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Work for Money, Design for Love: Answers to the Most Frequently Asked Questions About Starting and Running a Successful Design Business (Voices That Matter) 1st Edition

by David Airey (Author)
4.5 4.5 out of 5 stars 289 ratings
See all formats and editions
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Unlike other dry business books, this refreshing, straightforward guide from Logo Design Love author and international designer David Airey answers the questions all designers have when first starting out on their own. In fact, the book was inspired by the many questions David receives every day from the more than 600,000 designers who visit his three blogs (Logo Design Love, Identity Designed, and DavidAirey.com) each month.

How do I find new clients? How much should I charge for my design work? When should I say no to a client? How do I handle difficult clients? What should I be sure to include in my contracts?

David’s readers–a passionate and vocal group–regularly ask him these questions and many more on how to launch and run their own design careers. With this book, David finally answers their pressing questions with anecdotes, case studies, and sound advice garnered from his own experience as well as those of such well-known designers as Ivan Chermayeff, Jerry Kuyper, Maggie Macnab, Eric Karjaluoto, and Von Glitschka. Designers just starting out on their own will find this book invaluable in succeeding in today’s hyper-networked, global economy.
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  1. ISBN-10
    0321844270
  2. ISBN-13
    978-0321844279
  3. Edition
    1st
  4. Publisher
    New Riders
  5. Publication date
    November 12, 2012
  6. Part of series
    Voices That Matter
  7. Language
    English
  8. Dimensions
    5.4 x 0.7 x 8.4 inches
  9. Print length
    288 pages
  10. See all details
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Work for Money, Design for Love: Answers to the Most Frequently Asked Questions About Starting and Running a Successful Desig
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Logo Design Love: A Guide to Creating Iconic Brand Identities, 2nd Edition
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Identity Designed: The Definitive Guide to Visual Branding
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Customer reviews

4.5 out of 5 stars
289 global ratings

Customers say

Customers find the advice in the book very useful, informative, and valuable. They also describe the content as great, interesting, and a must-read for all creatives. Readers mention the book is great for any designer or freelancer, and a great resource for artists. They appreciate the readability, saying it's easy to understand and free of jargon.

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Advice levelContentDesignReadabilityPage number
26 customers mention "Advice level"26 positive0 negative

Customers find the advice in the book very useful, informative, and thought-provoking. They say it's helpful in keeping up their confidence and not selling themselves. Readers also mention the book is packed full of experiences from leading creative professionals.

"...to start up their own business, I found it to be most informative in all realms of design...." Read more

"...There are some really valuable insights in the book and some of the best ones are more about what not to do...." Read more

"...Full of great tips and lessons by Airey and other well respected creative professionals." Read more

"...Great for beginners or those of us who have stewed over starting to freelance and would find it helpful to have a lot of freelance info and tips all..." Read more

14 customers mention "Content"14 positive0 negative

Customers find the content great, fabulous, informative, and useful. They also say it's a must-read for creatives.

"...The content in the book is phenomenal and a great resource for all artists out there, but the quality of the book itself is nothing exceptional,..." Read more

"...It's worth the price and worth the read. Highly recommended." Read more

"Seriously, what a fabulous book...." Read more

"I have just started reading this book and the content seems decent so far but I’m surprised none of the reviews mention how horribly the paperback..." Read more

8 customers mention "Design"8 positive0 negative

Customers find the book great for any designer or freelancer. They say it's a resource for all artists and extremely helpful for new freelance designers. Readers also mention the author has an amazing talent.

"...I highly recommend it to all types of designers. David has an amazing talent, not only in design, but in educating at a level everyone can understand..." Read more

"Really great book for any designer or freelancer. I would recommend it for anyone thinking about taking that leap to working for themselves...." Read more

"This book is EXTREMELY HELPFUL for new freelance designers. However it is a bummer that the book is such poor quality!..." Read more

"...The content in the book is phenomenal and a great resource for all artists out there, but the quality of the book itself is nothing exceptional,..." Read more

8 customers mention "Readability"8 positive0 negative

Customers find the book easy to read and understand. They say it's concise, effective, and well-written. Readers also mention the book is free of jargon and educates at a level everyone can understand.

"...has an amazing talent, not only in design, but in educating at a level everyone can understand...." Read more

"...'s writing, then you won't be surprised to hear that this book is an easy read. David always keeps things simple and easy to understand...." Read more

"...It is very informative, thought provoking and well written!" Read more

"...covers a lot of freelance territory, but in a way that is easily readable and understood...." Read more

3 customers mention "Page number"0 positive3 negative

Customers find the page numbers in the book annoying. They mention that every page falls out when they turn it.

"...Since then, the binding has broken and pages are falling out. I bought it in new condition...." Read more

"...I didn’t even get to page 10 and two pages had already fallen out without me even pulling on the pages. Very disappointed in the quality...." Read more

"...Every page of mine has fallen out when I’ve turn it and it’s very annoying...." Read more

Bad Quality, Good Content
1 out of 5 stars
Bad Quality, Good Content
I don't like writing bad reviews, especially on other artists, but the quality of this book was not acceptable. I have had the book for a few weeks now and have read it only a few times. Since then, the binding has broken and pages are falling out. I bought it in new condition.The print job for the book was not that great either. I took a photo of one of the pages, but I don't think you can really tell from the picture. Some of the pages are slanted and the text looks like it was printed on the page twice and on top of each other, if that makes sense.The content in the book is phenomenal and a great resource for all artists out there, but the quality of the book itself is nothing exceptional, which is unfortunate. I can't exchange or return it now because of the time I've had the book. I also do want to say that I don't know if it is just with my book or if its been all of his books.
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Top reviews from the United States

Angela Lawrence
5.0 out of 5 stars A fabulous book for every type of designer.
Reviewed in the United States on February 26, 2013
Verified Purchase
I loved this book! I highly recommend it to all types of designers. David has an amazing talent, not only in design, but in educating at a level everyone can understand. Although this book is geared towards designers with their own business or looking to start up their own business, I found it to be most informative in all realms of design. As an in-house graphic designer for 14 years, it was easy to take each section of the book and apply it to my world of corporate design, with my clients being co-workers and senior executives. I learned a lot from this book and was truly inspired!
One person found this helpful
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IanVadas
5.0 out of 5 stars A great read
Reviewed in the United States on November 30, 2012
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I have followed David's blog for a couple of years now and also read his first book Logo Design Love so this was a no brainer for me. If you are familiar with David's writing, then you won't be surprised to hear that this book is an easy read. David always keeps things simple and easy to understand. I'd say about half of the book is his experience and the other half are contributions from fellow designers who started their own design businesses. There are some really valuable insights in the book and some of the best ones are more about what not to do.

Starting a business of any kind is a huge undertaking. If you are starting a design business, this covers pretty much everything you need to get started. Chances are you will make mistakes along the way so read this book and hopefully you'll make less of them.
16 people found this helpful
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Nifty Nel
5.0 out of 5 stars Really great book for any designer or freelancer
Reviewed in the United States on June 5, 2017
Verified Purchase
Really great book for any designer or freelancer. I would recommend it for anyone thinking about taking that leap to working for themselves. Even for those that have been at it for a while, there are stories and points that Airey makes that may surprise you. I'm very happy that i came across this book. Funny enough I was going to make some of the same mistakes Airey has stated he made in his career, but after reading his experiences it's help put me in the right direction. Full of great tips and lessons by Airey and other well respected creative professionals.
One person found this helpful
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Jenny Lee
4.0 out of 5 stars really helpful
Reviewed in the United States on July 22, 2013
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This book covers all of the bases without going into TOO much depth. Great for beginners or those of us who have stewed over starting to freelance and would find it helpful to have a lot of freelance info and tips all in one place.
7 people found this helpful
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d.resto
5.0 out of 5 stars Informative and Motivational.
Reviewed in the United States on March 12, 2013
Verified Purchase
I spent years in an advertising agency only to realize that it wasn't what I initially wanted to do. I was a graphic designer. I created art that was applicable to promoting a message for the companies that hired my agency. But, working under the iron fist of the art director, creative director and the client, I felt that my creativity was getting lost in their backwards thinking. Airey's book gave me the know how and courage to close that chapter of my life and begin anew. I'm now a competent freelance designer that knows how to say "NO!" to a client that just won't help me further my business and allow for my creativity and ideas to run wild. This book has provided me with many great starting points for my business and I'm positive that any creative person out there will benefit from a read through, or two.
7 people found this helpful
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john comito
5.0 out of 5 stars Best overall book I know of for starting and maintaining a design business!
Reviewed in the United States on March 13, 2014
Verified Purchase
Work for Money, Design for Love is excellent. I recommended it to a close friend today who also has a fledgling creative firm. I've maybe half a dozen books on running a freelance design business, but this is the only one I've been inspired enough to actually read and keep on reading as opposed to the others which I've tapped into and sit on the shelf as reference books to get back to. It is very informative, thought provoking and well written!
One person found this helpful
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Grace Oris
5.0 out of 5 stars Full of sound and practical advice
Reviewed in the United States on November 28, 2012
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David Airey's latest book is full of sound and practical advice for the design professional. If you're planning on launching a design business, or in the middle of trying to figure out how to make it all work, this book shows you how. Lessons range from the basics of starting--traits, specialization--to business planning, marketing, legal issues and managing clients/projects. The book highlights learning experiences from David and several other designers. There's a lot to learn from their failures and successes that we can apply in our own businesses. Totally recommend it!
2 people found this helpful
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Thomas Curran
3.0 out of 5 stars Great content but book falls apart
Reviewed in the United States on July 21, 2022
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This book is EXTREMELY HELPFUL for new freelance designers. However it is a bummer that the book is such poor quality! Keep having to tape pages back in because they fall out :/
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Top reviews from other countries

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Jennifer Meier
5.0 out of 5 stars Nice
Reviewed in Germany on May 23, 2020
Verified Purchase
Even better than expected. Great first book to read on the subject. Absolutely loved Maggie’s section towards the end about energy!
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Nuno Almeida
5.0 out of 5 stars Read before you start
Reviewed in Spain on July 20, 2019
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Pretty great book if you're about to start a business in graphic design
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NObody
5.0 out of 5 stars Great Work David
Reviewed in India on October 12, 2017
Verified Purchase
The Best Book in the Market. The best advice any one can give you. Most Important Best Guidence. It answer All the questions whatever comes in your mind Just open the Book and you find oh yes thats what I want to know.
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BOB
5.0 out of 5 stars Fantastic book! for design entrepreneurs
Reviewed in Mexico on February 20, 2017
Verified Purchase
This book explains all the perks of beign in the freelance design business. This should be a basic book in design schools
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AdelineSIM[.]Com
5.0 out of 5 stars Parfait !
Reviewed in France on June 16, 2017
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À propos du livre :
Lecture facile, répond à l'ensemble des questions que l'on se pose, explication avec des cas que différents indépendants ont connu. Ce livre aide à tous les niveaux.

À propos de sa forme :
J'ai reçu le livre abîmé et les pages étaient liées. Désagréable pour un livre que j'ai payé neuf.
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