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Words that Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas Paperback – April 5, 2006

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Richard Bayan (Author)
4.6 out of 5 stars 999 ratings
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  1. Print length
    160 pages
  2. Language
    English
  3. Publisher
    McGraw Hill
  4. Publication date
    April 5, 2006
  5. Dimensions
    8.5 x 0.37 x 8.75 inches
  6. ISBN-10
    0071467858
  7. ISBN-13
    978-0071467858
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Editorial Reviews

From the Publisher

Richard Bayan spent over two decades as an award-winning advertising copywriter and copy chief. He is the author of three other books, including the companion to this book, More Words That Sell..

From the Back Cover

More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells

Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person.

  • More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition
  • Cross-referencing of categories to jump-start creative thinking
  • A crash course in basic copywriting techniques
  • Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more

    Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell.

    Find the perfect words and phrases to win over customers

    Grabbers that get attention:
    No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into...

    Descriptions and benefits that create appeal:
    Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft *

    Clinchers to win over your customer:
    Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee

    Special strategies that seal the deal:
    Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift

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Product details

  • Publisher ‏ : ‎ McGraw Hill; 2nd edition (April 5, 2006)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 160 pages
  • ISBN-10 ‏ : ‎ 0071467858
  • ISBN-13 ‏ : ‎ 978-0071467858
  • Item Weight ‏ : ‎ 11 ounces
  • Dimensions ‏ : ‎ 8.5 x 0.37 x 8.75 inches
  • Customer Reviews:
    4.6 out of 5 stars 999 ratings

About the author

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Richard Bayan

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Need the services of an established wordsmith? I'm friendly, reasonably priced, easy to work with, and intent on delivering top-quality work that gets results. You can contact me directly at rickbayan at Verizon dot net.

I was born in New Brunswick, NJ, and raised there during the idyllic 1950s and '60s. After graduating from Rutgers with a degree in history, I picked up a master's in journalism from the University of Illinois. I worked briefly for a couple of trade magazines and Time-Life Books, then found my professional calling as an advertising copywriter -- first at Barron's and later at Day-Timers, where I served as copy chief from 1985 through 1999.

While at Barron's I wrote my first book, Words That Sell, a copywriter's thesaurus that quickly became a standard marketing reference. The Cynic's Dictionary followed ten years later. In 2003 I was asked to write a sequel to Words That Sell, and the result was (surprise!) More Words That Sell -- actually a very different book with a more targeted approach to selling. In 2006 I completed a major revision and expansion of the original Words That Sell.

I quit my day-job in 1999 and have been busy since then establishing myself as a freelance writer-consultant. My clients have ranged from Louis Borders (co-founder of Borders Books) to a small art cinema in Allentown, PA.

In 2007 I launched a political blog called The New Moderate (http://newmoderate.com) in a valiant (but probably doomed) attempt to bridge the gap between the battling "red" and "blue" camps in the U.S.

My first essay collection, Extremely Dark Chocolates, appeared as a Kindle e-book in 2014, followed by Lifestyles of the Doomed (2016) and The World Is My Obstacle Course (2018). They're impassioned, personal, stylishly written, and reflective of my appealingly dark brand of humor.

I live in a quaint, tree-shaded, 125-year-old former livery stable in Philadelphia with my teenage son and a middle-aged cat. I'm available for freelance projects or contract work. Wish me luck (and buy my books!).

Customer reviews

4.6 out of 5 stars
4.6 out of 5
999 global ratings
5 star
78%
4 star
13%
3 star
6%
2 star
2%
1 star
2%

Top reviews from the United States

PeggyTop Contributor: Baby
HALL OF FAMETOP 50 REVIEWER
5.0 out of 5 stars Great resource of descriptive words that help sell your products or services.
Reviewed in the United States on August 15, 2019
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Peggy
5.0 out of 5 stars Great resource of descriptive words that help sell your products or services.
Reviewed in the United States on August 15, 2019
This is a very simple, but HIGHLY useful book!! This book is filled with "descriptive words of products & services" that will assist you in selling. But more than that, this book is a huge time-saver!! I sell antiques on eBay, and having proven-to-sell words to describe products is wonderful! There aren't any new earth-shattering descriptive words in this book, but having them all at your fingertips and arranged in an easy-to-find way, is invaluable. The only downside of this book, is that it is printed on very thin paper (text on the previous page shows through and can make it more difficult to read). Overall, I highly recommend this book. Please mark if you find my review helpful. Thank you so much!
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36 people found this helpful
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Mylien Nguyen
2.0 out of 5 stars A lot of phrases you'll find here are found in cheesy infomercials like, "Act now
Reviewed in the United States on March 26, 2017
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37 people found this helpful
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Laurie
5.0 out of 5 stars The difference between okay and fantastic is all in the phrasing
Reviewed in the United States on October 8, 2018
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6 people found this helpful
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Lindsay M. Sacks
5.0 out of 5 stars If you want to be paid for copywriting, you better have this book
Reviewed in the United States on September 14, 2016
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20 people found this helpful
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honestreviews
5.0 out of 5 stars Word List Galore
Reviewed in the United States on October 18, 2020
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2 people found this helpful
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Julie Stephens
5.0 out of 5 stars Every Business Owner Will Benefit From This Book
Reviewed in the United States on October 22, 2015
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14 people found this helpful
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DW Booker
5.0 out of 5 stars Jogs your vocabulary's memory!
Reviewed in the United States on June 29, 2019
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2 people found this helpful
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Gil Gerretsen
1.0 out of 5 stars Too basic. I expected something far more advanced.
Reviewed in the United States on July 6, 2020
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Top reviews from other countries

jr1
5.0 out of 5 stars Invaluable!
Reviewed in the United Kingdom on August 28, 2019
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Connor
5.0 out of 5 stars Very Useful Tool
Reviewed in the United Kingdom on November 24, 2017
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T Smith
5.0 out of 5 stars Good Handy Book
Reviewed in the United Kingdom on July 14, 2018
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3 people found this helpful
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AJ
4.0 out of 5 stars Centuries have gone into its preparation...probably
Reviewed in the United Kingdom on October 4, 2016
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4 people found this helpful
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Stuart Hamilton
5.0 out of 5 stars A must own book for anybody doing digital marketing or sales copywriting
Reviewed in the United Kingdom on March 31, 2018
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