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The World Is Flat 3.0: A Brief History of the Twenty-first Century Paperback – July 24, 2007
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“Captivating . . . an enthralling read. To his great credit, Friedman embraces much of his flat world's complexity, and his reporting brings to vibrant life some beguiling characters and trends. . . . [The World is Flat] is also more lively, provocative, and sophisticated than the overwhelming bulk of foreign policy commentary these days. We've no real idea how the twenty-first century's history will unfold, but this terrifically stimulating book will certainly inspire readers to start thinking it all through.” ―Warren Bass, The Washington Post
“Nicely sums up the explosion of digital-technology advances during the past fifteen years and places the phenomenon in its global context. . . . Friedman never shrinks from the biggest problems and the thorniest issues.” ―Paul Magnusson, BusinessWeek
“[This book's] insight is true and deeply important. . . . The metaphor of a flat world, used by Friedman to describe the next phase of globalization, is ingenious.” ―Fareed Zakaria, The New York Times Book Review (front cover review)
“A brilliant, instantly clarifying metaphor for the latest, arguably the most profound conceptual mega-shift to rock the world in living memory.” ―David Ticoll, The Globe and Mail (Toronto)
“No one today chronicles global shifts in simple and practical terms quite like Friedman. He plucks insights from his travels and the published press that can leave you spinning like a top. Or rather, a pancake.” ―Clayton Jones, The Christian Science Monitor
“[The World is Flat] is filled with the kind of close reporting and intimate yet accessible analysis that have been hard to come by. Add in Friedman's winning first-person interjections and masterful use of strategic wonksterisms, and this book should end up on the front seats of quite a few Lexuses and SUVs of all stripes.” ―Publishers Weekly (starred review)
About the Author
Thomas L. Friedman has won the Pulitzer Prize three times for his work at The New York Times, where he serves as the foreign affairs columnist. He is the author of three previous books, all of them bestsellers: From Beirut to Jerusalem, winner of the National Book Award for nonfiction; The Lexus and the Olive Tree: Understanding Globalization; and Longitudes and Attitudes: Exploring the World After September 11. In 2005 The World Is Flat was given the first Financial Times and Goldman Sachs Business Book of the Year Award, and Friedman was named one of America's Best Leaders by U.S. News & World Report. He lives in Bethesda, Maryland, with his family.
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The world has changed and it continues to change and not in the notable, transforming ways history has seen before. Governments are not being toppled. Political revolutions are not exploding. But the power is shifting, it is shifting the people.
With the rapid rise of consumer technology, more people are connected than ever before. The world has become much smaller, or as Thomas L. Friedman says, “The world is flat.”
Consumers do not have to rely on the restricted knowledge of real estate agents to find the perfect home, as countless internet sites can show you the entire market. No longer do we have to drive from car lot to car lot to find a great deal on a used car. And no longer do you have to throw on a suit and walk up and down an office building looking for a job. The information has come to the people and the people have changed the game.
Now small companies with little or no capital can become a global player over night. Established companies have learned to adapt and quickly.
The World is Flat by Thomas L. Friedman is a very interesting read on the changing times. The latest edition of this book was written in 2007, right before the start of the great recession, so it would be interesting to see if Friedman’s thoughts were changed by this major market malfunction.
This book is good but a little long. Friedman includes a lot of interviews and anecdotes, however his stories do not have the power or sharpness of Malcolm Gladwell or the Freakonomics authors.
The World is Flat seethes from the excess of demagogy, which makes the author a great candidate for a politician. The content of the book is painfully outdated. Author instead focus on the mechanisms that shape the beginning of the twenty-first century, persistently presents case studies.
Conclusion; if someone wants to scramble through for more than 600 pages to find some valuable comments and bon mots, then I wish you good luck and a lot of patience.
This is THE MOST EYE OPENING BOOK FOR THIS CENTURY.
There is a swathe of people throughout the world who would not share Friedman's view. For example, those people who smash a McDonald's store and somehow think this is going to improve the lot of the poor in the third world. These people will have no reason to share Friedman's overall outlook. Similarly, those people who believe that free trade is some form of conspiracy against the poor will be also be disillusioned with Friedman. And, of course, those disenfranchised would be martyrs of the Islamic world do not even want to contemplate a world where free trade and free thought reign supreme will find little to praise in this book.
Let there be no doubt, the world is flattening. For the most part, this is a very good thing. It offers prospects for the alleviation of poverty in the third world and it presages greater freedom everywhere. Let us not, however, discount the threats to this scenario. The battle has not yet been won by the flattening forces. But Friedman would probably be hopeful that his ideas will win the day. If the forces of backwardness were to succeed for whatever reason, global immiserisation would follow. This is not in anyone's interest.
I thoroughly recommend this book to the general reader interested in global trends. It is well written and lively throughout. Yes, Friedman does have an axe to grind. What authors of non-fiction don't? But Friedman sees a world of possibilities; a world where "dreamers in action" can hopefully succeed over "martyrs in waiting." No doubt this view will not be supported by all. Regardless, it is the world's best hope.