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Purebred DNA Test Kit

4.7 out of 5 stars 46 customer reviews
| 6 answered questions

Currently unavailable.
We don't know when or if this item will be back in stock.
  • 1. Create a more targeted and effective behavior training plan.
  • 2. Plan exercise and play activities that cater to your dog's natural tendencies.
  • 3. Customize your dog's diet and nutrition plan according to the breed's specific needs.

Currently unavailable. We don't know when or if this item will be back in stock.

Product Description

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From the Manufacturer


Wisdom Panel Designer Dog box photo

What is Wisdom Panel Purebred?

Are you wondering if you have a purebred dog? Do you think you have a purebred, but don't have pedigree documents? Wisdom Panel Purebred certification test can help answer your questions and satisfy your curiosity. The test evaluates the genetic patterns within your dog compared with the genetic signatures observed in our database of known purebred dogs.

The Wisdom Panel Purebred test should only be purchased and submitted if you think you have a Purebred dog. If you believe your dog is a Mixed Breed, Mars Veterinary offers a different test which is available here.

Photo showing contents of box

How does Wisdom Panel work and what type of information will it provide?

Testing is as easy as 1-2-3.

1. Simply collect a sample from the inside of your dog's cheek with the included swabs.
2. Mail them back to our laboratory in the postage-paid envelope.
3. Within 3 weeks, you'll receive an e-mailed Ancestry Report with your dog's results.


Once you receive your test kit, you must go to the Wisdom panel website to register your Kit ID number. Failure to do so will delay the process and impact our ability to send your test results within our published timeframe.


What's in the box?

Each box includes an instruction sheet, two swabs, a submission form, and a pre-paid envelope.

How do you report a Purebred dog's results?

Since the test is designed to indicate if the dog's DNA is within the test parameters for the breed you indicate, Wisdom Panel first determines that your purebred is a dog whose sire and dam are members of a recognized breed and that the ancestry consists of the same breed over many generations. Your report would include an ancestry tree showing all generations up through your dog's great grandparents and give you a deeper understanding of your dog's genetic makeup for that specific breed.

Photo showing sample emailed report

Can the test be used to identify health issues or disease predispositions?

Wisdom Panel is used to help determine the breed makeup of a dog. It is not designed to determine which disease traits, if any, might be present in a dog.

Can I perform Wisdom Panel testing on puppies?

Yes. Wisdom Panel test kits are designed for dogs of all ages and are safe and easy to use at any stage in a dog's development.

Why did Mars Veterinary decide to create a swab test?

Wisdom Panel test kits are ideal for dog owners who are looking for an inexpensive, do-it-yourself kit that reveals their dog's ancestry. At Mars Veterinary, we believe that all dogs can benefit from the discovery of their ancestry. Wisdom Panel kits were created to provide dog owners access to unrivaled breed detection inexpensively and in a convenient way.

Learn more about our other products.

There are currently three consumer swab tests available which test against our database of known breeds, Wisdom Panel Mixed Breed, Wisdom Panel Purebred and Wisdom Panel Designer Dog. All of these tests serve different purposes. Generally, if you are not sure of the breeds present in your dog, or if you have a mixed breed dog, you should purchase Wisdom Panel Mixed Breed. If you believe that your dog is a purebred and you believe you know what breed it is, then you should purchase Wisdom Panel Purebred. This test will indicate if the dog's DNA is within the test parameters for the breed you indicate and give you a deeper understanding of your dog's genetic makeup for that specific breed. If you believe that your dog has two purebred parents, (i.e. your dog is a hybrid, otherwise known as a "designer dog") then you should purchase Wisdom Panel Designer Dog. If you are purchasing Wisdom Panel as a gift for someone, we would recommend that you purchase Wisdom Panel Mixed Breed, as this is the broadest test and does not require that the breeds be identified prior to testing.

What test should I use if I am not sure my dog is a purebred?

If you are not reasonably sure of the breed of your dog or it is a mixed breed, we suggest that you utilize our Wisdom Panel Mixed Breed test as it is designed to compare your dog's DNA to all the breeds within the Wisdom Panel Mixed Breed database. However if you are reasonably sure and want to test for a single breed, then you should use the Wisdom Panel Purebred test. Our Purebred test is a much more extensive test that is designed to compare your dog to known purebreds within a specified breed to see how similar or dissimilar your dog is to that breed.

How long does it take to get results?

Once the sample has been received at the lab it generally takes 2-3 weeks for the sample to be tested, results generated and report available for download on our website. You will receive email notification when the report is available for download.

Authorized Retailer Policy:

By purchasing from an Authorized Reseller, you have the assurance that you're getting new product (no damaged or stolen goods), backed by our full warranty and access to our industry leading customer support. If our products are not bought from an Authorized Reseller, we may not be able to process your test and you cannot not receive warranty or customer care support. If you are unsure, please contact the sales team at sales@wisdompanel.com before purchasing.


Product Details

  • Product Dimensions: 8.8 x 2 x 4.8 inches
  • Shipping Weight: 3.2 ounces
  • Domestic Shipping: Item can be shipped within U.S.
  • International Shipping: This item is not eligible for international shipping. Learn More
  • ASIN: B005TJT8IC
  • Item model number: Purebred DNA Test Kit
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (46 customer reviews)
  • Amazon Best Sellers Rank: #124,746 in Pet Supplies (See Top 100 in Pet Supplies)
  • Product Warranty: For warranty information about this product, please click here

Customer Questions & Answers

Customer Reviews

Top Customer Reviews

Verified Purchase
I adopted a year old Border Collie a few years ago from Border Collie Rescue of Norther California. He seemed like an odd looking Border Collie to me, but they felt certain about him. After living with him for a couple of years, he seems obviously Border Collie in both looks and behavior, with the exception that he is a couple inches taller than normal breed range and weighs more. He has the relatively more rare white with black coat, but the markings (half black face, large black patch on back) are completely consistent with that type.

The test came back indicating that he is a Border Collie. However, he fell on the very edge of the range on many of the specific analysis they do, which is entirely consistent with the fact that he is a very unusual looking BC. While the vast majority of the report spoke in support of the fully BC heritage, they did allow that the fact that he was on the edge in some tests could me either that he is from a more unusual line (which would be less represented in their database) or that something else was mixed in at some point.

I purchased this test solely with a sense of curiosity, knowing full well that it had it's limitations, and I approach it primarily for it's entertainment value. I was not at all dissatisfied in any respect - it was amusing, informative and while it didn't answer the question definitively, I was proud that it confirmed my intuitive sense of my dogs ancestry. Fun stuff.
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By Abby on January 18, 2014
Verified Purchase
I have a samoyed who I was pretty sure was purebred, but thought it would be fun to try this kit for s***s and giggles. It was easy to use and very convenient to have the pre-stamped package to send the swabs back in. I really like the report I recieved which shows the gene clustering of my dog compared to a cluster of American samoyeds, British samoyeds, and other dogs. Sure thing, she is 100% samoyed and fell right in the middle of the American cluster. I imagine this kit is even more fun to use on mixed breed pups.

I would like it if the company explained which genes they were sampling. It would probably not be interesting/make much sense to the general public, but I have a biology background and worked in a genetics lab, so I would love to see the technobabble details on the website.
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By Lidia on December 30, 2012
Verified Purchase
If you are questioning your dogs breed I would recommend doing this test. It really worked when I did it on my dog and I got my money back from the breeder.
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Verified Purchase
I used this DNA kit to find out the breed or breeds of my 5 month old puppy. I knew she had ShihTzu in her makeup, but was surprised to see she also had Chihuahua and poodle. I plan on checking the DNA of my older dog.
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Verified Purchase
I ordered two test; one for each of my dogs. The testing process was simple enough. The result process took longer than promised. I had to wait 3-4 weeks for my results. In the end it was worth it since I found out what my mixed dogs were. It was a suprise but now that I know the breeds I can see it in my dogs! Item comes with a cute chart and you can upload a pic for them to include in the center of the chart. The results are comprehensive. I think it is worth the money for a dog lover.
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Verified Purchase
For two years we thought we had a Dachshund Mix (he was adopted so we were not sure). I ordered the Purebred DNA Test Kit to put to rest all speculations. I ordered two so I could run a control on my daughter's Bull Mastiff. Well the results were surprising. Yes, the 120 pound puppy is a purebred mastiff. However our dachshund is really a poodle and cairn terrier. Our vet was as surprised as we were. This does explain the fact he can hop as high as the car window.
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Verified Purchase
Good product to find out about your dog's genealogy and see what breed its parents and grandparents were. The first time I did the cheek swabs on my puppy I didn't get a good enough sample for the lab. They promptly sent me another kit at no charge to re-do the sample.
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Verified Purchase
I finally found out what my prue-breed dog is. The only problem I had was downloading the folder they sent my email. This is probably because of my computer but they were very pleasant and mailed me a written copy. Very professional and helpful with 800 number they answered promptly.
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