- Series: Developer Reference
- Paperback: 624 pages
- Publisher: Microsoft Press; 1 edition (May 3, 2011)
- Language: English
- ISBN-10: 0735648123
- ISBN-13: 978-0735648128
- Product Dimensions: 7.4 x 1.5 x 8.9 inches
- Shipping Weight: 2.2 pounds (View shipping rates and policies)
- Average Customer Review: 5 customer reviews
- Amazon Best Sellers Rank: #289,115 in Books (See Top 100 in Books)
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About the Author
Mike Snyder is an industry-recognized expert on Microsoft Dynamics CRM, a member of the Microsoft Dynamics Partner Advisory Council, and a Microsoft MVP.
Jim Steger, MVP for Microsoft Dynamics, has deep experience leading global development projects and complex enterprise integration projects.
Mike and Jim are cofounders and principals at Sonoma Partners, a consulting firm specializing in Microsoft Dynamics CRM implementations.
Kristie Reid is a consulting directing at Sonoma Partners who has led 75+ CRM projects -- from complex ISV developments to large-scale enterprise migrations.
Top customer reviews
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It is also not a comprehensive guide for implementing or supporting the application, much less for advanced customization.
Finally, it really only covers the OOTB SFA features, and does not even delve into Service Management, Service Scheduling, or the Product Catalog. For this, I would wait for Dynamics CRM 2011 Unleashed, which, if it lives up to it's CRM 4.0 content, should cover these lesser-known areas of the product.
Overall, it's not a bad book, i just wish it were a little more focused on the new functionality, or just focused in general. The topics/functionality covered seem arbitrary, and this is an on-going issue with books on Dynamics CRM in general: There are only a few books that focus on one specific area of the product (typically SFA) or a particular Job Role (Typically Admin or Developers). It would behoove MSFT to put out a series of specialized books for each area and a number of essential job roles.
To sum it up, the book does a good job of showing how customizable MS CRM is out of the box, without writing a single line of code; it doesn't even start to delve into the issues a CRM 4 developer would ask himself when starting up with CRM 2011.
It just seems odd to write a whole book about customizations without any chapter on code (be it client-side or on the server) -- I can't think of any customized CRM project that hasn't required custom code.
Hopefully, there's a "Programming CRM 2011" title in the works at MS Press...
But the interesting part is that, although I am not a developer, I can do some of these customizations myself. You don't have to be a developer or system admin for many of these tips! It does help if you are a power user as a starting point.
The newly introduced concept of Solutions is covered in this book too. With these packaged customizations you can select from the Dynamics Marketplace, you can plug and play some solutions that you might not have the time to create yourself. This book is a must-read for those who want to do the most with their CRM investment.