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World Changers: 25 Entrepreneurs Who Changed Business as We Knew It Hardcover – December 8, 2011
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In the rare instance that an editor of a major news organization receives the chance to interview some of the world's most successful entrepreneurs, one would hope that he would take the advice of his interviewees and seize the "opportunity" to learn something significant. The book lacks any critical thought or process that separates it from other profiles of successful leaders. Indeed, the chapters themselves are more laudatory of the subjects and their achievements than they are critical. As a motivational tool for the uneducated, this book would be effective, but in terms of expanding the decision making capacity of future leaders or managers, "World Changers" serves only to underline rudimentary business concepts.
Having said that, for the marketing novice, the book contains a fair number of ideas presented by each of the subjects that can be useful. "Look for opportunities where you can truly bring a better offering forward to the customers and market you serve" (Dell 123) is good advice for those who are not experienced, but for experienced business students and decision makers it is an elementary concept.Read more ›
Years ago during an annual meeting, GE's then chairman and CEO, Jack Welch, explained his reasons for admiring entrepreneurial companies: ""For one, they communicate better. Without the din and prattle of bureaucracy, people listen as well as talk; and since there are fewer of them they generally know and understand each other. Second, small companies move faster. They know the penalties for hesitation in the marketplace. Third, in small companies, with fewer layers and less camouflage, the leaders show up very clearly on the screen. Their performance and its impact are clear to everyone. And, finally, smaller companies waste less. They spend less time in endless reviews and approvals and politics and paper drills. They have fewer people; therefore they can only do the important things.Read more ›
Although many lessons are repetitive and the profiles seem to sound the same after a while, I still feel like this was an amazing reinforcement for the reader. I believe that one can never get enough motivation and inspiration. That is what this book truly gives you. It makes you want to go out there and achieve your passionate dreams in life.
This book is also a quick and easy read. The short chapters enable you to ready them quickly but thoroughly. I even took notes on every chapter in order to organize the great lessons learned. Therefore, I don't only recommend this book. I say it is a MUST READ for anyone looking to succeed in business and in life.
Most Recent Customer Reviews
As a student of University of Baltimore enrolled in Entrepreneurship 300, World Changers was a recommended reading that turned out to provide great insight into the world of... Read morePublished 8 months ago by Dawn Lemon
AMAZING the only thing i can say. very inspiringPublished 12 months ago by Ashley Michelle Williams
I wish could give it 0 stars. It is the worst and most boring book I have ever read. It makes be fall asleepPublished on August 9, 2014 by Marissa Mcdonough