- Audio CD
- Publisher: Macmillan Audio; Unabridged edition (July 24, 2007)
- Language: English
- ISBN-10: 1427201765
- ISBN-13: 978-1427201768
- Product Dimensions: 5.2 x 2.7 x 6.1 inches
- Shipping Weight: 1.2 pounds (View shipping rates and policies)
- Average Customer Review: 3.9 out of 5 stars See all reviews (402 customer reviews)
- Amazon Best Sellers Rank: #1,474,564 in Books (See Top 100 in Books)
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The World Is Flat 3.0: A Brief History of the Twenty-first Century Audio CD – Audiobook, CD, Unabridged
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"No one today chronicles global shifts in simple and practical terms quite like Friedman. He plucks insights from his travels and the published press that can leave you spinning like a top. Or rather, a pancake."--Clayton Jones, The Christian Science Monitor
"Friedman . . . nicely sums up the explosion of digital-technology advances during the past fifteen years and places the phenomenon in its global context. . . . He never shrinks from the biggest problems and the thorniest issues."--Paul Magnusson, BusinessWeek
"[The World is Flat] is filled with the kind of close reporting and intimate yet accessible analysis that have been hard to come by. Add in Friedman's winning first-person interjections and masterful use of strategic wonksterisms, and this book should end up on the front seats of quite a few Lexuses and SUVs of all stripes."--Publishers Weekly (starred review)
From the Back Cover
• The reasons why the flattening of the world "will be seen in time as one of those fundamental shifts or inflection points, like Gutenberg's invention of the printing press, the rise of the nation-state, or the Industrial Revolution"
• An explanation of "uploading" as one of the ten forces that are flattening the world, as blogging, open-source software, pooled knowledge projects like Wikipedia, and podcasting enable individuals to bring their experiences and opinions to the whole world
• A mapping of the New Middle--the places and spaces in the flat world where
middle-class jobs will be found--and portraits of the character types who will find success as New Middlers
•An account of the qualities American parents and teachers need to cultivate in young people so that they will be able to thrive in the flat world
•A call for a government-led "geo-green" strategy to preserve the environment and natural resources
•An account of the "globalization of the local": how the flattening of the world is actually strengthening local and regional identities rather than homogenizing the world
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Top Customer Reviews
The world has changed and it continues to change and not in the notable, transforming ways history has seen before. Governments are not being toppled. Political revolutions are not exploding. But the power is shifting, it is shifting the people.
With the rapid rise of consumer technology, more people are connected than ever before. The world has become much smaller, or as Thomas L. Friedman says, “The world is flat.”
Consumers do not have to rely on the restricted knowledge of real estate agents to find the perfect home, as countless internet sites can show you the entire market. No longer do we have to drive from car lot to car lot to find a great deal on a used car. And no longer do you have to throw on a suit and walk up and down an office building looking for a job. The information has come to the people and the people have changed the game.
Now small companies with little or no capital can become a global player over night. Established companies have learned to adapt and quickly.
The World is Flat by Thomas L. Friedman is a very interesting read on the changing times. The latest edition of this book was written in 2007, right before the start of the great recession, so it would be interesting to see if Friedman’s thoughts were changed by this major market malfunction.
This book is good but a little long. Friedman includes a lot of interviews and anecdotes, however his stories do not have the power or sharpness of Malcolm Gladwell or the Freakonomics authors.
The World is Flat seethes from the excess of demagogy, which makes the author a great candidate for a politician. The content of the book is painfully outdated. Author instead focus on the mechanisms that shape the beginning of the twenty-first century, persistently presents case studies.
Conclusion; if someone wants to scramble through for more than 600 pages to find some valuable comments and bon mots, then I wish you good luck and a lot of patience.
The idea of a world-beyond-nation-state was articulated ten years before Friedman by Kenichi Ohmae in his best-selling 1995 book, The Borderless World. In a sense, Friedman's work can be viewed as an update of Ohmae's because of its focus on recent technological advances in telecommunications, the Internet, computers, and transportation -- technologies that were relatively underdeveloped in 1995.
One problem with Friedman's book is captured in its subtitle: "A Brief History of the Twenty-first Century." Considering that the book was written at the outset of the twenty-first century, this is a pretty arrogant statement. It implies a measure of omniscience in Friedman's outlook. He is predicting how the world will work in the twenty-first century. It turns out that his predictions are largely wrong, because even as the first edition of The World is Flat was coming off the press, the groundwork was being laid for the worst global economic crisis since the Great Depression. Even as Friedman was praising Carly Fiorina as the "poster girl" of flat world managers, she was on her way out as CEO of Hewlett-Packard. The economic crisis of 2007-2009 demonstrated that as soon as societies face economic downturns, they circle the wagons and reject the openness that Friedman portrays as inevitable. It is interesting that since writing The World Is Flat, Friedman has turned his attention to other arenas: the need for a green revolution (2008) and the decline of the USA (2011). He isn't preaching the virtues of globalization.
In order to understand what Friedman has done with The Lexus and the Olive Tree and The World is Flat, it is important to recall he is a journalist. He is NOT a sociologist or economist. While he supplies an abundance of advice on how to run a business or government in our brave new world, he himself has never been a businessman or policy maker. As a journalist, he has stood on the sidelines, picked the brains of the real players, then made a fantastic living by offering expert insights and advice.
Having been pretty strong in my criticism of Friedman, I still give his book a score of 3,because in his work -- as a journalist -- he has opened the eyes of thousands of people to important forces that extend beyond what average citizens are aware of.
Most Recent Customer Reviews
Great reading for people above 60...Read more