- Paperback: 244 pages
- Publisher: Bard Press (June 2, 1998)
- Language: English
- ISBN-10: 9781885167293
- ISBN-13: 978-1885167293
- ASIN: 1885167296
- Product Dimensions: 7.3 x 0.6 x 10.1 inches
- Shipping Weight: 15.2 ounces (View shipping rates and policies)
- Average Customer Review: 71 customer reviews
- Amazon Best Sellers Rank: #96,850 in Books (See Top 100 in Books)
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The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires Paperback – June 2, 1998
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My second thought was has this man compiled some great stories illustrating some pre-used concepts on Marketing? You know something I've heard before. (Because if you're like me you don't need to buy another book that would have been better to convert into firewood or toilet paper).
My third thought was...So what is this magic that Roy means by "The Wizard Of Ads"? It's really quite easy for you to get into the mindset that you've been attracted by another great title worth $16.95 but where's the book?
Well The Wizard of Ads really is quite refreshing even after five years it hasn't lost it's Useful life (depreciated in value) or it's Shelf life by growing stale. I bought this book on January 9, 2002 and it's still helping me convert my thought life over into an amazing master of Marketing.
I'm not going to tell you about the book as much as I am going to tell you why I feel it works for me and if you're lucky and you like what I share it just may be a good book for you to get too. You see Roy H. Williams really has done something fresh.
This book is filled with 100 concepts that every good ad-woman or ad-man should know. And if you're really not into Advertising or Marketing concepts maybe you'll find it in you to tell your mind to "Shut UP!" for a moment so you can see how easily these concepts apply to Selling, Customer Service, Management or becoming a dangerously articulate entreprenuer business person like Roy.
The first of 100 illustrations or stories opens with an interesting conversational tone that pulls you into the dialogue and from there you really never quite feel like Roys talking to anyone but you. That's what grasped my attention.
Next although this book is paper back it is well constructed. Words printed on egg shell white paper and wonderful nostalgic imagery from the past but don't let that fool you. (The stories are quite universal and can be used in various industries). He talks about Mouse Traps, Sharks and Pigs, Nine Secret Words and a Peep behind the curtain (from the Wizard of Oz).
These unusual titles run from the beginning to the end of the book and every story is full of zeal and freshness you can use in your concepts. He helps you formulate a Marketing mindset, an approach and a wise way to tap into your audiences attention without being corny, trite or confusing.
I've waited till now to right this review as it has taken me years to test these ideas again and again. What's nice is they all are effective and cheaper than hiring Roy yourself. But a man with ideas like this is worth hiring. Get the book...It works! And yes Roy H. Williams really knows what he's talking about.
Is there anything I can do for you?
Excellent, to the point, really makes you think.
I can tell you this; I will be buying more of his books as it is worth every penny. If you were looking for some advice on your business I would highly recommend this book.