- Paperback: 203 pages
- Publisher: Prentice Hall Press; unknown edition (October 4, 2005)
- Language: English
- ISBN-10: 0735204020
- ISBN-13: 978-0735204027
- Product Dimensions: 6 x 0.6 x 9 inches
- Shipping Weight: 8.8 ounces
- Average Customer Review: 23 customer reviews
- Amazon Best Sellers Rank: #965,665 in Books (See Top 100 in Books)
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Work the Pond! Use the Power of Positive Networking to Leap Forward in Work and Life Paperback – October 4, 2005
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A must for every executive of every level. -- Jack Mayne, Editor, West Seattle Herald
A must for senior military officers. -- JJ Quinn, Rear Admiral Retired, USN (Retired)
I've seen the secrets of this book in action ... it works. -- Steve Leahy, President/CEO, Greater Seattle Chamber of Commerce
If you want to learn how to network, then you must read this book. -- Peter Legge
Managers all over the world should read it. Heck, they should memorize it. -- Mick Fleming, American Association of Chamber Executives
Rezac's outward, what-can-I-do-for-you attitude is the key to building extensive, long-lasting connections. -- Guy Kawasaki
The book couldn't be more timely -- and timeless. -- Steve Forbes
What a revelation! I am determined to work up the Frog Chain! -- Benjamin Lai, Marketing Manager, Modern Terminals, Hong Kong
About the Author
Darcy Rezac has nearly two decades of experience as managing director of one of the most dynamic networking business organizations in North America, The Vancouver Board of Trade, and has held senior positions in government, the military, and major corporations.
Showing 1-8 of 23 reviews
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1- "In a networking situation, we frogs tend to do a lot of things that lessen our effectiveness. These include: -not giving out business cards -setting our expectations too high -investing a lot of energy in a few select people we already know -not engaging in conversation -missing the really great opportunities around us every day -being unaware we are in a networking situation -and most importantly: having no joy when we network"
2- "After more than two decades in the networking field, I have discovered, while not all successful people are great networkers, all great networkers are successful people."
3- "The real voyage of discovery consists not of finding new lands, but of seeing the territory with new eyes - Marcel Proust, Remembrance of Things Past"
4- "It turns out that our weak contacts, even distant acquaintances, are often more powerful forces in our network than close friends."
5- "While networking is an art, it's impossible to overlook the groundbreaking science that proves the power of networks and the small worlds they create...Start by recognizing the following: *Good things happen to good networkers—accept it. *The small-worlds phenomenon happens all the time— expect it. *Your network is always on—tap into it."
6- "Discovering what you can do for someone else is the seminal secret of positive networking. Thinking this way takes all the pressure off."
7- "The third secret of positive networking is a practical one. And it must be a secret, because so few people do it. Introduce yourself by name, always carry business cards and give them out. Make it a habit. » You'll find it's a worthwhile habit."
8- "« Treat everyone as equals. » It's a whole lot easier than trying to figure out who's who in the frog chain. Besides, it's the right thing to do. The four Es are all about technique—establish, extend, exchange, engage. But, there is a "fifth" E. Equality. It has to do with attitude. Employ all five, and you'll stand out from the rest of the frogs. You are on your way to being a tree frog. Establish: Establish eye contact and smile. Be focused. Extend: Be proactive. Be the first to extend your hand. Teach your kids to do the same. Develop a firm and confident handshake...Exchange: Be the catalyst, the first to give out a card. Give cards to everyone in a group. If people don't give you a business card, ask for one. Exchange cards respectfully...Engage: If you don't understand or hear a person's name immediately, ask the person to repeat it. If people don't appear to remember your name, give them a break, i Extend your hand and say your name...Have your twenty-one-second tribal introduction ready."
9- "It's no secret that going as a tag-team can take the pressure off and make things more enjoyable, particularly if you are a networking novice. First Century B.C. Roman writer of mimes, Publilius Syrus understood this: « An agreeable companion on a journey is as good as a carriage. » Yes, a companion is a nice idea, but teammate or no teammate, skill in working the pond makes networking more enjoyable, and that's what you are about to learn. Jump in."
10- "Working the pond—positively Take on a host mentality...Introduce people as soon as they enter your group. Be gracious to everyone...You'll probably experience rejection; get over it. When in Toad country, move on. Remember Network Rule No. 7...The front of the room is the place to meet people or start a group. Avoid the back of the room—networking Siberia...Set a goal of meeting seven new people and exchanging cards, at any event. This will keep you circulating, not stuck in the mud."
11- "The fifth secret of positive networking is:« Give everyone the password to the network: permission. » Give yourself and everyone you come in contact with permission to network. Be open to new people and let them into your network. The multiplier effect can be astonishing. While the fifth secret of networking is about attitude, the sixth secret of positive networking is about a simple technique: « Learn the power of asking questions and use it. » This is a very powerful tool in both group settings and one-on-one conversations. It often means stepping Outside your comfort zone. Be bold. Most people don't do it; be someone who does. Socrates was famous for it."
12- "The seventh secret of networking isn't two secrets; it's one: « Be there and know something. » You can't network effectively from behind your desk; you've got to meet people. And there's no point being there unless you have something to contribute beyond your presence. Read, listen, seek out knowledge and share it."
13- "Keep it going...To be a good networker, you need to be good at follow-up..Follow-up is all about discovering what you can do for someone else, and doing it. That's how you develop ; and form relationships..You need to learn something about people before you can discover what you can do for them. Ask Question about their company's web site and talk with others. It's a small world, and people are connected...Build your good "follow-up" reputation. Be reliable, trustworthy and prompt. Be a person who gets things done...Get involved—participate, invite someone to an event, in your networks strong...Remember, not all follow-up is successful. That's okay. So if your horse is dead—dismount...Expand your contacts beyond your small circle to include different industries, organizations, cities and countries. Science shows that a few highly connected people can link a large number of not-so-well-connected people. That's the power of networks and small worlds."
Bottom line, as Rezac notes multiple times and with his theme, is that you have to kiss a lot of frogs to find a prince - and you don't know which frog *is* the prince. So, you should approach networking as "what can I do for you" rather than the typical "what can you do for me". You should ALWAYS carry business cards and introduce yourself by name, treat everyone as equals, give people permission to network, know and ask good questions to engage with others, and participate. Each of these secrets to networking is explained and detailed in the book.
The book itself is an easy read, well written, with good stories and analogies that make the points Rezac tries to get across come alive. Worth picking up a copy.