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Words that Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas Paperback – April 5, 2006

4.6 out of 5 stars 843 ratings

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Frequently bought together

  • Words that Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas
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Editorial Reviews

From the Publisher

Richard Bayan spent over two decades as an award-winning advertising copywriter and copy chief. He is the author of three other books, including the companion to this book, More Words That Sell.

From the Back Cover

More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells

Looking for a better way to say "authentic?" "Words That Sell" gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person. More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition Cross-referencing of categories to jump-start creative thinking A crash course in basic copywriting techniques Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more

"Roget's" is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for "Words That Sell,"

Find the perfect words and phrases to win over customers

Grabbers that get attention:
No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into...

Descriptions and benefits that create appeal:
Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft *

Clinchers to win over your customer:
Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee

Special strategiesthat seal the deal:
Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift


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Product details

  • Publisher : McGraw-Hill Education; 2nd edition (April 5, 2006)
  • Language : English
  • Paperback : 160 pages
  • ISBN-10 : 0071467858
  • ISBN-13 : 978-0071467858
  • Item Weight : 11 ounces
  • Dimensions : 8.5 x 0.37 x 8.75 inches
  • Customer Reviews:
    4.6 out of 5 stars 843 ratings

Customer reviews

4.6 out of 5 stars
4.6 out of 5
843 global ratings
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Top reviews from the United States

Reviewed in the United States on August 14, 2019
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5.0 out of 5 stars Great resource of descriptive words that help sell your products or services.
By Peggy on August 14, 2019
This is a very simple, but HIGHLY useful book!! This book is filled with "descriptive words of products & services" that will assist you in selling. But more than that, this book is a huge time-saver!! I sell antiques on eBay, and having proven-to-sell words to describe products is wonderful! There aren't any new earth-shattering descriptive words in this book, but having them all at your fingertips and arranged in an easy-to-find way, is invaluable. The only downside of this book, is that it is printed on very thin paper (text on the previous page shows through and can make it more difficult to read). Overall, I highly recommend this book. Please mark if you find my review helpful. Thank you so much!
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Reviewed in the United States on March 26, 2017
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Reviewed in the United States on October 8, 2018
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Reviewed in the United States on September 14, 2016
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Reviewed in the United States on October 22, 2015
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Reviewed in the United States on June 28, 2019
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Top reviews from other countries

Connor
5.0 out of 5 stars Very Useful Tool
Reviewed in the United Kingdom on November 24, 2017
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5 people found this helpful
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jr1
5.0 out of 5 stars Invaluable!
Reviewed in the United Kingdom on August 28, 2019
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AJ
4.0 out of 5 stars Centuries have gone into its preparation...probably
Reviewed in the United Kingdom on October 4, 2016
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T Smith
5.0 out of 5 stars Good Handy Book
Reviewed in the United Kingdom on July 14, 2018
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Stuart Hamilton
5.0 out of 5 stars A must own book for anybody doing digital marketing or sales copywriting
Reviewed in the United Kingdom on March 31, 2018
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