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Winning the Story Wars: Why Those Who Tell - and Live - the Best Stories Will Rule the Future MP3 CD – Unabridged, July 10, 2012

4.5 out of 5 stars 156 ratings

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About the Author

As the cofounder and CEO of Free Range Studios, Jonah Sachs has helped hundreds of major brands and causes break through the media noise with unforgettable campaigns. A constant innovator, his studio’s websites and stories have taken top honors three times at the South by Southwest Interactive Festival. Sachs’s work and opinions have been featured in a variety of media, including the New York Times, NPR, and Fast Company magazine, which named him one of its fifty most influential social innovators.

Product details

  • Publisher ‏ : ‎ Brilliance Audio; Unabridged edition (July 10, 2012)
  • Language ‏ : ‎ English
  • ISBN-10 ‏ : ‎ 146920844X
  • ISBN-13 ‏ : ‎ 978-1469208442
  • Item Weight ‏ : ‎ 3.2 ounces
  • Dimensions ‏ : ‎ 5.25 x 0.5 x 6.75 inches
  • Customer Reviews:
    4.5 out of 5 stars 156 ratings

About the author

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Jonah Sachs is an author, speaker and viral marketing trailblazer whose work helped spur the 21st century values revolution which brought the ideals of social change—such as equity, empowerment, responsibility, transparency, and advocacy—to the forefront of business and popular culture.

Sachs’ most recent book, Unsafe Thinking: How to Be Nimble and Bold When You Need It Most, has won praise from luminaries including Daniel Pink, who says the book “will propel you…onto a path of better, sharper thinking”; Adam Grant, who calls it “enchanting”; and Mary Karr, who lauds the book for being “blazingly original.”

A master storyteller, Sachs speaks to corporate, institutional and conference audiences around the world, guiding them on how to break patterns and make new connections to create powerful, meaningful, and radical change. Channeling the wisdom of thinkers from across disciplines and drawing on cutting edge research and spellbinding anecdotes to tell a story of profound change, Sachs is known for creating a unique and intimate connection with his audiences.

Sachs rose to prominence in the early 2000s by creating some of the world’s first, and still most heralded, viral digital marketing videos. As founder and CEO of Free Range Studios, Sachs created watershed viral campaigns, like Amnesty International’s awareness-raising video on blood diamonds which was seen by millions and delivered directly to every member of congress, helping drive the passage of the Clean Diamond Trade Act.

Sachs later produced “The Story of Stuff,” which, viewed by over 60 million people, marked a turning point in the fight to educate people about the environmental and social impact of overconsumption. Sachs went onto to create groundbreaking campaigns for Greenpeace, Human Rights Campaigns and the ACLU, as well as consumer brands including Microsoft, Asana, The North Face, and Patagonia.

In 2012, Sachs released Winning the Story Wars, a deep dive into the stories that have the power to break through the noise and to open minds, move hearts and change behaviors. Published by Harvard Business Review Press, Winning the Stories Wars was hailed as “a storytelling call to arms” by Dan Heath, as “important and thought-provoking” by Deepak Chopra, and as “wise and enlightening” by Bath & Body Works CEO Nick Coe.

Sachs’ work and opinions have been featured in The New York Times, The Washington Post, CNN, FOX News, Sundance Film Festival, NPR. Sachs also pens a column for Fast Company, which named him one of today’s 50 most influential social innovators.

Customer reviews

4.5 out of 5 stars
4.5 out of 5
156 global ratings

Top reviews from the United States

Reviewed in the United States 🇺🇸 on March 23, 2017
6 people found this helpful
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Reviewed in the United States 🇺🇸 on July 30, 2012

Top reviews from other countries

Ffion Haggas
5.0 out of 5 stars Best Book on Marketing I've Ever Read - Because it Shows that Marketers can be Honest and Truthful
Reviewed in the United Kingdom 🇬🇧 on November 6, 2012
12 people found this helpful
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Franziska
3.0 out of 5 stars Die Grundlagen sind gut, aber im Detail zu wenig Neues
Reviewed in Germany 🇩🇪 on March 20, 2014
3 people found this helpful
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A. Reader
5.0 out of 5 stars Loved this
Reviewed in the United Kingdom 🇬🇧 on December 29, 2013
Pietro
2.0 out of 5 stars Mediocre easy-to-read book
Reviewed in Italy 🇮🇹 on July 6, 2020
Claire
5.0 out of 5 stars couldn't put this down
Reviewed in the United Kingdom 🇬🇧 on December 16, 2013