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The World Is Flat 3.0: A Brief History of the Twenty-first Century Paperback – July 24, 2007
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“Captivating . . . an enthralling read. To his great credit, Friedman embraces much of his flat world's complexity, and his reporting brings to vibrant life some beguiling characters and trends. . . . [The World is Flat] is also more lively, provocative, and sophisticated than the overwhelming bulk of foreign policy commentary these days. We've no real idea how the twenty-first century's history will unfold, but this terrifically stimulating book will certainly inspire readers to start thinking it all through.” ―Warren Bass, The Washington Post
“Nicely sums up the explosion of digital-technology advances during the past fifteen years and places the phenomenon in its global context. . . . Friedman never shrinks from the biggest problems and the thorniest issues.” ―Paul Magnusson, BusinessWeek
“[This book's] insight is true and deeply important. . . . The metaphor of a flat world, used by Friedman to describe the next phase of globalization, is ingenious.” ―Fareed Zakaria, The New York Times Book Review (front cover review)
“A brilliant, instantly clarifying metaphor for the latest, arguably the most profound conceptual mega-shift to rock the world in living memory.” ―David Ticoll, The Globe and Mail (Toronto)
“No one today chronicles global shifts in simple and practical terms quite like Friedman. He plucks insights from his travels and the published press that can leave you spinning like a top. Or rather, a pancake.” ―Clayton Jones, The Christian Science Monitor
“[The World is Flat] is filled with the kind of close reporting and intimate yet accessible analysis that have been hard to come by. Add in Friedman's winning first-person interjections and masterful use of strategic wonksterisms, and this book should end up on the front seats of quite a few Lexuses and SUVs of all stripes.” ―Publishers Weekly (starred review)
From the Back Cover
• The reasons why the flattening of the world “will be seen in time as one of those fundamental shifts or inflection points, like Gutenberg’s invention of the printing press, the rise of the nation-state, or the Industrial Revolution”
• An explanation of “uploading” as one of the ten forces that are flattening the world, as blogging, open-source software, pooled knowledge projects like Wikipedia, and podcasting enable individuals to bring their experiences and opinions to the whole world
• A mapping of the New Middle—the places and spaces in the flat world where
middle-class jobs will be found—and portraits of the character types who will find success as New Middlers
•An account of the qualities American parents and teachers need to cultivate in young people so that they will be able to thrive in the flat world
•A call for a government-led “geo-green” strategy to preserve the environment and natural resources
•An account of the “globalization of the local”: how the flattening of the world is actually strengthening local and regional identities rather than homogenizing the world
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Top Customer Reviews
You may end up thinking Friedman has really informed you on what this grand notion of "globalization" is all about. His book has reached millions, including leaders in business government and education, many who now feel fully informed on the subject.
But, just stop to consider his "base assumptions," the 10 so-called flatteners. Most aren't new at all and some fundamental flatteners such as containerized shipping aren't mentioned at all (see The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger). (nevermind the consequences when the end of cheap eneregy flattens the global logistics routes)
So, go ahead and read this book, but when you are finished, and especially if you are awed, I'd suggest you consider reading Aronica and Ramdoo's critical analysis of Friedman's book. It just could make you "think again," even about those so-called 10 flatteners.
The World Is Flat?: A Critical Analysis of New York Times Bestseller by Thomas Friedman
Aronica and Ramdoo will also point you to the true thought leaders on globalization, and summarize their take on Friedman's book: Stiglitz (Nobel Prize in economics), Baghwati(Columbia Professor), Prestowitz (Presidential Trade Advisor), Lemer (UCLA Professor), Ghemawat (Harvard Professor), Roach (Chief Economist at Morgan Stanley), Palast (Investigative Reporter, UK)and others.
So, thank Friedman for an entertaining read, and using his status as a celebrity pundit for making us all aware of the great reorganization the world is going through. But, please don't stop there, for there is far more to the unfolding story of globalization, and all of us are being affected.
I have to disagree. Although there were interesting concepts illuminated in this book, whenever Friedman would explore a concept I was familiar with, he would do so with incredible oversimplification and sometimes even gross inaccuracy. Others have described this book as well-written. While Friedman seems to be a competent writer, he also seems to use derivatives of the word "flat" as many times as he can find excuse for. He may have been trying to coin a new catch phrase of some sort but ultimately it was very frustrating that you cannot read four lines with the word, "flat", "flatten", "flattener" (not a real word?), or "flattening".
Skim this book to find interesting topics, read other books for actual information.
As I wanted to read a neutral book, I will give as neutral a review as possible.
His writing is engrossing, no doubt, and he makes very solid (while very obvious) points about what, who, and how globalization came to be and continues to advance. Within the first 300 pages or so, I really didn't take away anything new except a few of his personal delightful stories to use as examples of his points.
And then . . . came in the non-neutrality. He began making statements about Bush and other things that just leave a bad taste your mouth. Within the rest of the context of the book it seemed like he really didn't have to go into political scuttlebut. Typically it seems journalists have more credibility when they do not do as he did. Also, he points out some examples of (obvious) problems, but lots of his suggested solutions seem unrealistic; which is probably why I have still yet to see any of them come to be used. Some suggestions and prose were good, but the bad outweighed them.
Many times I found myself reading the same points over and over again in the same section. It seemed to me that he would grind many of them in so much and really drag on many of the chapters or sections that did not need to be as long to get the point across. An example of this (and I don't have the book right in front of me to point out the page numbers) is when he even uses the same word over 12 times in 2 1/2 pages to describe something. Not very flattering and it made the sentence structure hard to follow through.Read more ›
Most Recent Customer Reviews
While I had to read this for class, it was an interesting read. It was thought provoking and held my interest.Published 1 month ago by Natalie Whitworth
Well written and very informative. Great for anyone interested in learning more about the world we're living in and how it came about.Published 1 month ago by Monica Engel
Read this fit a college level course this year and it's still relateable in 2016!Published 2 months ago by Becky VanDenk
I haven't even finished the book yet and i'm already regretting not having come across it sooner. This is something that should be required reading in high school, at the least. Read morePublished 2 months ago by Amazon Customer
Excellent book. Very descriptive of the age old adage "it's a small world!"Published 3 months ago by Gil Palacios