- File Size: 2968 KB
- Print Length: 288 pages
- Publisher: Atlantic Publishing Group Inc. (April 1, 2008)
- Publication Date: April 1, 2008
- Sold by: Amazon Digital Services LLC
- Language: English
- ASIN: B001PIIYLI
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Lending: Not Enabled
- Amazon Best Sellers Rank: #1,793,019 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
Word-of-Mouth Advertising Online and Off: How to Spark Buzz, Excitement, and Free Publicity for Your Business or Organization -- With Little or No Money Kindle Edition
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0. Introduction to Word of Mouth Marketing (WOMM)
1. First words - 5 advantages of WOMM
2. The C-word - The customer is king
3. The B-word - Buzz
4. Virtual words - Internet marketing
5. All the world's a stage - Affiliate marketing
6. For words - Viral marketing
7. Is that even a word? - Blogs
8. In words and out words - Email marketing
9. A word from our sponsors - Chapters 6-8, but for NPOs
10. The F-word - False, fake, and forthright
11. Bad words - Monitor negative buzz
12. Conclusion - Famous last words
A. Proven secrets and tips from WOMM
B. More types of low cost (or free) WOMM campaigns
There are many different types of marketing plans. Some are pretty much just advertising plans. Others are personal networking plans. Some are stickly Internet-based, i.e., Internet marketing. While others involve public speaking and doing seminars and workshops for a fee or free. The one that tends to touch upon all of these different styles of marketing is Word-of-Mouth (WOMM).
In this book you learn about the 5 steps to successful WOMM:
>>Find all the right people
>>Massage your message (give people something to talk about)
>>Give "the message/talk" away (send out free samples)
>>Pass "the talk" out (blog, viral campaign, reviews ...)
>>Stay on track
The author covers a lot of angles in this book when it comes to WOMM. I think it is definitely a worthwhile read for any small business owner who wants to reevaluate their company's marketing plan and make sure it is using WOMM to its fullest potential. 4 stars!
PS. I just read and posted a review for "Dirty Little Secrets of Buzz" (ISBN: 9781402213373). In my humble opinion, the instant book being reviewed should be read along with Dirty Little Secrets. Both books compliment each other.
In today's economy, money is a slim commodity and yet in order to grow and even stabilize your business, you must have advertising. You decide what is more appealing: spending thousands of dollars and getting equal, or possibly less, positive exposure to your business or have people sing your business and/or products praises with no cost word-of-mouth. This should be a no hesitation answer. However, even though you may know which route you would rather go, you may not know exactly how or where to start.
How to Spark Buzz, Excitement, and Free Publicity for Your Business or Organization With Little or No Money By Lynn Thorne, takes the reader step-by-step into every aspect of marketing and publicizing, from beginning to follow-ups and customer service. This is a true indispensable guide for every business person and one that will be used again and again. As an extra bonus, How to Spark Buzz, Excitement, and Free Publicity for Your Business or Organization With Little or No Money is an enjoyable read, rather than a drawn out, hair-pulling, yawn-inducing instruction guide. Informative, educational, effective and entertaining. There is no other way to go and readers of this book will cherish it as their business flourishes without their pocketbooks screaming out in pain. Highly recommend!
Here's a book that can help, really help, and it may be the last word on how to build a successful future, and one that doesn't require a whole lot more than using our best, and oldest, means of communication: Our mouth.
In "Word-of-Mouth Advertising, Online and Off," Lynn Thorne stresses, repeatedly, the subtitle of her book: How to succeed with "little or no money." Success on a shoestring is possible and this book shows you how to navigate the rocky shoals of word-of-mouth advertising, from creating a theme and a buzz, through email, viral and blog marketing, and even how to manage negative buzz.
By chapter five, she had my attention. By chapter seven (of her 11-chapter book) I was ready to get started. She proves that talk is cheap....and effective!