Word of Mouth Marketing: How Smart Companies Get People Talking: Andy Sernovitz, Guy Kawasaki: 9781419593338: Amazon.com: Books

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Word of Mouth Marketing: How Smart Companies Get People Talking illustrated edition

by Andy Sernovitz (Author), Guy Kawasaki (Afterword)

4.4 330 ratings

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Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition

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Who Is Talking About You? Master the art of word of mouth marketing with this fun, practical, hands-on guide. With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and buzz—when to use them and how simple it is to make them work. Learn what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner—and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion—and why some multi-million-dollar advertising campaigns fail to get noticed. Open your eyes to a new way of doing business—that honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends.

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ISBN-10

1419593331
ISBN-13

978-1419593338
Edition

illustrated edition
Publisher

Kaplan Publishing
Publication date

November 1, 2006
Language

English
Dimensions

6.25 x 0.75 x 9.25 inches
Print length

216 pages
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Word of Mouth Marketing: How Smart Companies Get People Talking

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330 global ratings

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Customers say

Customers find the book easy to understand and a good guide to word of mouth marketing. They find the content interesting and full of great ideas for word of mouth marketing campaigns. Readers describe it as a fun, common-sense read that provides value for money. The book emphasizes honesty and disclosure, and the suggestions are effective. Customers appreciate the author's approach to breaking down WOM into a science. However, some customers feel the book is repetitive.

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Ease of use Content Readability Value for money Authenticity Effectiveness Sturdiness Repetition

30 customers mention "Ease of use"30 positive0 negative

Customers find the book easy to understand and a good guide to word-of-mouth marketing. They say it's straightforward and simple, with clear explanations of each detail. The book is a quick read and a great way to get started with word-of-mouth.

"...Word of Mouth Marketing" has an exciting message and is very accessible even for the novice...." Read more

"Simple, easy to read, and inspiring...." Read more

"This is an extremely easy read written in conversational style. The tone of the author reminds me of Seth Godin...." Read more

"Andy did an exceptional job on this book - it's easy to read and packed with practical advice...." Read more

28 customers mention "Content"28 positive0 negative

Customers find the book's content interesting and helpful for generating ideas for word-of-mouth marketing campaigns. They say it offers an introduction to the world and psychology of word-of-mouth. The book provides great examples and insights, and helps open their minds to coming up with specific ideas.

"I loved this book not only for the specific word of mouth marketing tips, but for the enthusiasm Sernovitz brings to the subject matter as well...." Read more

"...out (though they are interesting) but rather in the way that it helps open your mind to coming up with specific ideas for your own business,..." Read more

"...It has great examples that you've never thought of and it's inspiring to think outside the box and do an awesome job at word of mouth marketing." Read more

"...I think this is a good book - it has good examples and some useful tips..." Read more

23 customers mention "Readability"23 positive0 negative

Customers find the book easy to read and a valuable resource. They appreciate the clear explanations and case studies that support the suggestions. The book is not overly technical or cheesy, like some marketing books.

"...you open up your mind to some fresh new ways to market, this is a worthwhile read." Read more

"...said, even if you recognize the concepts as obvious, it's still a good read...." Read more

"...I think this is a good book - it has good examples and some useful tips..." Read more

"...Many times we rest on our laurels and this is the perfect book to get you re-inventing your marketing strategy...." Read more

4 customers mention "Value for money"4 positive0 negative

Customers find the book helpful for marketers who want to get good value for their money. They mention it's a guide for measuring word-of-mouth and the challenge of calculating the cost.

"...But the book's value keeps growing as Andy teaches how to identify and handle a **negative talker**, and how to create a **positive talker converted..." Read more

"...in the book w ill ultimately win you more raving fans and earn you more money. Sometimes simplicity is just what the doctor ordered...." Read more

"...This book is a solid blueprint for value creation abetting the word out." Read more

"...a good perspective on what is word of mouth and the challenge to measure it financially (what is the cost if it is free?)...." Read more

3 customers mention "Authenticity"3 positive0 negative

Customers appreciate the book's authenticity. They say it helps them treat customers with respect and honesty. The book also mentions the importance of honesty and disclosure.

"...book will help you be a better person, business owner and think more like your customer...." Read more

"...I also like the emphasis on honesty and disclosure. "Nobody talks positively about a company that they don't trust or like."..." Read more

"...better business just by being better individuals, treating our clients with respect and honesty and how to use the word to spread our actions." Read more

3 customers mention "Effectiveness"3 positive0 negative

Customers find the book's suggestions effective and measurable. They appreciate the case studies that support the suggestions.

"I thoroughly enjoyed reading the case studies, as it backed up the suggestions. I have highlighted so many ideas and am ready for action!..." Read more

"Brilliant how to book on how to easily and consistently be successful at the best and most effective way to market anything and everything" Read more

"The results are measurable..." Read more

3 customers mention "Sturdiness"3 positive0 negative

Customers appreciate the book's sturdiness and good condition. They find the author's approach to WOM useful.

"...I especially liked the examples the author uses and how he broke WOM down to a science...." Read more

"Great condition as described. Fun read." Read more

"The book was in very good condition. I found it to be easy to read and user friendly." Read more

3 customers mention "Repetition"0 positive3 negative

Customers find the book repetitive.

"...The book gets quite repetitive along the way. The author just uses different words to express the same ideas over and over again...." Read more

"...To make matters worse the book repeats itself and its content could easily fit into a 20 page book." Read more

"Good, but also repetitive..." Read more

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A. Florenzano
Exciting message, accessible style
Reviewed in the United States on October 4, 2007
Verified Purchase
I loved this book not only for the specific word of mouth marketing tips, but for the enthusiasm Sernovitz brings to the subject matter as well.

I am nobody you've ever heard of - just a woman starting her own business. Sernovitz made me realize that there is a whole new way of doing things, a whole world out there that I have had no connection to.

First, this book made me feel not so bad about my lack of experience, because plenty of people with experience are just not getting it! And second, Andy's book taught me that if my business was going to have an internet presence I'd darn well better get up to speed on how to become a part of the online community and be as smart as I can about making sure people know about my product, find my website, and buy! I'd better blog - I'd better get out there - I'd better make connections, and friendships, and be a part of the conversation!

"Word of Mouth Marketing" has an exciting message and is very accessible even for the novice. This book should be a part of anyone's Business 101 learning, and I highly recommend it.

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Michael S.
An Excellent Springboard for Fresh Ideas
Reviewed in the United States on July 26, 2014
Verified Purchase
Simple, easy to read, and inspiring. From my experience, the value of this book isn't so much in the specific ideas or plans the author lays out (though they are interesting) but rather in the way that it helps open your mind to coming up with specific ideas for your own business, department, etc.

I listened to this first as an audiobook, then purchased a hard copy to reference later. I quickly purchased three more copies for key people on my Marketing team, and it's fostered a more creative, out-of-the-box mindset that is already paying off in our efforts.

If you're looking for a book to help you open up your mind to some fresh new ways to market, this is a worthwhile read.

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Tom Sales
Still a classic and more appropriate than ever
Reviewed in the United States on August 26, 2012
Verified Purchase
Not sure how much Andy updated this second edition in April of 2012 since the original was published in 2006, but--judging from years of 4- and 5-star recommendations--"Word of Mouth Marketing" is a classic. What really sold me on the purchase was seeing how Andy practices what he preaches by commenting on some of the reviews people make to keep people talking.

I read the book because I'm looking at a competitor situation where salespeople are forced to call people who visit their stores on a regular basis to see if they're ready to purchase. It's apparently very frustrating for the salespeople and drives customers crazy -- definitely away from ever coming back to buy. So this activity does the opposite of what that management team wants. They keep their salespeople active but end up killing sales and annoying people. Andy explains clearly in the book why this would be counterproductive if not fatal to the business and cause high turnover not just of customers but also of the salespeople themselves.

As other reviewers have noted, many of the suggestions and lists in the book are common sense -- or have become common sense in the six years since the original edition was written. But still, if those salespeople were encouraged to create word of mouth conversations with those prospects and recent customers that management team would be getting what it wants.

Companies who have weathered the recession and are still around may be at a point where they can really take advantage of consumers who are about to catch up with long-delayed purchases. "Word of Mouth Marketing" seems to be a better strategy than ever to get people talking and buying their "stuff".

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Todd
Do you need to generate Buzz? Buy the book!
Reviewed in the United States on July 20, 2013
Verified Purchase
First off, I've only ever written a handful of reviews on products, books...etc. this is one of them because it makes buzz campaign plans more easily actionable. I read Mark Hughes Buzz Marketing book years ago and it was great, but I needed the next step. I'm trying to generate buzz with mini campaigns for iPhone apps. For an indi developer, we need a lot of results for low cost! The strait forward plans and worksheets are worth much more than the book cost alone. I'm sure you have tons of ideas for advertising and marketing like me, but they're scribbled on random note pages, my email, note apps, etc. You need to do a few things to get the most of this after reading it:

Get all your notes and ideas and sit at a table /desk.

Print out all the free worksheets from the website and organize them.

I also bought the audio book to listen to while traveling.

Seth Godin wrote the foreword!

Just buy and read the book, download the worksheets, and plan out your campaigns!

This can put you ahead of 90% of your competitors just picking the book up.

Btw, I have no affiliation with this author. I'm a sales director by day and an iPhone app developer / marketer by night.

Thanks Andy!

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K. Livingood
Inspiring read
Reviewed in the United States on October 17, 2012
Verified Purchase
I think every marketing and PR person, every customer service rep, and every exec should have to read this. Ok, honestly, I thought most of it was pretty obvious, but apparently others don't because NO ONE does it (well, lots do, but not enough). I've been saying for a long time that if one big company decided to have good customer service/support, they'd be a rock star company and I can't figure out why they just don't get it! That said, even if you recognize the concepts as obvious, it's still a good read. It has great examples that you've never thought of and it's inspiring to think outside the box and do an awesome job at word of mouth marketing.

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Ishan
Very nice but repetitive (4.5/5)
Reviewed in India on June 20, 2020
Verified Purchase
This book is a very nice read and I enjoyed reading it. I would rate it 4.5 but since that option isn’t available so I have given it a 5 star rating. I would take that half a star because the book gets repetitive in the middle which makes it a bit un-interesting.

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Keith Farrell
I thought this was an excellent book, with only two minor caveats
Reviewed in the United Kingdom on June 7, 2017
Verified Purchase
I thought this was an excellent book, with only two minor caveats. The message of the book is very strong and very valuable, and even though I have worked with word of mouth advertising for several years, the book provided some points of view and models that I hadn't necessarily thought through completely before. I was delighted to find several useful pieces of information in this book.

There is a lot of repetition, but in my opinion this is not because the author ran out of things to say, it was more to hammer home some very important messages, such as doing business honestly and ethically, and that dishonest business practices always end up coming to light and the consequences are not worth it. Such repetition is therefore not a bad thing, although it was perhaps overstated a little in places.

The other minor issue is that the book had the misfortune to be written in the first decade of the 2000s, when the use of the internet was only beginning to blossom into what it is now. Therefore, although it talks a little about how to use the internet to help with word of mouth advertising, it shows its age in this sense, and some things have changed quite a bit in the ten years since the book was published. The core of the message remains unchanged, however, it's just that the specific examples to do with the internet are no longer as useful as they must have been at the time of publication. I do not feel that this harms the message at all.

So, these two minor caveats do not detract from the book in any meaningful way, and there is so much valuable information in here for someone setting out to open a new business, or even for someone looking to re-invigorate an existing business. Well worth the purchase.

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Cuauhtemoc Valle Maldonado
One of the best...
Reviewed in Mexico on October 9, 2016
Verified Purchase
One of the best book i have ever read. It opened my mind to a lot new ideas for my business.

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Canadian Baconator
good advice
Reviewed in Canada on May 2, 2014
Verified Purchase
Simple advice with good steps to follow. It takes time to think of the actions needed, but this book helps along the way.

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Roberta
Interessante
Reviewed in Italy on November 8, 2014
Verified Purchase
lettura e contenuto piacevoli
ideale per un rinnovare il modo più antico di fare marketing : il passa parola
da leggere

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