on May 13, 2012
I'm fascinated by the impact women have on business, especially in the developing world.
All too often, I'm disappointed when I buy a text. This time I was thrilled. The book is full of helpful information as well as explanations for behavior.
Well worth a read for anyone interested in the BRIC countries.
on September 22, 2011
This is an excellent book. Hewlett and Rashid have done a great job of synthesizing their vast qualitative and quantitative research program into concise, memorable, and useful descriptions and prescriptions. The writing is clear, their argument is compelling, and global corporations would be well advised to pay careful attention to their insights about how the war for talent will be won- or lost- in emerging markets.
The prevailing stereotype of women in developing nations as victimized, submissive and unschooled is simply not true. In fact, women in Brazil, Russia, India, China (the BRIC nations) and the United Arab Emirates (UAE) are graduating from universities in growing numbers that rival and often surpass those of men. These educated women represent a rich talent pool for businesses looking to expand in emerging markets. However, females continue to face societal pressure and organizational discrimination in their cultures. Multinationals that help these women overcome cultural restrictions and biases that thwart their aspirations will gain access to a wealth of talent. Economist Sylvia Ann Hewlett and management consultant Ripa Rashid make a strong case for nurturing this highly qualified female workforce. getAbstract finds their research essential reading for managers looking to hire and operate in emerging economies.