- File Size: 172337 KB
- Print Length: 86 pages
- Publisher: Vook (June 24, 2011)
- Publication Date: June 24, 2011
- Sold by: Amazon Digital Services LLC
- Language: English
- ASIN: B005B1LBS8
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Lending: Not Enabled
- Amazon Best Sellers Rank: #15,235 Free in Kindle Store (See Top 100 Free in Kindle Store)
Winning the Zero Moment of Truth - ZMOT (Enhanced Version) Kindle Edition with Audio/Video
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|Kindle Edition with Audio/Video, June 24, 2011||
|Length: 86 pages||Word Wise: Enabled||Optimized for larger screens|
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Top Customer Reviews
I'm glad this book is available for total newcomers (esp. since its FREE-thanks!) but it's a sink or swim market. If you've managed to stay afloat with your company or brand, you've already figured most of this out. You had to. I didn't learn anything I didn't already know or wasn't already doing with my brand/business, but it was interesting to see all of the data compiled and have that reinforcement that what I believed was correct. That I was doing the right thing.
However, that's not to say that you shouldn't read this book. All books have value and this one does too. Like with Gary's books I didn't learn anything new, but reading the book jogged some ideas in my head and reminded me about projects I may have left too long on the back burner. My to do list got much longer after reading this book and that's never a bad thing.
It's also a fast read--took me about 45 mins (read while exercising) so I recommend at least skimming it at the gym, especially if you've been putting someone other than yourself in charge of your marketing and SMM.
... but after reading it, I soon realized that this book should have been targeted at small business owners, so a better name would have attracted them, instead of us marketing geeks.
The majority of people in the Digital Marketing industry that need to know this information already know it.
I gave it 5 stars because this is a 5 star book for Small Business Owners who are trying to get to grips with how Social Marketing works, how it is consumer driven and why you have to embrace it.
NOTE - I wrote about ZMOT in my book LIKEONOMICS as well, however I have no affiliation or business relationship with the creators of this ebook and was not compensated in any way for this review.
Google's Managing Director, Jim Lecinski, takes the time to thoroughly explain what ZMOT is and how does it fit within all the customers MOT's. He uses amazingly simple language throughout the book and plants the ZMOT seed in you. While you are reading, the seed is growing. That little seed becomes a fully grown "awareness" plan of what you need to do to capture the ZMOT of your clientele.
The video invitees really help to build the story since they are real businesses tackling the ZMOT and sharing their experiences.
Even if your aren't a marketer or have a business where you could apply this knowledge, you could use this book. First of all it is Free. Then, you really can picture yourself being targeted by the ones that wrote this book. Third, you really look forward to take advantage of typical situations you live and perhaps a brand is willing to take action on.
You already knew that there had to be a gap before a potential customer buys your product in the aisle and the real origin of the need for that product. Finally, after a couple of pages, you learn that that gap is called ZMOT.
Most Recent Customer Reviews
Not great, just good. Gives a bit of an explanation of ZMOT but lacks depth and clarity on the topic.Published 1 month ago by GeriNemo
I'm completely illiterate about digital marketing. This book is a very good starting point in my journey to understand content marketing and all the stuff regarding keywords ,... Read morePublished 2 months ago by Alvaro Ruoso
This book is really important for anyone interested in how the basic concepts of marketing work in our daily lives and how they're evolving.Published 2 months ago by Hamad Tahir
This book is one of my favorite in regards to marketing, it kept me interested the entire time and revealed so much to me. Do not regret.Published 3 months ago by Karan
great read, challenges what you think has always been truePublished 5 months ago by mr craig h chitty
This book really gets you to look at marketing from a different angle, especially if you are not a marketing expert. Read morePublished 6 months ago by K. Stewart
Very concise book that helps you to understand how people go about buying things. Author did a great job of just listing the important information. Read morePublished 15 months ago by Michael Knott