After the birth of her first child, Claudia Reuter did what 43% of moms do. She stepped away from the workforce with the idea that she could get back in later. But when her children were older that idea became challenging. Leaning-in to the existing corporate structures seemed impossible but leaning-out (to continue to stay at home) seemed unsustainable.

In Yes, You Can Do This! Claudia provides a third electrifying option: lean-in by starting up and create the rules, structures, and culture that you want. Claudia shares why she started a business, and how that led to success despite a bumpy road. Legacy corporate structures are a big part of the challenge that many people face. Claudia's advice? Harness your creativity to create the business you want, with the rules that fit your life, and change the playing field for others in the process.

In Yes, You Can Do This! Claudia takes the daunting task of starting a company and distills it down to three sections: 1) Starting Up, 2) Scaling Up, and 3) Operationalizing. Each section is loaded with personal stories, clear examples, and practical resources.

• Written from a unique perspective, readers will gain access to a variety of techniques and resources and will learn:
• How to develop and share your vision
• How to deal with stereotypes and unconscious bias
• How to leverage perceived weaknesses and turn them into strengths
• How to balance life at high speeds and avoid burnout
• How to cultivate confidence to move from idea to leading others

Praise for Yes, You Can Do This!

"It's rare to find a book on entrepreneurship that fuels your heart with inspiration and encouragement and your mind with practical, tangible things you can put into action immediately ― but this is one of them. As a woman who has started three companies and been a senior team member of five startups, this is the guide I wish I'd read when I was starting out."
―Nataly Kogan, Author of Happier Now and founder of Happier, Inc.

"Combining compelling storytelling with practical, tactical advice, Claudia has created a manifesto for the next generation of female founders. Rooted in the research around gender and work, this is a must-read for women looking to launch the next new thing."
―Jennifer McFadden, Associate Director of Entrepreneurial Programs, Yale School of Management

"A must-read for any woman considering taking the leap into entrepreneurship, Yes, You Can Do This! brings together today's best thinking about women in the workplace with practical advice for creating your dream career and life―by starting a company. Whether you are just curious or ready to take the leap, this book is a great read and a valuable resource." ―Anna Barber, Managing Director, Techstars

"Claudia helps not just the female entrepreneur, but all entrepreneurs, find their footing in what can be an overwhelming whirlwind of starting a business. This book is not only inspiring and uplifting but positively necessary for any woman looking to find success in the startup space!"
―Shira Atkins, Co-founder and CMO, Wonder Media Network

"Stories of entrepreneurial success exist in abundance for men who receive 97.8% of venture funding and hold 95% of CEO roles. What is most inspiring about Claudia's book, making me want to shout from the rooftop, is that it is told from the perspective of an everyday woman who pushed hard through barriers, doubts, and setbacks that any entrepreneur would face. On top of all that, she overcame obstacles that are uniquely ours as women today. Claudia is now a standout among women, but with her book in hand, women who want to build a business to scale have a blueprint and path to do so. Here's to making dreams come true!"
―Coco Brown , CEO and Founder, The Athena Alliance.

"Every man in any startup or fast-growing business should read this."
―Brad Feld, Managing Director, at Foundry Group