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The World According to Star Wars Hardcover – Deckle Edge, May 31, 2016
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“Irresistibly charming, acclaimed legal scholar Sunstein writes partly as a rigorous academic and partly as a helpless fanboy as he explores our fascination with Star Wars and what the series can teach us about the law, behavioral economics, history, and even fatherhood. This book is fun, brilliant, and deeply original.”—Lee Child
The New York Times and Washington Post bestseller, fully revised and updated.
There’s Santa Claus, Shakespeare, Mickey Mouse, the Bible, and then there’s Star Wars. Nothing quite compares to sitting down with a young child and hearing the sound of John Williams’s score as those beloved golden letters fill the screen. In this fun, erudite, and often moving book, Cass R. Sunstein explores the lessons of Star Wars as they relate to childhood, fathers, the Dark Side, rebellion, and redemption. As it turns out, Star Wars also has a lot to teach us about constitutional law, economics, and political uprisings.
In rich detail, Sunstein tells the story of the films’ wildly unanticipated success and explores why some things succeed while others fail. Ultimately, Sunstein argues, Star Wars is about freedom of choice and our never-ending ability to make the right decision when the chips are down. Written with buoyant prose and considerable heart, The World According to Star Wars shines a bright new light on the most beloved story of our time.
- Print length240 pages
- LanguageEnglish
- PublisherDey Street Books
- Publication dateMay 31, 2016
- Dimensions5.5 x 0.78 x 7.25 inches
- ISBN-100062484222
- ISBN-13978-0062484222
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From the Publisher
Cass Sunstein Talks With Baratunde Thurston
Baratunde Thurston is a comedian, writer, and cultural critic.
Baratunde Thurston (BT): I love the chapter on the secrets of success and why Star Wars became such a phenomenon. You identify three factors: quality, timing, and social influences. So let's talk about Donald Trump. Why do you think he's been so successful?
Cass Sunstein (CT): Star Wars shows that in a time of division and polarization, a lot of people like a Tough Guy. His bluntness, humor, and edge have obviously appealed to many people. He also caught a wave: Once he seemed popular, he got more popular. Many voters like him because they think other voters like him.
BT: One of the great themes of the book is forgiveness, and the bond between father and son. I read in an interview that your son helped inspire this book. What do you want him to take away from it?
CS: You're free to choose: Your path will be your own. And even if you make mistakes, you can always be redeemed. (Visit the Dark Side, at least once, but please, boy, don't linger!)
BT: When the first Star Wars film was released in 1977, there were no YouTube cat videos or internet memes. Do you think it's even possible in our current media landscape to experience another phenomenon on the scale of Star Wars?
CS: Sure. Possible anything is. Think about Harry Potter or Taylor Swift. Also: The Force Has Awakened.
BT: Screenwriter Lawrence Kasdan wanted to kill off Luke and felt movies have "more emotional weight if someone you love is lost along the way." Lucas obviously didn't agree. Decades later, we live in the world of Game of Thrones, where main characters get killed all the time. Did Kasdan's viewpoint win out in the long run?
CS: Nope. No. No! George Lucas was right and the amazing and brilliant Kasdan was wrong. Han Solo should not have died!
In many shows, no one you loves ends up dying. Seen Begin Again, that underrated masterpiece? (True, the Game of Thrones team knows what it's doing.)
BT: In the chapter on rebellion and group polarization, you cite research that says 'if you put a bunch of rebels in a room and ask them to discuss the rebellion, they'll get more extreme.' Have modern news media and digital social networks increased polarization by limiting our information pools? I just want to blame Mark Zuckerberg, so I'm asking, can you help me do that?
CS: There's no doubt that a fragmented media market and social media increase polarization and group polarization (which means that when people talk to like-minded others, they get more extreme). That's a big source of our current divisions. People live in different communications universes (even if everyone sees Star Wars).
BT: You claim (convincingly) that Star Wars brings people together: young and old, Republican and Democrat. What is the single most important lesson our gridlocked Congress can learn from Star Wars?
CS: "Only a Sith deals in absolutes." —Obi-Wan Kenobi
Editorial Reviews
Review
“[Sunstein’s] enthusiasm is endearing...[the] Harvard Law professor uses George Lucas’s cinematic phenomenon to tackle such disparate topics as the creative process, the writing of constitutional law, and why people commit terrorist acts.” — New Yorker
“Enlightening...perceptive...Mr. Sunstein comes across as an energetic, friendly dinner-party tablemate.” — New York Times
“Entertaining…the ultimate primer for guiding a Star Wars padawan to the level of Jedi Knight.” — TIME
“Delightful… informative without being boring, funny without being silly.. a marvelous swift read. The force is strong with this one.” — The Economist
“If you love Star Wars or are a nerd and want an engaging introduction to concepts in legal theory or behavioural economics, Sunstein does the trick with levity and clarity’.” — The Times
“An enlightening and surprisingly personal tour of a galaxy...Sunstein offers plenty of fun details and opinions.” — Washington Post
“Sunstein makes a strong case that [Star Wars] contains real insights into the way we think about religion, work, and family...the book’s takeaways are universal.” — Fortune
“In this gem of a book, Cass Sunstein uses the Star Wars series to explore profound questions about being a parent, a child, and a human. It will change the way you think about your own journey, might even make you pick up the phone and call your dad.” — Walter Isaacson
“Irresistibly charming, acclaimed legal scholar Sunstein writes partly as a rigorous academic and partly as a helpless fanboy as he explores our fascination with Star Wars and what the series can teach us about the law, behavioral economics, history, even fatherhood. This book is fun, brilliant, and deeply original.” — Lee Child
“In this remarkable, book Sunstein manages to connect invisible gorillas, hit songs, conspiracy theories, and constitutional law. For anyone who loves the movies, or loves to think about how the world works, or simply loves their father The World According to Star Wars will provoke and inspire.” — Duncan Watts, Principal Researcher at Microsoft Research and author of Everything is Obvious (Once You Know the Answer)
“Fun and informative without getting bogged down with being too analytic or too fan-ish.” — Jeffrey Brown, author of the bestselling Goodnight Darth Vader
“Smart and interesting.” — Kirkus Reviews
“A light and breezy read filled with beautiful and funny anecdotes…worth the price of admission.” — Allen Voivod, Star Wars 7x7 Podcast
“Cass R. Sunstein has done it: He’s made Star Wars into a valuable legal text. In The World According to Star Wars, he considers the social, political, and moral ramifications of the films’ mythology… Sunstein provides new insights into a series we love.” — Slate
“[a] soon-to-be-required-for-college text” — Geeks of Doom
From the Back Cover
There’s Santa Claus, Shakespeare, Mickey Mouse, the Bible, and then there’s Star Wars. Nothing quite compares to sitting down with a young child and hearing the sound of John Williams’s score as those beloved golden letters fill the screen. In this fun, erudite, and often moving book, Cass R. Sunstein explores the lessons of Star Wars as they relate to childhood, fathers, the Dark Side, rebellion, and redemption. As it turns out, Star Wars also has a lot to teach us about constitutional law, economics, and political uprisings.
In rich detail, Sunstein tells the story of the films’ wildly unanticipated success and explores why some things succeed while others fail. Ultimately, Sunstein argues, Star Wars is about freedom of choice and our never-ending ability to make the right decision when the chips are down. Written with buoyant prose and considerable heart, The World According to Star Wars shines a bright new light on the most beloved story of our time.
Praise for The World According to Star Wars
“Star Wars is the ultimate mythological tale of our age, a hero’s journey that is a tribute to the beauty of human freedom as well as an exploration of its dark complexities. In this gem of a book, the brilliant Cass Sunstein uses the series to explore profound questions about being a parent, a child, and a human. It will change the way you think about your own journey, and it might even make you pick up the phone and call your dad.”—Walter Isaacson
“Irresistibly charming, acclaimed legal scholar Sunstein writes partly as a rigorous academic and partly as a helpless fanboy as he explores our fascination with Star Wars and what the series can teach us about the law, behavioral economics, history, and even fatherhood. This book is fun, brilliant, and deeply original.”—Lee Child
“For anyone who loves the movies, or loves to think about how the world works, or simply loves their father, this book will provoke and inspire.”—Duncan Watts
About the Author
Cass R. Sunstein is the Robert Walmsley University Professor at Harvard, where he is founder and director of the Program on Behavioral Economics and Public Policy. He is the most cited law professor in the United States and probably the world. He has served as Administrator of the White House Office of Information and Regulatory Affairs and as a member of the President’s Review Group on Intelligence and Communications Technologies. He is the winner of the 2018 Holberg Prize. His many books include the bestseller Nudge: Improving Decisions about Health, Wealth, and Happiness (with Richard H. Thaler), Simpler: The Future of Government, and Republic.com. A frequent adviser to governments all over the world and a columnist for Bloomberg View, he is married to the United States Ambassador to the United Nations, Samantha Power.
Product details
- Publisher : Dey Street Books; First Edition (May 31, 2016)
- Language : English
- Hardcover : 240 pages
- ISBN-10 : 0062484222
- ISBN-13 : 978-0062484222
- Item Weight : 11.9 ounces
- Dimensions : 5.5 x 0.78 x 7.25 inches
- Best Sellers Rank: #204,032 in Books (See Top 100 in Books)
- #199 in Business & Professional Humor
- #319 in Movie History & Criticism
- #562 in Popular Culture in Social Sciences
- Customer Reviews:
About the author

Cass R. Sunstein is the Robert Walmsley University Professor at Harvard Law School, where he is the founder and director of the Program on Behavioral Economics and Public Policy. He is by far the most cited law professor in the United States. From 2009 to 2012 he served in the Obama administration as Administrator of the White House Office of Information and Regulatory Affairs. He has testified before congressional committees, appeared on national television and radio shows, been involved in constitution-making and law reform activities in a number of nations, and written many articles and books, including Simpler: The Future of Government and Wiser: Getting Beyond Groupthink to Make Groups Smarter.
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To my error (hey it’s lazy weekend after all), it took me several chapters to finally get curious enough to look at who the author was, since the book is filled with so many solid social and scientific findings. And would you believe it, it’s Cass R. Sunstein, the American legal scholar and behavioural economics expert, the author of several interesting books including the co-author of the best-seller “Nudge.”
With that in mind, in a Malcolm Gladwell-esque kind of narrative, this book is the social science about the whole phenomenon of Star Wars, from the obscure beginning where all of the actors and even George Lucas himself believed that the first (and only) movie would flop, to the mega success of the franchise, to the cult-like followers the movies have created in our pop culture around the world.
Moreover, in a Freakonomics-like approach, the book also provides the analysis of the world through the lens of Star Wars, including comparative studies with Martin Luther King Jr, Jesus, Buddha, Thomas Jefferson, Oedipus, Vladimir Putin, even Stoicism, among many other surprisingly random but relevant examples. It has several current affairs arguments as well such as on US supreme court justice system using the analogy of the Empire vs Republic, or Jedi mind control for advertising industry, or one very beautiful illusionist woman who can make tables and chairs fly (relevant to using “The Force”), while the author uses best of the best scientific explanations or concepts to make his arguments (such as using Thinking, Fast and Slow by Daniel Kahneman, the invincible gorilla experiment, and referring to Influence by Robert Cialdini).
Some intriguing revelations also come up every once in a while, such as the fact that Harrison Ford was merely a 35 year old carpenter making a door on the set of the movie when George Lucas decided to cast him as Han Solo! Or the journey inside George Lucas’ train of thoughts when creating Star Wars, where the fact that Lucas highly adapt the hero’s journey from Joseph Campbell’s “The Hero with a Thousand Faces” and put them in an unfamiliar context (the outer space, in a galaxy far far away) and add some twists along the way, can shed a light on how the whole saga were and are being created.
All in all, it’s a fun read, it’s light but intriguing, and we can still learn a lot from the struggles and successes of creating one of the most recognisable brands in the world. I just cannot believe that I can learn a lot about the psychology of the crowd from a fun book about Star Wars.
Cass Sunstein, a Harvard Law professor, brings the analytical mind of his profession to bear in discussing various elements of Star Wars the franchise. Across ten chapters, referred to as ‘Episodes,’ Sunstein grapples with Star Wars in two different ways. First, Sunstein explores why exactly Star Wars is popular in the first place, beginning with the original film in 1977. The exploration of its popularity leads to discussion of the themes of the film and following trilogies, such as the Christian theological components, the family elements, and the political statements that constitute the fabric upon which our intergalactic Bayeux Tapestry is stitched upon. Second, the author deliberates on how Star Wars can be applicable to real life, providing examples within the Star Wars universe to demonstrate aspects of the real world. This extends to everything from real world perception of athletes to a lengthy side trip into how Constitutional law has evolved over the course of the United States’ history.
The result is almost always entertaining, though be warned, in the course of explaining how for example popularity of a topic can grow, Sunstein unflinchingly dedicates a number of pages to academic approaches and studies. Undoubtedly, he has reduced them to their barest parts for ease of understanding, but at times, the weeds still grow a little high and the reader’s attention threatens to wander away with hopes of getting back to the true topic at hand, Star Wars. There are a couple of instances of this occurring, but they are generally brief and do provide a new perspective to frame the how and why of Star Wars’ popularity or the manner in which the Emperor Palpatine may not have expected the rebellion to be as successful as it was.
The roughest chapter, surprisingly, is the second to last, dedicated to Constitutional law. Literally Sunstein’s bread and butter, and perhaps because he is a passionate teacher of the subject, it’s a section that overstays its welcome. Granted, as survivors of a Constitutional Law class ourselves, our own knowledge may have made the topic a bit more ho hum than it truly is, but nevertheless, the chapter felt a few pages too long. Length is an issue for The World According to Star Wars, as it’s a fairly short book, only 180 pages, discounting notes, index and acknowledgments. It’s also published in a physically smaller format, which stretches out the page count with pages that have full sized text but are not printed on your typical full sized page.
None of these complaints represent a reason not to sit down and read The World According to Star Wars, as it is a thoroughly enjoyable work. It does offer bits of information about the origin of Star Wars, which makes one want to immediately run out and purchase J.W. Rinzler’s heralded history of the making of the film. Likewise, from a fan perspective, it’s fun to engage in a conversation with the text over the Star Wars related topics Sunstein raises, such as the proper viewing order of the current films or the even more controversial issue of ranking the films by quality (perhaps the most contentious moment in the book). Sunstein also offers one of the best distilled explanations of Joseph Campbell’s monomyth, providing a framework which allows for easy application to not just Star Wars, but every tale or story that has embedded itself into our cultural consciousness.
If you are a fan of Star Wars, you will enjoy Cass Sunstein’s The World According to Star Wars. If you enjoy analytical evaluations of different subjects or genres, you may also enjoy this work. The World According to Star Wars, at its current Amazon price of $12/13 is affordable gift to any Star Wars fan, including one’s self, which guarantees a light and enjoyable discourse on one of our favorite topics.
Reviewed in the United States 🇺🇸 on March 1, 2023
Top reviews from other countries
States no refund not available , Amazon need to look at this seller
Reviewed in the United Kingdom 🇬🇧 on February 22, 2019
Worth a read if you're a nerd like me :-) MTFBWY always.













