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Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition Hardcover – February 3, 2009

4.3 out of 5 stars 228 ratings

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Editorial Reviews

About the Author

Andy Sernovitz teaches word of mouth marketing to the biggest brands and thousands of entrepreneurs and small businesses. He is a popular keynote speaker and CEO of GasPedal and Socialmedia.org. He is also the President Emeritus of the Word of Mouth Marketing Association and teaches word of mouth marketing at Northwestern University. An 18-year veteran of the interactive marketing business, Andy has spent years helping companies learn how to do fantastic marketing. He taught entrepreneurship at The Wharton School, ran a business incubator, and started half a dozen companies.

Product details

  • Item Weight : 1.05 pounds
  • Hardcover : 232 pages
  • ISBN-10 : 1427798613
  • ISBN-13 : 978-1427798619
  • Product Dimensions : 6 x 0.78 x 9 inches
  • Publisher : Kaplan Publishing; Revised Edition (February 3, 2009)
  • Language: : English
  • Customer Reviews:
    4.3 out of 5 stars 228 ratings