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This book is unique because it is written by a video pro, not just an author. It gives you very helpful and hands on advice, which is specific and easy to use. For example, it discusses items that I had not heard of before, such as the rule of thirds. I would recommend this book to anyone who is interested in the advertising of their book. Richard Bailey's tone is very direct, which some people might not like, but I found to be very refreshing, to the point, and straight forward. There are also a couple of jokes in there, which make it fun. It is written in a step by step format on how to make your book trailer, which is nice. Other books out there are not as detailed.