Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future Hardcover – July 10, 2012
|New from||Used from|
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Sachs is full of ideas and strategies to help readers give their brands the rare, compelling story that will raise their message above the melee of advertising noise the ideas are powerful and solid, and will make inspiring reading for marketing professionals looking to set their stories apart.” Publishers Weekly
In this timely, practical, perceptive, and thought-provoking book, Sachs (CEO, Free Range Studios) does a remarkable job trumpeting storytelling as a means by which people can effectively influence others.” CHOICE
The book is an interesting blend of marketing and advertising history, mythology, and psychology that pulled me in and kept me turning the pages the eye-catching illustrations of Drew Beam. Beam's artwork combined with Sachs's writing style kept me glued to the pages this one has earned a place on my bookshelf and a noteworthy position on my leadership development reading list.” T+D magazine, American Society for Training & Development
This fast-paced entertaining book takes on storytelling from the POV of a 24/7 information culture and shares the strategies and tactics that fuel today’s most compelling content.” Ketchum PR, On the Bookshelf: New Year Reads
Sachs offers a step-by-step guide to corporate storytelling, showing how brands can use recognisable characters, such as "freaks, cheats and familiars" to create instantly relatable campaigns Marketers who are able to define the core values of a brand then use them to engage the target audience in a compelling, relatable story are the ones who will thrive in the new media landscape of the "digitoral" age.” Warc
His investigation also unveiled a process to help others create winning stories that he shares with great depth and charm in this book.” 800 CEO READ
To influence this brave new world, first convince the global media marketplace of your story. The better the story, the better chance of making people think differently.” Quantas magazine
In the often superficial, deceptive world of marketing and advertising, social innovator Jonah Sachs is an individual with a conscience...Sachs’s engaging work is a call to arms for anyone who works to influence consumer choices.” getAbstract
ADVANCE PRAISE for Winning the Story Wars:
Dan Heath, coauthor, Switch and Made to Stick
Jonah Sachs knows stories. He’s responsible for some of the most popular and respected viral messages of all time: The Story of Stuff, The Meatrix, Grocery Store Wars, and others. This book is a storytelling call to arms, an appeal to tell the stories that matter. So read Winning the Story Warsand join the fray.”
Nick Coe, CEO, Bath & Body Works; former President, Land’s End
History is written by the winners. And as Jonah Sachs makes abundantly clear, it is now being written by the marketers, the new mythmakers of our time. Whatever your product or your cause, if you want it to succeed, read this wise and enlightening book.”
Kumi Naidoo, Executive Director, Greenpeace International
Winning the Story Wars will convince you that storytelling is the most powerful way to move people to action. And it will teach you to use that power to orient our world to a more positive future. If you’re ready to be a great storyteller, read this book.”
Deepak Chopra, founder, The Chopra Foundation
Great leaders transform the world through stories that inspire hope, stability, trust, compassion, and authenticity. This important and thought-provoking book shows that leadership in marketing will require the living and telling of such stories as well.”
Bill Bradley, former US Senator; Managing Director, Allen & Company
We know about who we are both individually and as a society through stories. In this brilliant book, Jonah Sachs tells us how we lost our storytelling capacity and how we must regain it, constructing our own myths and living the truth of the stories we tell.”
Paul Hawken, author, The Ecology of Commerce and Blessed Unrest
In the current maelstrom of media babble and corporate deceit, Jonah Sachs makes sense where none appears to exist. Winning the Story Wars explains why we respond to lieswhether in political or product ads, campaigns or speechesand how truth ultimately trumps all. This remarkable book delivers on that rare promise of changing how you see the world.”
About the Author
As the cofounder and CEO of Free Range Studios, Sachs has helped hundreds of major brands and causes break through the media noise with unforgettable campaigns. His work on renowned viral videos including The Meatrix and The Story of Stuff have brought key social issues to the attention of more than sixty-five million people online. A constant innovator, his studio’s websites and stories have taken top honors three times at the South by Southwest Interactive Festival. Sachs’s work and opinions have been featured in a variety of media, including the New York Times, NPR, and Fast Company magazine, which named him one of its fifty most influential social innovators.
About the Illustrator: Drew Beam
Drew Beam is the Innovation Director at Free Range Studios, where he helps clients see the future and leap into it. After earning his BFA at Rhode Island School of Design (RISD), Beam built a successful career creating visuals and innovation strategies for dozens of Fortune 500 companies. His illustrations have been published by Time Warner Books, Penguin Books, and Rolling Stone magazine, to name just a few.
- ASIN : 1422143562
- Publisher : Harvard Business Review Press; 1st edition (July 10, 2012)
- Language : English
- Hardcover : 288 pages
- ISBN-10 : 9781422143568
- ISBN-13 : 978-1422143568
- Item Weight : 1.28 pounds
- Dimensions : 7 x 1.25 x 9.75 inches
- Best Sellers Rank: #200,354 in Books (See Top 100 in Books)
- Customer Reviews:
Top reviews from the United States
There was a problem filtering reviews right now. Please try again later.
A friend recommended that I pick up Winning the Story Wars to better understand how to address this client need. Since picking this book up, it has been game-changing for the evolution of my business. Most of all, Im far better at helping businesses take the first read branding step: how to tell an authentic story that differentiates them in a complex marketplace filled with competitors all vying for space. Since establishing a methodology for branding that first involves establishing a "story" based on Sachs' advice, our job as branding and design specialists has become ten times easier, since we have a foundation to apply to the brand voice across websites, social channels, and other marketing materials.
I would highly recommend this book to anyone looking to bolster their understanding of storytelling for brands, no matter what industry you are in.
I enjoyed it so much, I then bought the hardcover so I could lay out my approach to implementing the steps Sachs lays out for how to use story in a branding and marketing space. He does an excellent job also of bringing heart and authenticity to this work. I commend him for being willing to speak to power, and call out the ‘dark arts’ of how these methods have been used in the past and he cautions against falling to this same seduction. It’s about heart, authenticity and serving your fellow human.
I highly recommend this book to any organization small or large, feeling the struggle of breaking through the noise and reaching people with their message, service or mission. Winning the Story Wars gets it just right with providing background for ‘why’ and clear sequential steps for the ‘how’.
Stop reading reviews. Buy the book already, you won’t be disappointed. WIth Winning the Story Wars, you’ve found that ‘magic solution’ you’ve been looking for.
As a business owner, i need to be successful crafting compelling stories for customers, current employees & job candidates, the media, and more. And i don't want to just want tell any old story, but one that is meaningful, inspires action, aligned with our values, and truthful. Winning the Story Wars provides a framework for me to think through the compelling components, flow, and nuances of a successful message. Sachs also provides a number of real-world examples of successful and unsuccessful attempts by businesses to leave lasting impressions. I particularly appreciate Sach's perspectives on avoiding "dark marketing" and the temptation to focus on leaving your audience with the feeling inadequacy without your product/service.
In 2017, understanding how to tell and control the narrative of your product, company, and yourself is more important than ever.
Book is geared towards those interested in marketing, not sales specific roles.
Top reviews from other countries
Die CDs kann man gut nebenher hören und trotzdem einiges mitnehmen. Aber hier liegt vielleicht auch die Krux, es ist eher leichte Kost und wiederholt die klassichen Insights aus der Welt des Storytelling kombiniert mit Archetypen. Was man mitnehmen kann sind ein paar gute Fallbeispiele und Grundlagen einer guten Geschichte. Ich habe in dem Bereich allerdings schon vieles gelesen und hätte mir etwas mehr Neuheitswert und praktische Anwendungsbeispiele gewünscht. Was bei Amerikanern außerdem immer auffällt ist der Hang zur Wiederholung. Das soll der Einprägsamkeit dienen, nervt aber teilweise auch etwas. Also, alles in allem war das Buch okay, aber nicht weltbewegend.
When the book arrived first of all I felt a bit disappointed because it wasn't what I was expecting. I thought it would be set out into the different 'how to' sections.
I thought "here we go again, another book which tells you what you need to be doing, without actually telling you how to do it".
How wrong I was. After reading it from cover to cover in 2 days (I only stopped reading to sleep and eat) I believe that its the best book on marketing that I've ever read.
The reason I say this is because:-
1) It explains the theory
2) It gives you real life examples
3) Then it gives you exercises to do - Real life exercises that you can use to craft any kind of story or message. And real life exercises that I actually did, and enjoyed doing.
That's not all though, I bought this book to help me craft my stories, but it's done so much more than that. It's shown me that we can be honest and truthful and transparent, and still get ahead in life. It's given me faith in human nature, and in our ability to change things for the better.
This book for me is Winner because it connects with my core values (and I thought I was just buying a book on story writing)! It connects with the beliefs that I already hold, and it's helped me to shape my ideas, and to have more courage in my convictions.
If your interested in being one of the good guys, but always believed that nice guys finish last, then this book is for you.
This really is a fantastic book, and I cannot recommend it highly enough.
Buy it ,if u have good vocabulary