dangerous, murky waters of paid search will learn much from this. Even grizzled veterans of search engine advertising will pick some stuff up, too.
For what it's worth, I'm an online retailer and a search marketer (SEO + PPC) focusing on developing and marketing Yahoo! Stores. I spend ~$10,000 a month on Adwords (across several different projects) and have had a pretty healthy ROI for the past 2 years or so. I also spend less than 5% of my time creating and managing GAW campaigns because I have so much other stuff to do!
Okay. I tried Google Adwords several times in 2003 with no real success. I almost gave up before I found his site and bought the first edition of his e-Book "21 Ways to Maximize ROI on Google AdWords Select" way back in 2003. Ever since then I've been reading his stuff including his Web site (page-zero.com), his e-mail newsletters (long!), and his posts in online forums. If you've read his earlier stuff, you'll recognize a lot of the strategies in this book, but I think longtime readers can benefit from reading this, too. Andrew refines a lot of his original ideas while introducing some new concepts.
Want some real world examples? I used a couple of ideas from Andrew's books to tweak my Adwords campaigns to save over $13,000 .00 last year on a single project. And these were keywords where I was paying anywhere from a nickel to 18-cents a click. Talk about death by a thousand cuts!
I was able to tighten up underperforming keywords in a single Adwords campaign to save ~$5,679. I'll also saved ~$8,234 on non-performing keywords. It took about an hour the first time, and now I get these regular monthly reports to help me trim the fat. Long story short, buy this book if you want your advertising to make money.
It's the nature of computer books to become outdated more rapidly than most other non-fiction categories. Writing about Google is particularly tough, as they are such a rapidly moving target. However, I'd say that 95% of the advice in this book still holds. Two years after publication, that's pretty good.
Uniquely among the books in this area, Goodman writes in depth from many points of view: both the micro nuts-and-bolts stuff and the macro big-picture stuff. If you want to learn as much as you can about Adwords, get Goodman (and then Perry Marshall's book). I'm looking forward to the 2nd edition.
All books about AdWords are somehow outdated, but it's not really important. All the fundamental things are included in this comprehensive book.
It has helped me to improve my AdWords campaign which is now more profitable, 'Guerilla Tactis' book failed to do that.
Most recent customer reviews
If you are the volume suppliers of clothes, electronics, toys ....etc.Read more