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The Working Memory Advantage: Train Your Brain to Function Stronger, Smarter, Faster Paperback – July 22, 2014
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"Finally a book that debunks IQ as the biggest key to success. Tracy and Ross Alloway have identified the single most important skill for determining a person's success in our modern world. The fun and friendly exercises in the book bring it out in you. A must for anyone who wants to unleash inner genius." (Dave Farrow, Two Time Guinness record Holder for Greatest Memory)
“A valuable guide for readers looking to put their minds to work.” (Publishers Weekly)
“Lucid…contains useful new insights into thinking well.” (Kirkus)
"The Working Memory Advantage is at its best—and its best is very good—when the Alloways provide exercises to stretch working memory...[they] make a compelling case that working memory can be strengthened through 'small but crucial tweaks in your daily habits.' It’s a lesson worth remembering." (Psychology Today)
About the Author
Tracy Alloway, PhD, is Professor of Psychology at the University of North Florida. Formerly, she was the Director of the Center for Memory and Learning in the Lifespan. She is an expert on working memory and education, and developed the internationally recognized Alloway Working Memory Assessment. She writes a blog for Psychology Today.
Ross Alloway, PhD, CEO of Memosyne Ltd., brings working memory training to educators and parents. Ross developed Jungle Memory, used by thousands of students in over twenty countries.
Together, they edited an academic book on working memory (Psychology Press) and has published research on working memory in a variety of contexts, from education to aging, from happiness to lying, from barefoot running to Facebook. Their research has been featured on BBC, ABC News, Huffington Post, Salon, The Washington Post, and Newsweek. They have lived in El Salvador, Scotland, and currently live in Jacksonville, Florida.
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