- Paperback: 144 pages
- Publisher: Ten Speed Press; 1st edition (December 15, 2001)
- Language: English
- ISBN-10: 1580082238
- ISBN-13: 978-1580082235
- Product Dimensions: 5.4 x 0.8 x 8 inches
- Shipping Weight: 9.6 ounces
- Average Customer Review: 14 customer reviews
- Amazon Best Sellers Rank: #5,050,243 in Books (See Top 100 in Books)
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Web Word Wizardry A Net-Savvy Writing Guide 1st Edition
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"Enlightenment Now: The Case for Reason, Science, Humanism, and Progress"
Is the world really falling apart? Is the ideal of progress obsolete? Cognitive scientist and public intellectual Steven Pinker urges us to step back from the gory headlines and prophecies of doom, and instead, follow the data: In seventy-five jaw-dropping graphs, Pinker shows that life, health, prosperity, safety, peace, knowledge, and happiness are on the rise. Learn more
"Good Web writing needs to be like soda pop or champagne," says Rachel McAlpine in Web Word Wizardry: "crystal clear and fizzy." But engaging prose isn't enough. Web writing needs to be straightforward ("the enigmatic, provocative, cryptic, poetic, ironic, or witty heading is wasted on the Web," she confides) but not bland. To instill trust in the reader, it must be both personal and professional. McAlpine, a trainer and consultant in online content, addresses everything here from alt-text and source code to doorway pages and link popularity. She discusses the differences between writing for the Web and writing for intranets (private Internet systems used by large organizations). She warns against long domain names, italics, and flags as language indicators. And she devotes a considerable amount of space to the fine art of customizing pages of your Web site for specific search engines. After all, who cares how brilliant your site is, if no one can find it? --Jane Steinberg
Potent advice for the World'¬?s wannabe Webbies. Chicago Tribune.
Top customer reviews
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Its more for beginners but as someone who has been writing for the web for over 4 years now even I found helpful tips. Its easy to read and easy to follow its tips and tricks.
Its not just writing articles, there is helpful tips for search engine submission and optimizing web sites.
Its a good book all the way around and worth adding to your collection of books for writing anything for the web today.
You can't go wrong by ordering this book. I wish the author would write more books like this one!
By far the most comprehensive book that I have seen on this subject, Rachel McAlpine works through not only Web Pages but also writing and style for Ezines, writing for Search Engines, using Keywords and similar items. She ends the book with a checklist for Meta Tags, Title Tag, Description, Body Copy, Links, Optimization, Micro Content, Skim-Reading, Clarity, Adapting for the Web, Credibility, and Profitability. The checklists are well worth the price of the book by themselves.
With plenty of examples throughout the book it is clear and concise and a valuable reference to onyone designing a web site, Ezine or other Internet communication medium. If you want your site to be professional and user friendly then use this book as a magnifying glass to evaluate your site. Highly recommended.
No this is not an encyclopedic guide to e-copywriting or online journalism persay. It is, however, a very good baseline guide for communications professionals (and hobbiests) who may be good writers in print and now have to take that skill online. It's also a great friendly reminder guide for those of us who've been doing this so long we've forgotten some of the rules... :-)
My favorite part of this book are all the examples and screenshots. Yes, some of the stuff Rachel points out is obvious. But if it's so obvious, why do so many, many Web sites and email newsletters *still* make these dumb mistakes?
Avoid the dumb mistakes. Enjoy the author's warm voice and jokes. Check out the useful samples. Buy the book.