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World Changers: 25 Entrepreneurs Who Changed Business as We Knew It Hardcover – December 8, 2011

4.4 out of 5 stars 24 customer reviews

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About the Author

John A. Byrne's distinguished magazine career included periods as executive editor of BusinessWeek, editor in chief of Fast Company, and associate editor at Forbes. He is the founder of C-Change Media, a digital media company that is building a network of Web sites and blogs in business niches. He is the author or coauthor of eight other previous books, including Jack: Straight from the Gut, with Jack Welch. He lives in Corte Madera, California.
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Product Details

  • Hardcover: 288 pages
  • Publisher: Portfolio (December 8, 2011)
  • Language: English
  • ISBN-10: 1591844509
  • ISBN-13: 978-1591844501
  • Product Dimensions: 6.2 x 1 x 9.2 inches
  • Shipping Weight: 1 pounds
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (24 customer reviews)
  • Amazon Best Sellers Rank: #333,926 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Hardcover
The book is written very simply, presumably to appeal to a wider audience, but there is nothing that would trouble an eighth grader with even minimal exposure to business. The book lacks any form of independent thought or contemplation, but is essentially a short profile of each of the entrepreneurs. It appears as though one would learn more about the subjects if one were to look at their Wikipedia pages than by reading the book. Questions such as "what did you learn from that experience?" (229) or "what are the other guiding principles?" (99) are softball questions that are typically asked of entry level job candidates by corporate recruiters.
In the rare instance that an editor of a major news organization receives the chance to interview some of the world's most successful entrepreneurs, one would hope that he would take the advice of his interviewees and seize the "opportunity" to learn something significant. The book lacks any critical thought or process that separates it from other profiles of successful leaders. Indeed, the chapters themselves are more laudatory of the subjects and their achievements than they are critical. As a motivational tool for the uneducated, this book would be effective, but in terms of expanding the decision making capacity of future leaders or managers, "World Changers" serves only to underline rudimentary business concepts.
Having said that, for the marketing novice, the book contains a fair number of ideas presented by each of the subjects that can be useful. "Look for opportunities where you can truly bring a better offering forward to the customers and market you serve" (Dell 123) is good advice for those who are not experienced, but for experienced business students and decision makers it is an elementary concept.
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Format: Hardcover Verified Purchase
John A. Byrne is chairman and editor-in-chief of C-Change Media Inc., a digital media startup that is launching a network of websites for the global business community. C-Change currently has two highly successful sites, Poets&Quants.com and Poets&QuantsforExecs.com. Little more than two years old, P&Q generates more than one million monthly page views and boasts a book imprint division which published its first title in 2012. World Changers is his first book in ten years since the publication of his collaboration with General Electric Chairman Jack Welch. Straight from the Gut (2003). His other books include the recently published It's All About Who You Hire, How They Lead...and Other Essential Advice from a Self-Made Leader (2013), co-authored with Mort Mandel, a self-made billionaire and highly successful entrepreneur in both the for-profit and non-profit worlds. Also, Informed Consent (1995), The Whiz Kids (1993), Chainsaw (1999), Odyssey (1987), and The Headhunters (1986).

Years ago during an annual meeting, GE's then chairman and CEO, Jack Welch, explained his reasons for admiring entrepreneurial companies: ""For one, they communicate better. Without the din and prattle of bureaucracy, people listen as well as talk; and since there are fewer of them they generally know and understand each other. Second, small companies move faster. They know the penalties for hesitation in the marketplace. Third, in small companies, with fewer layers and less camouflage, the leaders show up very clearly on the screen. Their performance and its impact are clear to everyone. And, finally, smaller companies waste less. They spend less time in endless reviews and approvals and politics and paper drills. They have fewer people; therefore they can only do the important things.
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Format: Hardcover Verified Purchase
This book was a great resource, It gives us a small piece of twenty five modern day business leaders and entrepreneurs. The author writes about them and even interviews some of them to share's specific experiences and what we can learn from them. I really enjoyed and appreciated many of the pieces on the men and women in the book and I have read about them in more detail. It's a nice compilation and review. Although many lessons are repetitive and the profiles seem to sound the same after a while, I still feel like this provides good lessons for the reader.
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Format: Kindle Edition Verified Purchase
This book was amazing. It gives us a quick glimpse of twenty five modern day business leaders and entrepeneurs. The author writes about them and even interviews some of them to share their experiences and what we can learn from them. I really enjoyed and appreciated many of the works on men I have read about in more detail. It's a nice compilation and review.

Although many lessons are repetitive and the profiles seem to sound the same after a while, I still feel like this was an amazing reinforcement for the reader. I believe that one can never get enough motivation and inspiration. That is what this book truly gives you. It makes you want to go out there and achieve your passionate dreams in life.

This book is also a quick and easy read. The short chapters enable you to ready them quickly but thoroughly. I even took notes on every chapter in order to organize the great lessons learned. Therefore, I don't only recommend this book. I say it is a MUST READ for anyone looking to succeed in business and in life.
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