- Paperback: 136 pages
- Publisher: McGraw-Hill; 1 edition (April 1, 1987)
- Language: English
- ISBN-10: 0809247992
- ISBN-13: 978-0809247998
- Product Dimensions: 8.3 x 0.4 x 8.7 inches
- Shipping Weight: 10.4 ounces
- Average Customer Review: 4.4 out of 5 stars See all reviews (269 customer reviews)
- Amazon Best Sellers Rank: #389,869 in Books (See Top 100 in Books)
Enter your mobile number below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
Getting the download link through email is temporarily not available. Please check back later.
To get the free app, enter your mobile phone number.
Words That Sell Paperback – April 1, 1987
There is a newer edition of this item:
Customers Who Bought This Item Also Bought
Top Customer Reviews
The lessons I learned as I read some of the material:
1) You may believe you're using the right words to sell (as I did prior to reading over the book), but there are always improvements that can be made.
2) Have fun--if your current campaign isn't working as well as you'd like, tweak the copy by using some of the suggestions in this book to see if a different word sprinkled in here and there improves things. It's interesting to see what a little change can do as enough of them can add up to one big success over time.
In a nutshell, this book is a great reference to have handy regardless of what you're selling.
Bayan describes Grabbers (heads, salutations, invitations, openings, transitions), Descriptions and Benefits, Clinchers (persuasion and decision), Terms & Offers (discounts, freebies, trials, guarantees), and Special Strategies (company image, justifying a high price, knocking the competition, using demographics, flattering the reader, and appealing for contributions). Each section has pages of suggested phrasing. The appendix contains puffspeak-and its alternatives, wordy expressions, commonly confused words and more. This is not a book you read; it is a quick reference.
Richard Bayan is a full-time copywriter who shares his collection of WORDS THAT SELL in these pages.
As the author of 113 books (including revisions and foreign-language editions) and over 500 magazine articles, I highly recommend this volume to book publishers. DanPoynter@ParaPublishing.com.
That's how this book is meant to be used. If you are writing copy for any type of advertising or promotional purposes, you will find this 'Thesaurus' style book very handy. This isn't strictly a thesaurus since the words in each section aren't necessarily synonyms but more like related words. If you are new to the world of copy writing, 'copy' generally refers to any type of writing associated with sales material. For example, when you read an advertisement for a soft drink, the art of writing the ad is called 'copy writing'.
You can find other uses for the content in this book as I did above with the title for this review. But in general, most people use this book to come up with writing that is compelling enough for the reader to perform the intended action whatever that action happens to be.
The book is split into 6 sections - Grabbers, Descriptions and Benefits, Clinchers, Terms & Offers, Special Strategies, and an Appendix containing miscellaneous sections. There is a 2 page copywriting primer included that has 8 tips to learn before you start writing copy. The Appendix has several miscellaneous topics like 'Categories of Copy', 'Puffspeak - And Its Alternative', 'Wordy Expressions', 'Commonly Misspelled Words', 'Commonly Confused Words', 'Selling Yourself', 'Sample Order Forms', and 'Further Reading'.
The book is filled with pages and pages of words and in some cases expressions that are categorized into different headings under each chapter.Read more ›
Most Recent Customer Reviews
Love all the word ideas for writing my product descriptions. Thank you :)Published 25 days ago by Debbie Flaherty
This book really helps when you are trying to write your own story/Ad for your business.Published 1 month ago by Amy Proffitt
Great book. Can't wait to implement these tips and grow my business.Published 1 month ago by Amazon Customer
This book was recommended to me by one of the women in an online handmade seller group that I belong to. Read morePublished 1 month ago by 2 Many Books
What a great book, I learned a lot about choose the right words improve my sells copy, etc. I refer to it often when I writing new copy or product titles but I do find it a little... Read morePublished 1 month ago by Kirk's Mercantile
A must if you your job involves marketing and selling. This book is very handy and always on my desk. Read morePublished 1 month ago by Mary B.