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Words that Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas Paperback – April 5, 2006
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From the Publisher
Richard Bayan spent over two decades as an award-winning advertising copywriter and copy chief. He is the author of three other books, including the companion to this book, More Words That Sell.
From the Back Cover
Looking for a better way to say "authentic?" "Words That Sell" gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person. More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition Cross-referencing of categories to jump-start creative thinking A crash course in basic copywriting techniques Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more
"Roget's" is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for "Words That Sell,"
Find the perfect words and phrases to win over customers
Grabbers that get attention:
No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into...
Descriptions and benefits that create appeal:
Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft *
Clinchers to win over your customer:
Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee
Special strategiesthat seal the deal:
Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift
- Publisher : McGraw-Hill Education; 2nd edition (April 5, 2006)
- Language : English
- Paperback : 160 pages
- ISBN-10 : 0071467858
- ISBN-13 : 978-0071467858
- Item Weight : 11 ounces
- Dimensions : 8.5 x 0.37 x 8.75 inches
- Best Sellers Rank: #31,933 in Books (See Top 100 in Books)
- Customer Reviews:
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Top reviews from the United States
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By Peggy on August 14, 2019
For example, say you need to eliminate customer balking and justify a high price. There happens to be a category for "Justifying A High Price," how about that? With words and phrases like:
"_____may cost more, but it's worth it."
"Isn't it better to spend a little more now, instead of a lot more later?"
"Pays for itself many times over."
"A ______ you'll be proud to own."
"Every distinguished home should have __________"
And plenty of words such as "Distinctive, Heirloom-Quality, Handcrafted, Superior".... you get the idea. There's categories for Fresh, Wholesome, Healthful, Money-Making, Security, Peaceful.... whatever descriptive words you might need for your particular business.
If you have experienced frustration at communicating the value of your product/service to clients, BUY THIS BOOK. Your business and your children's college fund will thank you.
Yes, you could technically find (and compile) all this information online for free. But who has time for that? If you value your time, buy this book!
In the meantime, I'm going go check out Phrases that Sell.
Top reviews from other countries
This book will definitely be with me going forward in all my marketing and sales endeavours.
And I love lists of any kind so just enjoying browsing the pages - I'm already adding some of my own ideas to a few of them!