- Hardcover: 616 pages
- Publisher: Farrar, Straus and Giroux; Expanded and Updated edition (April 18, 2006)
- Language: English
- ISBN-10: 0374292795
- ISBN-13: 978-0374292799
- Product Dimensions: 6.2 x 1.6 x 9.2 inches
- Shipping Weight: 2.2 pounds (View shipping rates and policies)
- Average Customer Review: 1,177 customer reviews
- Amazon Best Sellers Rank: #218,029 in Books (See Top 100 in Books)
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The World Is Flat [Updated and Expanded]: A Brief History of the Twenty-first Century Hardcover – April 18, 2006
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Updated Edition: Thomas L. Friedman is not so much a futurist, which he is sometimes called, as a presentist. His aim in The World Is Flat, as in his earlier, influential Lexus and the Olive Tree, is not to give you a speculative preview of the wonders that are sure to come in your lifetime, but rather to get you caught up on the wonders that are already here. The world isn't going to be flat, it is flat, which gives Friedman's breathless narrative much of its urgency, and which also saves it from the Epcot-style polyester sheen that futurists--the optimistic ones at least--are inevitably prey to.
What Friedman means by "flat" is "connected": the lowering of trade and political barriers and the exponential technical advances of the digital revolution that have made it possible to do business, or almost anything else, instantaneously with billions of other people across the planet. This in itself should not be news to anyone. But the news that Friedman has to deliver is that just when we stopped paying attention to these developments--when the dot-com bust turned interest away from the business and technology pages and when 9/11 and the Iraq War turned all eyes toward the Middle East--is when they actually began to accelerate. Globalization 3.0, as he calls it, is driven not by major corporations or giant trade organizations like the World Bank, but by individuals: desktop freelancers and innovative startups all over the world (but especially in India and China) who can compete--and win--not just for low-wage manufacturing and information labor but, increasingly, for the highest-end research and design work as well. (He doesn't forget the "mutant supply chains" like Al-Qaeda that let the small act big in more destructive ways.)
Friedman has embraced this flat world in his own work, continuing to report on his story after his book's release and releasing an unprecedented hardcover update of the book a year later with 100 pages of revised and expanded material. What's changed in a year? Some of the sections that opened eyes in the first edition--on China and India, for example, and the global supply chain--are largely unaltered. Instead, Friedman has more to say about what he now calls "uploading," the direct-from-the-bottom creation of culture, knowledge, and innovation through blogging, podcasts, and open-source software. And in response to the pleas of many of his readers about how to survive the new flat world, he makes specific recommendations about the technical and creative training he thinks will be required to compete in the "New Middle" class. As before, Friedman tells his story with the catchy slogans and globe-hopping anecdotes that readers of his earlier books and his New York Times columns know well, and he holds to a stern sort of optimism. He wants to tell you how exciting this new world is, but he also wants you to know you're going to be trampled if you don't keep up with it. A year later, one can sense his rising impatience that our popular culture, and our political leaders, are not helping us keep pace. --Tom Nissley
Where Were You When the World Went Flat?
Thomas L. Friedman's reporter's curiosity and his ability to recognize the patterns behind the most complex global developments have made him one of the most entertaining and authoritative sources for information about the wider world we live in, both as the foreign affairs columnist for the New York Times and as the author of landmark books like From Beirut to Jerusalem and The Lexus and the Olive Tree. They also make him an endlessly fascinating conversation partner, and we've now had the chance to talk to him about The World Is Flat twice. Read our original interview with him following the publication of the first edition of The World Is Flat to learn why there's almost no one from Washington, D.C., listed in the index of a book about the global economy, and what his one-plank platform for president would be. (Hint: his bumper stickers would say, "Can You Hear Me Now?")
And now you can listen to our second interview, in which he talks about the updates he's made in "The World Is Flat 2.0," including his response to parents who said to him, "Great, Mr. Friedman, I'm glad you told us the world is flat. Now what do I tell my kids?"
The Essential Tom Friedman !-- begin3pak -->
From Beirut to Jerusalem
The Lexus and the Olive Tree
Longitudes and Attitudes
From the Back Cover
• The reasons why the flattening of the world "will be seen in time as one of those fundamental shifts or inflection points, like Gutenberg's invention of the printing press, the rise of the nation-state, or the Industrial Revolution"
• An explanation of "uploading" as one of the ten forces that are flattening the world, as blogging, open-source software, pooled knowledge projects like Wikipedia, and podcasting enable individuals to bring their experiences and opinions to the whole world
• A mapping of the New Middle--the places and spaces in the flat world where
middle-class jobs will be found--and portraits of the character types who will find success as New Middlers
•An account of the qualities American parents and teachers need to cultivate in young people so that they will be able to thrive in the flat world
•A call for a government-led "geo-green" strategy to preserve the environment and natural resources
•An account of the "globalization of the local": how the flattening of the world is actually strengthening local and regional identities rather than homogenizing the world
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This book has opened a new insight into how I will be dealing with my kids. I was always aware of their schoolwork and tried to take an active role in making sure they had good grades. After reading this book I am more concerned that just "doing good" is not going to be enough for them. They will be competing in the global workplace with hundreds of millions of foreign jobseekers that woke up early and started running fast. They need to start running fast too.
I have known about soutsourcing for many years. I never really gave much thought to it because I figured it was just the low-cost, low-quality way for many companies. Now I look at outsourced products and services and realize that some of them are very high quality. We, as Americans, need to be aware of that and start planning on how we are going to deal with it. Waiting till tomorrow may be too late. The world is getting flatter by the day.
I never really gave a lot of thought to how flat the world was becoming until I read this book. The author asks the question "When did you realize the world was flat?" I realized it while reading this book. I but a 57 chevy on Ebay and sold it to a man in Australia. Where else but in a flat world can you put a car for sale in New Jersey and have it bought by someone on the other side of the planet?
But that is not to say that this book is not highly enjoyable and worth reading. I think Thomas Friedman's observations about what American politicians need to do to lead the U.S. into the 21st Century should be required reading for every elected official in this country.
I certainly feel more informed after reading Friedman's book than I ever did before reading it, but he could have made his points in 200 less pages.