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Web Word Wizardry A Net-Savvy Writing Guide 1st Edition
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Top Customer Reviews
By far the most comprehensive book that I have seen on this subject, Rachel McAlpine works through not only Web Pages but also writing and style for Ezines, writing for Search Engines, using Keywords and similar items. She ends the book with a checklist for Meta Tags, Title Tag, Description, Body Copy, Links, Optimization, Micro Content, Skim-Reading, Clarity, Adapting for the Web, Credibility, and Profitability. The checklists are well worth the price of the book by themselves.
With plenty of examples throughout the book it is clear and concise and a valuable reference to onyone designing a web site, Ezine or other Internet communication medium. If you want your site to be professional and user friendly then use this book as a magnifying glass to evaluate your site. Highly recommended.
Nonetheless, the book is clearly written, and might even prove helpful to the right audience. The right audience would be anyone "brand spanking new" to the ways of the web, with little to no knowledge of page design and usability. Yes, page design and usability--like I said, this book is not about writing content.
I was hoping for a "best practices" guide with some examples of good and bad text. There are 30 to 40 pages of text devoted to this topic. Another 40 to 50 pages are devoted to usability concerns--please note that these have been adpated directly from some well-known usability authors like Jakob Nielsen and Steven Krug, known to be at opposite ends of the usability spectrum!
Another 50 to 60 pages were devoted to search engine placement. Again, nothing earth shattering. If you've been exposed to the web, and have some basic knowledge about the innerworkings of engines, the tips won't add any value. Anohter 20 to 30 pages on misc. topics like what businesses might do well on the web. About 50 pages of pure fluff--I guess a sub-200-page book wasn't acceptable?
At the end of the book are some useful checeklists. All-in-all, the content of the book is good for newcomers to the web, but I'm thoroughly disappointed that the text matches neither the title nor the description.
Of special importance is the weight McAlpine places on being International-sensitive, because though it goes without saying, the Web is accessible to the entire world economy. And there are people who speak English in nearly every country in that world economy. So, of course, everyone is taking advantage of this fact, right? Don't count on it.
Read this book, and enlighten yourself.
No this is not an encyclopedic guide to e-copywriting or online journalism persay. It is, however, a very good baseline guide for communications professionals (and hobbiests) who may be good writers in print and now have to take that skill online. It's also a great friendly reminder guide for those of us who've been doing this so long we've forgotten some of the rules... :-)
My favorite part of this book are all the examples and screenshots. Yes, some of the stuff Rachel points out is obvious. But if it's so obvious, why do so many, many Web sites and email newsletters *still* make these dumb mistakes?
Avoid the dumb mistakes. Enjoy the author's warm voice and jokes. Check out the useful samples. Buy the book.
Most Recent Customer Reviews
Great ideas and great organization. Easy to follow and written in plain English. Couldn't be better. Very happy with this purchase.Published on June 21, 2013 by lesmis
When looking for something to help with writing articles for the web, I came across Web Word Wizardry here at Amazon. Read morePublished on May 31, 2008 by Kim Snyder| Overall Beauty Minerals
A previous reviewer stated that this is not a book on writing content for the web. I strongly disagree. Read morePublished on August 15, 2007 by Dean Bonkovich
This book really is not a web savvy guide to writing web content. Do no believe the title.Published on August 27, 2005 by Jennifer Woodard
If you're just starting out in the field of writing for the web, this is a good place to start. However, if you're looking for specific SEO (search engine optimization) writing,... Read morePublished on April 24, 2003 by Bookworm