- Hardcover: 256 pages
- Publisher: Simon & Schuster (September 10, 2013)
- Language: English
- ISBN-10: 1451668406
- ISBN-13: 978-1451668407
- Product Dimensions: 6 x 0.9 x 9 inches
- Shipping Weight: 1.2 pounds (View shipping rates and policies)
- Average Customer Review: 3.8 out of 5 stars See all reviews (17 customer reviews)
- Amazon Best Sellers Rank: #1,491,075 in Books (See Top 100 in Books)
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Word of Mouse: 101+ Trends in How We Buy, Sell, Live, Learn, Work, and Play Hardcover – September 10, 2013
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From Publishers Weekly
In his latest book, serial entrepreneur Ostrofsky (Get Rich Click!), a domain-name investor best known for selling the name Business.com for .5 million, offers a trove of advice to consumers and marketers who want to better understand how to leverage technology. Equally relevant for the tech-savvy individual who wants cutting-edge insights or the beginner who just wants to turn on his or her first mobile device, Ostrofsky's guide demystifies and simplifies all things tech, covering topics ranging from recommerce (reselling goods online) and smartphone apps to smart whiteboards for e-learning. At first glance, the sheer volume of advice can seem too much to tackle, but the book's straightforward structure makes navigating this potentially intimidating topic easy. Ostrofsky breaks up the text with eye-catching graphics, cartoons, catchy pull-quotes, and includes sections called Marc my words, as well as liberally using case studies from companies that benefitted from using new technology. For any overwhelmed, overloaded, or intimated consumers or marketers, this book is a helpful, entertaining, and motivating resource. (Sept.)
“Learn, understand, compete, and win.” So advises Ostrofsky, entrepreneur and investor, who emphasizes the need to understand the opportunities offered by the tools and assistance of technology. He cites the tremendous benefits that can be derived personally and professionally from a variety of technologies, including social-media sites, apps, and many online resources. We are in the early stages of the Internet, and since technology is the language of the future, we must learn it for advancing in our personal and business lives. The author explains the many ways technology can empower us, such as by engendering parenting skills, consumer expertise, cyber safety, and education. Businesses must incorporate technology in their operations or lose market share to competitors, and Ostrofsky stresses that technology should not be feared: know what you don’t know, he suggests, and hire your weaknesses. This excellent book will appeal to a wide range of library patrons who seek a practical approach to technology and advice in how to maximize its use to grow and prosper. --Mary Whaley
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Top customer reviews
Besides that, I totally disagree in his idea of privacy and how we should rethink it to let companies to intrude our lives. In occasions, I felt the text some apologetic about that concern.
Nevertheless, the reading is easy, interesting, very well documented, and the information contained within is clue to understand how we live, buy, sell, play and communicate in the internet age today. Recommended.
Word of Mouse discusses more current digital applications and what benefits they offer.
I do like Marc these Words...Marc is definitely an Internet visionary.
Before anything, let me preface my review. I'm a student in my 20s specializing in Information Based Strategies as well as Marketing Research in the world of the Informed Consumer. I picked up Word of Mouse as a recommendation from one of my professors. He had referenced the material as one that can help reduce the "uncertainty" factor when developing a product launch.
I probably should have focused more on the subtitle: "101+ Trends in how we etc." The title itself implies that the content would only scratch the surface as it tries to summarize network dynamics. As a 90s kid who is pretty knowledgeable in the "tech" world I can't say I learned anything new from this book. I mean sure I learned about some interesting apps here and there, but I was more interested in the why factors. It definitely captures network trends from a macro perspective, which I can appreciate, however, I don't feel it has added any value as to what I didn't know.
The small statistic figures are interesting here and there, but there was no depth. Even the case studies themselves don't really go into dense detail. Thus, it is sad that I may the first to contribute to a low star rating. Nonetheless, this book may be more helpful for those who haven't really been following the social networking scene and just want to jump into it.