- Mass Market Paperback: 304 pages
- Publisher: Fawcett (November 12, 1984)
- Language: English
- ISBN-10: 0449207862
- ISBN-13: 978-0449207864
- Product Dimensions: 6.9 x 4.2 x 0.8 inches
- Shipping Weight: 4.8 ounces
- Average Customer Review: 138 customer reviews
- Amazon Best Sellers Rank: #208,409 in Books (See Top 100 in Books)
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Winning Through Intimidation Mass Market Paperback – November 12, 1984
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From the Inside Flap
If you've ever found yourself coming out on the short end of the stick, you'll appreciate the rewards that can be yours whenyou take the initiative in every area of your life. Written by the bestselling author of MILLION DOLLAR HABITS, this business gem, explains in candid terms what intimidation is, why you become intimidated and how you can avoid the mental lapses that can cause you to fall victim to intimidation.
Top customer reviews
This book offers counterintuitive "Frameworks" to sustain you thru negative outcomes or circumstances when you are confronted by them.
A Framework is something you know up front about how you should confront a job and what to do about it.
If you are in sales most orgs tell you it's a numbers game and try to close every sale and stay upbeat. But most people end up quitting.
What if you had a framework instead that said something about the reality of what you are doing like:
You most likely aren't going to make a sale (reality), do everything possible to make the sale, be prepared as you can be, etc, learn from the mistakes you make etc, but just know that in the end that there are innumerable things that can come up that will make the sale not happen; "know this ahead of time, and maintain a positive attitude despite this".
Many people are put off by the book's title. Whenever I was asked "What are you reading?" I put the book up in the air just to watch People's responses. And of course you know what the immediate response is.
Intimidation is a part of life. And in sales the person who is intimidated is toast. If you are a sales person and you walk into a doctor's or lawyer's ritzy office and made to wait for 30 minutes on their leather sofas and look at all of their trophies: "You don't know it... but you are toast...you are the result of being intimidated even before you've begun your sales pitch; no matter how good your product is, who you are, on and on. This the stuff that sales techniques don't even talk about.
I would recommend another book called "Pitch Anything" by Oren Claff
If you want to get paid what you are really worth, this is a MUST read! Robert explains his lessons in business, which for him was in real estate, but the principles are true and applicable to anyone serious about their own success, especially if you work as a consultant.
Basically Robert talks about 3 different types of business people, who in one way or another tries to screw you over when it is time to pay you. He shows what tools and techniques to use, so you can get paid "impossible amounts" and don't get screwed out of your well deserved money by these three types.
I first read this when I came out years ago and I thought I was getting rusty at a lot of things I could use a little brush up, a little refresher course.
I think that given the fact that things have swung back to where big business is in control and we are facing people who would tend to intimidate us more and more this book is an excellent read.
Buy it read it thank me
Most recent customer reviews
knowledge and education to be able to enter the business world and not be screwed.